
Abgeschlossen
Veröffentlicht
Bezahlt bei Lieferung
App & Website – Designer Requirements Summary This document summarises **design requirements only** for a designer working on **both the mobile app and the marketing website**. It focuses on UX, UI, tone, and structural expectations — not development or technical implementation. The designer will be responsible for creating a **cohesive visual system** used across the app and website. --- ## 1. Overall Design Principles (Applies to App & Website) **Core qualities** * Calm, supportive, and non-intimidating * Clear, simple, and confidence-building * Ethical, non-judgmental, and non-extreme **Must avoid** * Aggressive fitness imagery * Diet culture language or visuals * Cluttered screens * Social-media-style layouts **Tone & Feel** * Friendly and encouraging * Educational rather than prescriptive * Inclusive of beginners and vulnerable users --- ## 2. Brand & Visual Direction **Style guidance** * Clean, modern, minimal * Soft colour palette (not harsh or high-contrast) * Clear typography prioritising readability * Icons over heavy illustrations where possible **Accessibility** * Strong contrast for readability * Clear font sizing * Touch-friendly spacing --- ## 3. App Design Requirements ### Target Platforms * iOS * Android ### App Structure **Primary navigation tabs** * Workouts * Diet * Anxiety * Goals * Progress * Booking (business users) * Learn **Design rules** * One primary purpose per screen * Minimal choices per screen * Clear hierarchy (primary action always obvious) --- ### Key App Flows to Design **Onboarding (under 5 minutes)** * Friendly, low-friction data collection * Clear progress indicators * Safety-focused messaging **Workout experience** * Time-based workout presentation * Clear start / pause / finish states * Simple exercise cards (video + key cues) **Recovery & wellbeing** * Calm presentation for sleep and tiredness inputs * Anxiety button with guided breathing flow **Goals & progress** * Visual progress indicators (calendar, muscle coverage) * Encouraging feedback (no shame-based visuals) **Booking & messaging (business users)** * Simple calendar view * Clear separation between consumer and business features --- ### App Visual Components Needed * Buttons (primary / secondary) * Cards (workouts, exercises, goals) * Progress indicators * Icons for workouts, diet, recovery, anxiety * Empty states (friendly, reassuring) * Error and safety warning states (supportive tone) --- ## 4. Marketing Website Design Requirements ### Website Purpose * Explain the app clearly * Build trust * Drive downloads and sign-ups The website **explains**. The app **delivers**. --- ### Website Pages to Design (MVP) * Home (conversion-focused) * How It Works * Features * Pricing * For Gyms & PTs * FAQ * Contact --- ### Website UX Requirements **Home page** * Clear value proposition above the fold * Two clear CTAs: * Get the App * For Gyms & PTs * App mockups used prominently **Content style** * Short sections * Plain language * No technical explanations --- ### Website Visual Requirements * Mobile-first layouts * Fast-loading, lightweight visuals * Consistent design system with the app * Clear CTA placement on every page --- ## 5. Things Explicitly Out of Scope for Design * Medical visuals or diagnostics * Extreme body transformation imagery * Social feeds or community walls * Detailed workout plans or calculators on the website --- ## 6. Designer Deliverables Expected **App** * High-fidelity mobile designs (iOS-first, adaptable to Android) * Core user flows * Component library / design system **Website** * Responsive page designs (mobile, tablet, desktop) * Homepage and all MVP pages * Shared design language with the app **General** * Figma files (or equivalent) * Reusable components and styles * Clear handoff-ready designs for developers --- ## 7. Success Criteria for Design * User understands purpose of app/website immediately * App feels supportive, not overwhelming * Navigation feels obvious without explanation * Website converts without feeling sales-heavy * Design supports safety and wellbeing goals --- ## 8. Open to Designer Input * Colour palette suggestions * Typography choices * Icon style * Micro-interactions and motion (kept subtle) Designer creativity is encouraged **within the safety-first, calm framework** described above.
Projekt-ID: 40077367
152 Vorschläge
Remote Projekt
Aktiv vor 2 Monaten
Legen Sie Ihr Budget und Ihren Zeitrahmen fest
Für Ihre Arbeit bezahlt werden
Skizzieren Sie Ihren Vorschlag
Sie können sich kostenlos anmelden und auf Aufträge bieten

Hi Lily, I’m a UX/UI designer experienced in creating calm, supportive digital products across mobile apps and marketing websites. I specialise in cohesive design systems, accessibility-first layouts, and confidence-building user flows that feel clear, ethical, and non-intimidating. I work deeply in Figma, delivering handoff-ready designs, components, and flows aligned with wellbeing and conversion goals. Lets discuss in chat as I have some queries to ask regarding the project to proceed further.
£500 GBP in 7 Tagen
7,2
7,2
152 Freelancer bieten im Durchschnitt £558 GBP für diesen Auftrag

I HAVE DESIGNED CALM, SUPPORTIVE HEALTH & WELLBEING APPS BEFORE — READY TO CREATE A COHESIVE APP + WEBSITE EXPERIENCE FOR YOU. I’ve reviewed your detailed design requirements, and I can confidently deliver a unified, minimal, wellness-focused design system across both the mobile app and marketing website. My approach aligns perfectly with your tone: calm, supportive, ethical, non-intimidating, and accessible for users at all experience levels. What I Will Deliver Mobile App (iOS & Android) • High-fidelity screens for all primary tabs (Workouts, Diet, Anxiety, Goals, Progress, Booking, Learn) • Complete onboarding flow (<5 minutes, friendly + safe) • Workout, anxiety relief, recovery, and progress screens • A structured design system: colours, typography, icons, spacing, components • Reusable card components, buttons, progress indicators, empty states, supportive error states Marketing Website • Mobile-first responsive pages (Home, How It Works, Features, Pricing, For Gyms & PTs, FAQ, Contact) • Clear value proposition and conversion-focused layout • Consistent visual identity shared with the app • Light, fast visuals optimised for clarity and trust-building I’d be happy to show similar wellness/fitness UI work and discuss how to shape a cohesive brand system around your product vision. Ready to start immediately.
£450 GBP in 15 Tagen
6,8
6,8

Hi, I'm Muhammad Awais, a UX/UI designer focused on calm, inclusive health & fitness experiences. I will craft a cohesive visual system for both the mobile app and the marketing website that is clean, modern, and easy to use. Your must-haves—soft colours, clear typography, simple icons, accessibility with high contrast and touch-friendly layouts—will be baked into every screen. My approach: start with a quick design audit of your brand assets, then build a scalable design system that keeps the app and site visually aligned. I will map the core flows (onboarding under 5 minutes, time-based workouts with clear states, calm recovery and anxiety guidance, goals and progress with positive feedback, and a simple booking view for business users) and design each screen with one primary purpose and minimal choices. For the marketing site, I’ll craft a mobile-first, fast-loading experience that explains the app clearly, showcases app mockups, and uses plain language to drive signups across MVP pages (Home, How It Works, Features, Pricing, For Gyms & PTs, FAQ, Contact). Deliverables include high‑fidelity screens (iOS-first, adaptable to Android), a shared design system, a component library, and handoff-ready Figma files. Could you share the following to guide design decisions: 1) the main goals for the app and site; 2) target user groups and accessibility needs; 3) brand colors, typography, and any constraints or preferences; 4) MVP screens and features to prioritize for both app and si
£750 GBP in 24 Tagen
6,6
6,6

Hi There!!! !!>>> THE PROJECT GOAL IS TO DESIGN A CALM, SUPPORTIVE UX/UI FOR A HEALTH & FITNESS APP AND MARKETING WEBSITE <<<!! I have studied your project description very well and understand you need a cohesive, friendly, and accessible visual system for both mobile app (iOS & Android) and marketing website with clear onboarding, workouts, recovery, progress flows, and conversion-focused web pages. I am best fit for the project because I specialize in clean, modern, user-friendly designs that prioritize safety and wellbeing. 1. Designing high-fidelity mobile app screens with calm, non-intimidating UX 2. Creating responsive, conversion-focused website pages that align with the app 3. Building a shared design system with reusable components for developers I will provide basic services like design, component library, testing, and source files at the end of the project. I have 9+ years experience as a full stack developer and designer and have delivered wellness and fitness apps with companion websites ensuring strong UX/UI. Looking forward to chat with you for make a deal Best Regards Elisha Mariam!
£255 GBP in 3 Tagen
4,5
4,5

Hello, I have 9+ years of proven experience in UX/UI design for health, wellness, and fitness platforms, and I confidently understand your requirements. The goal is to design a calm, scalable, and user-centric app and website that supports wellbeing while building trust and driving engagement. Core features -->> supportive onboarding -->> clear navigation flows -->> accessible visual system -->> conversion-focused website layouts My approach follows clean design systems, accessibility-first UI, cohesive brand language, efficient collaboration, and an agile workflow. Let’s connect in chat, as I have a few queries to clarify before proceeding further. Thanks
£250 GBP in 7 Tagen
4,9
4,9

With a decade of experience in designing captivating and functional visuals, I am certain of my suitability for your project. Your criteria for a calm, supportive, and non-intimidating design resonates deeply with me, as it aligns with my brand philosophy of creating work that is inclusive, non-judgmental, and focused on clarity. I have extensive knowledge in utilizing soft color palettes and clear typography that prioritize readability - just what you need to create an encouraging and educational environment while maintaining a modern, minimalistic style. In terms of mobile app design, I am skilled at adhering to design rules like minimal choices per screen, clear hierarchy, and one primary purpose to ensure optimal user experience. My proficiency in creating visual components such as buttons, cards, icons alongside a strong understanding of navigational flows will greatly benefit the efficacy and appeal of your app. Let's hop on a chat to discuss project deadline, budget and further details. Kindly check my portfolio at https://www.freelancer.com/u/sadian4 Thanks and Regards, Sadia i.
£250 GBP in 1 Tag
4,5
4,5

Hi There, You need [Project Type] that provides a seamless experience for your users. I design interfaces that are intuitive, visually appealing, and aligned with your brand, ensuring your users enjoy every interaction. I have 6 years of experience in UI/UX design, delivering web and mobile interfaces, prototypes, and interactive experiences. I’ve worked on similar projects in figma and can create exactly what your project requires. Feel free to explore my Portfolio, happy to share more examples if needed. https://www.freelancer.in/u/managersingh >>>I’ll review your requirements, create wireframes and prototypes, refine designs based on feedback, and deliver polished, ready-to-implement assets. Deliverables: > Wireframes and high-fidelity prototypes > Interactive UI elements and design system > Source files and style guides (optional) To start, I’ll need [files, references, or info from client] to finalize a clear plan and timeline. Regards, Singh
£500 GBP in 7 Tagen
4,2
4,2

With a career spanning over 8 years in the graphic design field, I possess an ample understanding of color theory, typography and layout design - all integral when it comes to fashioning_a highTech_Level appearance for your Health & Fitness Appzing satisfaction to your diverse user base. One of my strengths lies in consistency. This will be valuable especially while creating cohesive visual systems that work seamlessly across multiple platforms (iOS and Android). My adaptable design style allows me to offer a consistent experience, irrespective of the user’s choice of device. Embracing a clean modern, minimal approach - synonymous with your vision, I believe my designs will appeal to every Health & Fitness enthusiast on a beginner or professional level. In addition, focussing on accessibility ( strong contrast for readability, clear font sizing, touch-friendly spacing) is essential and it's one that I take into cognizance while designing UI/UX. For further discussion let's begin the chat. Kindly check my portfolio at https://www.freelancer.com/u/ehsankz Regards, Ehsan i.
£250 GBP in 1 Tag
4,4
4,4

HI I have 10+ years of expertise in UI/UX design using Adobe XD or in Figma format I can share some XD or Figma links here for your review With experience designing for both mobile and web platforms, I create sleek, modern interfaces that align with your brand and meet user expectations. I understand the importance of deadlines and will ensure timely delivery without compromising quality. Kundan
£250 GBP in 7 Tagen
4,4
4,4

Hello There!!! ⚜⭐⭐⭐⭐⚜(( Calm, inclusive, and user-focused UX/UI design for health and fitness app and website ))⚜⭐⭐⭐⭐⚜ You are seeking a designer to craft a cohesive visual system across a mobile app and marketing website that prioritizes clarity, wellbeing, and accessibility while avoiding clutter and aggressive fitness imagery. The goal is a friendly, confidence-building experience for all users, with seamless navigation and consistent branding. I have extensive experience in UX/UI design for health-focused apps and responsive websites, creating intuitive flows, high-fidelity Figma prototypes, and accessible design systems. Key features: • High-fidelity mobile designs with core flows and supportive visual components • Responsive, conversion-focused website pages aligned with the app’s design language • Comprehensive reusable component library and design system for developers I can deliver a polished, safe, and engaging design system that immediately communicates purpose and builds user trust. Let’s discuss your vision in detail. Warm Regards, Farhin B.
£256 GBP in 3 Tagen
3,6
3,6

Hello I understand you need a calm, inclusive, and user-friendly UX/UI design for both your health & fitness app and marketing website, prioritizing clarity, supportive tone, and accessibility across iOS, Android, and web platforms. I HAVE CREATED SIMILAR PROJECTS BEFORE! With 8+ years of experience in UX/UI and digital product design, I can ensure: → Cohesive design system across app and website for consistent branding → Clear, minimal interfaces that build user confidence and encourage engagement → Intuitive navigation and visual hierarchy that supports wellbeing and ease of use Your app will provide a safe, friendly environment for workouts, recovery, anxiety management, and goal tracking, while the website will effectively explain features, build trust, and drive downloads—all aligned with your soft, minimal aesthetic. I’ll create reusable components, high-fidelity flows, and responsive layouts that developers can implement seamlessly. Let’s collaborate to craft a polished, empathetic, and conversion-friendly digital experience that delights your users. Best regards, Sushma S.
£300 GBP in 7 Tagen
4,5
4,5

Hi, ➡️ READY TO sTART NOW! ⭐ "I just helped a client 3X their sales—let’s do the same for you!" ⭐ As an experienced and passionate | UI/UX Designer| , I specialize in creating visually stunning and user-friendly website/apps layouts. With 7+ years of expertise, I am confident I can bring your vision to life. Expertise in: Figma | Adobe XD | Photoshop | Illustrator My Expertise Includes: ✔️ Figma Designs – Pixel-perfect, modern, and engaging UI. ✔️ Website/App Design – Responsive, clean, and user-friendly layouts. Graphic Design – Aesthetic & professional branding elements. ✔️ Wireframing & Prototyping – Interactive and structured designs. ⚡ Unlimited Revisions – Your satisfaction is my priority! Portfolio: - https://www.freelancer.com/u/dynamopixel Let’s discuss your projectnow! ( ͡❛ ᴗ ͡❛ ) Best Regards, Bachittar Singh
£250 GBP in 2 Tagen
3,5
3,5

Hello, I specialized in creating cohesive UX/UI systems for both mobile apps and marketing websites that prioritize clarity, calmness, and user trust, designs that communicate purpose instantly while keeping navigation simple and supportive. With years of experience in health, wellness, and app-first product design, I deliver. 1 High-fidelity app flows covering onboarding, workouts, wellbeing, goals, and bookings 2 Conversion-focused, mobile-first website pages aligned with the app’s visual language 3 Accessibility-compliant typography, soft color palettes, and intuitive layouts 4 Reusable components and design systems ready for developer handoff My services are delivered through structured UX planning, Figma-based high-fidelity designs, and handoff-ready assets; this is a placeholder bid, and after reviewing the project scope, we can finalize the budget. Let’s collaborate to craft a calming, trust-building digital experience. Warm Regards Moiz H!
£500 GBP in 7 Tagen
3,4
3,4

With over 8 years of experience as a graphic artist, I have honed my skills in UI/UX. Creating a visual system that exudes the tone and feel of your project description is second nature to me. In line with your core qualities, I understand the importance of avoiding aggressive fitness imagery, diet culture language, and social media-style layouts. My design style tends towards minimalism, which I believe aligns well with your project’s need for a clean and modern aesthetic. My proficiency in Web Design also guarantees that we can create a unified and consistent design system across both the app and website, even while adhering to their distinct functionalities. With regard to the user experience aspects of your project, my work history includes developing designs that prioritize readability, accessibility, and touch-friendly interfaces through optimised contrast, font sizing, and spacing. Deadline & Cost will be quoted after the discussion Kindly check out my previous work https://www.freelancer.com/u/roger220 1. Multiple rounds of revision 2. 100% Satisfaction So that you will consider me every time for future job whenever you needed. Best Regards Roger B
£250 GBP in 1 Tag
3,6
3,6

Hello, I’m a Senior UX/UI Designer with strong experience designing calm, safety-first digital products across both mobile apps and marketing websites. Your brief is clear, thoughtful, and well-aligned with how I approach wellbeing-focused design. Why I’m a strong fit: *Proven experience designing cohesive design systems shared across apps and websites *Strong understanding of supportive, non-judgmental UX for vulnerable or beginner users *Expertise in mobile-first UX, clear hierarchy, and low-cognitive-load interfaces *Deep familiarity with onboarding, progress tracking, anxiety/recovery flows, and trust-building website layouts *Clean, minimal visual style with accessibility and readability as first principles What I’ll deliver: *High-fidelity iOS-first app designs adaptable to Android *Core app flows (onboarding, workouts, wellbeing, goals, booking) with clear purpose per screen *A shared component library and visual system *Conversion-focused, lightweight marketing website designs aligned with the app *Developer-ready Figma files with reusable components I’m particularly aligned with your emphasis on ethical tone, calm presentation, and avoiding fitness-industry extremes. Design decisions will always support clarity, safety, and confidence-building. Happy to discuss your vision and refine it together.
£300 GBP in 10 Tagen
3,7
3,7

Hello Hiring Manager, I’m an experienced UX/UI designer specializing in creating calm, user-focused mobile apps and companion websites. With a strong background in Figma-based design systems, I can develop cohesive, accessible interfaces for iOS/Android apps and marketing sites that feel supportive, inclusive, and conversion-friendly. Could you share any current branding assets or colour preferences so I can propose an initial visual direction? I have successfully designed apps with minimal friction onboarding, gentle progress feedback, and consistent website design that drives downloads and trust. Best Regards, Khuzema
£380 GBP in 7 Tagen
3,3
3,3

As an experienced UX/UI designer, I understand the unique needs of your Health and Fitness app and website project. I'm extremely proficient with Figma and have a strong sense of design that prioritizes minimalism, cleanliness and maximum readability – qualities that are highly essential in a health and fitness context. My approach aligns perfectly with your requirements of creating a calm, supportive and non-judgemental user experience - one that avoids aggressive fitness imagery or diet culture language. Throughout my career, whether it is crafting branding materials, digital media or print - I've always strived to create designs that are not just visually engaging but also empowering and easy-to-understand. These skills come particularly handy when designing for beginners and vulnerable users. I invite you to review my portfolio here: https://www.freelancer.com/u/Jneutron1237890 Please feel free to reach out so we can discuss your project in greater detail and explore how I can assist you most effectively. Best Regards, Jimmy W.
£250 GBP in 1 Tag
3,5
3,5

We've actually recently completed a similar project. We helped a service business create an integrated, user-friendly platform that balances simplicity with a calming user experience. We will help you achieve a seamless, clean visual system connecting your mobile app and marketing website, promoting clarity and trust while supporting your wellness-focused goals. You wont find an agency better aligned with what you're looking for. Your emphasis on calm, supportive design that avoids clutter and promotes accessibility really resonates with us. We understand the importance of clear hierarchy and friendly, reassuring visuals across platforms. Our expertise lies in UX/UI design, creating cohesive component libraries, and producing polished Figma deliverables. We have over 80+ 5 star ratings, some on freelancer some off the platform as we're new to freelancer. I'd love to chat with you about your project, no pressure! The worst case scenario is you walk away with a free consultation and a good conversation. Best Regards, Chloe
£550 GBP in 14 Tagen
3,6
3,6

As a versatile and detail-oriented designer, I am confident in my ability to create a cohesive visual system that aligns perfectly with your app and website project. While I am well-versed in 2D and 3D modeling, animation, and engineering projects, my proficiency in UI/UX design is where I truly shine. The main strength that makes me an essential choice for your project lies in my creative ability to deliver clean, modern, yet minimal designs with a strong understanding of the target audience. My experience with different high-rated design tools such as Adobe Suite (Photoshop, Illustrator, InDesign), 3D Software (Blender, Maya, 3Ds Max), Engineering Tools (SolidWorks, AutoCAD, Revit) and Animation & VFX (Unity, VFX Studio) would provide the versatility and flexibility needed for a project of this caliber. Not only do I have design expertise but I also offer the convenience of post-completion support that includes regular maintenance of differential backups of all project files which can be used for future revisions or updates. Moreover, I am dedicated to ensuring client satisfaction by making myself readily available for communication on a 24/7 basis. Ultimately, my commitment to producing highly functional and visually appealing designs combined with my timely turnaround time makes me confident in my ability to excel at any requirements you put forth!
£252 GBP in 1 Tag
2,9
2,9

Hi there, I’ve gone through your project requirements and I have 7 years experience in UX and UI design for mobile apps and marketing websites. I can handle the complete design work for the mobile app and marketing website, including core user flows, a shared design system, high fidelity screens and developer ready Figma files My estimated timeline is 2 to 3 weeks and I’m proposing a budget within your range. I’m flexible with revisions and keep communication regular throughout the design process. Happy to answer any questions you have. Best regards, Shawana
£250 GBP in 9 Tagen
3,0
3,0

Hi, I specialize in creating cohesive, calm, and user-friendly designs for both mobile apps and web platforms. I can translate your design principles into a modern, minimal, and accessible visual system across iOS, Android, and responsive web, ensuring clarity, trust, and supportive user experiences. I’ll deliver high-fidelity mobile designs, core user flows, a reusable component library, and responsive web page layouts (home, features, pricing, FAQ, contact, etc.), all in Figma with clear developer handoff-ready files. My approach emphasizes minimal screens, clear hierarchies, friendly micro-interactions, and consistent CTAs to guide users seamlessly. I’ve helped health, wellness, and lifestyle apps achieve clarity, safety-first design, and high conversion without overwhelming users. Let’s connect to align on the visual direction and start building a calming, intuitive experience for your app and website.
£300 GBP in 7 Tagen
2,8
2,8

Combs, United Kingdom
Zahlungsmethode verifiziert
Mitglied seit Dez. 18, 2025
₹37500-75000 INR
₹2000-8000 INR
$1500-3000 USD
$25-50 AUD / Stunde
₹1500-12500 INR
$10-30 USD
$3000-5000 AUD
₹12500-37500 INR
₹1500-12500 INR
₹600-1500 INR
$100 USD
$250-750 USD
$30-250 USD
$250-750 USD
$10000-20000 USD
₹1500-12500 INR
£250-750 GBP
$8-15 USD / Stunde
$250-750 USD
$250-750 CAD