Sales & Marketing Specialist for Catering Business

Job Brief: Sales and Marketing Specialist for Catering Business in Jaipur Job Title: Freelance Sales and Marketing Coordinator - Catering Business Job Objective: To develop and implement comprehensive sales and marketing strategies that increase brand visibility, generate leads, and ultimately drive business growth for our catering services. Key Responsibilities: Digital Marketing Develop and execute social media marketing strategies across platforms (Instagram, Facebook, LinkedIn) Create engaging content showcasing our catering services and unique offerings Manage and optimize our digital marketing campaigns Design visually appealing graphics and promotional materials Sales Strategy Identify and target potential client segments (weddings, corporate events, private parties) Develop a robust lead generation process Create and maintain a comprehensive client database Follow up on leads and convert inquiries into confirmed bookings Develop competitive pricing strategies and promotional packages Networking and Relationship Building Network with event planners, wedding venues, and corporate organizations Attend relevant industry events and exhibitions Build and maintain relationships with potential and existing clients Develop referral programs and strategic partnerships Performance Tracking Monitor and report on marketing campaign performance Track sales metrics and provide regular performance reports Conduct market research to identify new opportunities Continuously optimize marketing and sales strategies Required Skills and Qualifications: Proven experience in sales and digital marketing, preferably in the hospitality or event management sector Strong understanding of social media marketing techniques Excellent communication and interpersonal skills Fluency in English and Hindi Proficiency in digital marketing tools and platforms Creative problem-solving abilities Strong analytical and reporting skills Technical Requirements: Proficiency in: Social media management tools Graphic design software (Canva, Adobe Photoshop) CRM software Google Analytics Microsoft Office Suite Preferred Qualifications: Marketing or communications degree Experience in the food service or catering industry Knowledge of Jaipur's event and hospitality market Work Arrangement: Freelance/Contract basis Performance-based compensation Flexible working hours Remote work with occasional in-person meetings Compensation: Base commission + Performance incentives Competitive rates based on experience and performance Opportunity for long-term collaboration The initial key milestones should be achieved within 3-6 months. Our primary focus will be on weddings for the catering services. We aim to achieve a specific lead conversion rate within the first 3-6 months. We aim to achieve a 10-15% lead conversion rate within the first 3-6 months. The primary focus will be on local clients in Jaipur. The budget range for this project is $1000-$3000. Our target lead conversion rate is 10% within the first 3-6 months. Regular performance reports should be provided weekly. The primary goal for digital marketing campaigns will be lead generation. In-person meetings should occur monthly.