
In Progress
Posted
Paid on delivery
VanTrack ([login to view URL]) is a focused plumbing van inventory app with a strong core value proposition: stop costly second trips to the supply house by knowing exactly what’s on the truck. Key strengths include voice AI parts entry, 1,500+ pre-loaded plumbing parts (copper, PEX, PVC, ABS, CPVC, SharkBite, etc.), per-part photos and bin locations, low-stock targets/alerts, multi-van + warehouse transfers, job tracking, restock lists, and a Jobber integration (beta). Pricing starts at ~$79–80/mo (Solo), with higher Pro/Company tiers; iOS app is live (5.0 from 3 early ratings), Android “coming soon,” and a web/PWA path exists. The site is a solid early-stage SaaS landing page with clear problem/solution framing, benefit-driven copy, a comparison table, ROI calculator, and testimonials. It is still early (limited social proof, incomplete Android, sparse visibility in broader search), so both design polish and conversion/SEO/performance work will help it convert field plumbers more effectively. Design Changes Hero & first impression • Lead with a stronger visual hero: app mockups or short screen-recording of the voice “speak parts into your van” feature + a clear primary CTA (“Calculate your savings” or “Start free trial / Get the app”). The current “Three reasons plumbers switch…” is good but secondary. • Show real product UI early (restock list, photo of a part with bin label, multi-van view). Software buyers need to see it works in a van with dirty hands. Visual hierarchy, scannability & trades aesthetic • Break the long page into tighter sections with consistent iconography, larger headings, and more white space or subtle dividers. Field workers scan quickly. • Lean into a practical “trades” look: durable, high-contrast, functional (not overly polished SaaS blue/purple). The colored pipe-type indicators ( Copper, etc.) are already a nice touch—extend that visual language. • Make the comparison table more prominent and mobile-friendly (card layout on small screens if needed). • Pricing section: show clear plan cards with exact prices (Solo ~$79–80/mo or annual equivalent, Pro, Company), what’s included, and the “one avoided second trip pays for a year” math. The toggle for monthly/yearly is good; make savings and features obvious. Trust, social proof & CTAs • Expand testimonials with photos or short video clips of real plumbers (or at least more specific results). Current ones are solid but early-stage (few ratings overall). • Add trust signals: App Store badge + rating, “X vans tracked” or similar metric once available, logos of Jobber or supply-house partners if any, guarantee/cancel-anytime language. • Primary CTAs should be consistent and high-contrast. Secondary paths (ROI calculator, support, app download) are good; consider a sticky mobile CTA. • Footer: clean links to support, privacy, pricing,, and any legal pages. Align the App Store support email with the site • Phone-first is claimed and critical—ensure large tap targets, readable text in bright sunlight, and fast interactions. Test the web/PWA experience heavily since Android is delayed. • App screenshots and any part photos should be optimized and show realistic van contexts. Other polish • Support page is useful; consider expanding FAQs or adding a searchable help center as the product grows. • Consistency: App Store lists a different support email in places—unify branding and contact points. Optimization Changes Conversion rate optimization (CRO) • ROI calculator is excellent—capture email on results so you can follow up, and show a clear “VanTrack pays for itself in X days/weeks” outcome tied to the user’s numbers. • Add friction reducers: clearer free-trial or onboarding path, CSV import callout for people coming from spreadsheets, and “invite techs free” emphasis. • Test headlines focused on time/money saved (“4 hours back every week,” “$50–150 per second trip”). • Exit-intent or delayed offer for the calculator/demo if bounce is high. • Track key events: calculator usage, feature interest (voice, multi-van), App Store clicks, and sign-up starts. SEO & content • Title and H1 are already relevant. Strengthen meta description around the core pain (“Stop second trips to the supply house—plumbing van inventory app with voice entry and 1,500+ pre-loaded parts”). • Add structured data: SoftwareApplication, FAQPage, Review/AggregateRating, and Organization. • Target long-tail phrases: “plumbing van inventory app,” “stop second trips plumbing,” “van stock tracker for plumbers,” “PEX copper fittings inventory,” etc. • Create supporting content: blog or resource pages on “how to stock a plumbing van,” “cost of second trips,” “best practices for multi-truck plumbing inventory,” comparisons vs spreadsheets/generic apps. This builds organic traffic and authority. • Internal linking between ROI calculator, features, pricing, support, and the web app path is already starting—expand it. • App Store Optimization (ASO): more screenshots showing real use cases, keyword-rich description, and encourage reviews to move past the early 3-rating stage. • Technical SEO basics: proper canonicals, fast mobile experience, sitemap, and robots.txt. Monitor for any indexing gaps. Performance & technical • Prioritize Core Web Vitals (especially LCP for hero/media and overall load speed). Field users are often on mobile data. • Optimize images and any app screenshots; use modern formats and lazy loading. • Ensure the web experience works well offline or on spotty connections where possible (PWA techniques). • Analytics: set up proper event tracking (ROI calc, CTA clicks, feature interest) and connect to any ad platforms. • Accessibility: good contrast, alt text on images, and keyboard/screen-reader support. Outdoor/high-glare use makes contrast especially important. • Security/privacy: privacy policy is linked; keep it clear given photo and account data. Product/growth adjacent recommendations • Accelerate Android or make the web/PWA experience first-class. • Highlight integrations (Jobber live; Housecall Pro / ServiceTitan coming) more prominently once ready. • Collect and surface more real usage metrics and reviews as volume grows. • Consider a simple resources or “for owners vs techs” section to speak to both solo plumbers and multi-truck shops. Priority Order 1. Stronger hero + real app visuals/demo + clearer pricing cards (biggest conversion lift). 2. ROI calculator email capture + stronger social proof. 3. SEO foundation (meta, schema, supporting content) + performance (Core Web Vitals). 4. Mobile/PWA polish and Android path clarification. 5. Expanded trust signals and content marketing as the user base grows. The product positioning is genuinely differentiated for plumbers (pre-loaded catalog + voice + field-first design). My budget is 50-100 dollars
Project ID: 40606392
103 proposals
Remote project
Active 4 days ago
Set your budget and timeframe
Get paid for your work
Outline your proposal
It's free to sign up and bid on jobs

Hi, Lets connect in chat so that We discuss further. With Regards, Sai
$100 USD in 2 days
5.3
5.3
103 freelancers are bidding on average $122 USD for this job

Hi there, I can help transform VanTrack into a higher-converting SaaS platform by improving the UI/UX, strengthening the hero section, optimizing pricing and CTAs, enhancing mobile performance, implementing SEO best practices, and improving Core Web Vitals. I’ll also optimize the ROI calculator, add structured data, improve trust signals, and ensure the site is fast, responsive, and conversion-focused while preserving your strong plumbing-first positioning. Question: Are you planning to prioritize the website optimization only in this phase, or would you also like the Android/PWA experience refined alongside the landing page improvements? Kindly send me a message to discuss more in detail. Thanks.
$100 USD in 3 days
7.2
7.2

Hi, I’ve reviewed VanTrack and your detailed audit request. The product has a solid foundation, and I agree that improving the visual hierarchy, product presentation, and conversion flow can significantly increase trial sign-ups. My expertise is in Product Design and UX/UI, so I can provide actionable recommendations focused on user experience, landing page structure, conversion optimization, information hierarchy, pricing presentation, and developer-friendly UI improvements. I can also identify usability issues and opportunities based on real SaaS best practices. If you’re looking for a complete SEO, CRO, performance, and growth marketing consultation, that would require a broader scope than your current budget. However, I’d be happy to help with a comprehensive UX/UI audit and prioritized recommendations that deliver the highest impact. Portfolio: https://www.freelancer.com/u/HanhBV I’d be happy to discuss the scope and tailor the deliverables to fit your budget. Best regards, Hanh
$500 USD in 4 days
7.0
7.0

Hi, I reviewed your requirements and the current VanTrack website. I can help improve both the UI/UX and conversion rate while keeping the design focused on plumbers and field technicians. For your $50–100 budget, I recommend focusing on the highest-impact improvements first: Redesign the hero section with real app screenshots and stronger CTA Improve mobile responsiveness and visual hierarchy Optimize pricing section and CTA buttons Speed optimization (Core Web Vitals basics) Basic SEO improvements (meta tags, schema, image optimization) Google Analytics & conversion tracking review Small UI polish across the landing page I've worked on SaaS and service websites with a strong focus on UI/UX, CRO, SEO, and performance optimization, helping businesses increase engagement and lead conversions. Estimated Timeline: 2–4 days I'd be happy to discuss priorities and deliver the maximum value within your budget.
$50 USD in 2 days
6.8
6.8

With over a decade of experience in full-stack web development, mobile app development, and UX/UI design, my team at Fourge is more than capable of executing the revamp VanTrack requires. Our core strength lies in understanding specific user requirements and translating that into effective design, with a key focus on enhancing both aesthetics and functionality. As illustrated in our portfolio, we have successfully created a range of commercial websites with strong visual hierarchy and scannability - catering well to VanTrack's need for tighter sections with consistent iconography and white space, allowing field workers to scan information efficiently. Moreover, as VanTrack mentions the importance of offering a bright sunlight readable text and tap targets, it's important to highlight our proficiency in product optimization for different platforms including mobile. Offering clean links to support, pricing and any legal pages are something we include as part of every project we undertake. Overall, I believe my skills, my teams' diverse artistry gonna bring out the best UX/UI & SEO transformation vantrack needs today. Looking forward to discuss and start this impactful journey together.
$140 USD in 2 days
6.2
6.2

Hello, You already have the hard part right: VanTrack solves a real van-stock pain, and the site now needs to convert that clarity into more trials and signups. I can help tighten the UX/UI, sharpen the trades-focused visual hierarchy, and improve SEO/performance so the “stop second trips” promise lands instantly on mobile. I’ve worked on SaaS and web products with conversion-focused landing pages, speed fixes, structured data, and responsive layouts, and I’d approach this by refining the hero, making pricing and trust signals stronger, improving CTA flow, and implementing technical SEO that supports the app’s visibility. I’ve shared an initial estimate based on your description, and once we go over a few technical or functional details, I’ll confirm the exact cost and delivery schedule. What are the top 1–2 conversion actions you want to increase first: calculator completion, free trial starts, or App Store clicks? What are the top 1-2 conversion actions you want to increase first: calculator completion, free trial starts, or App Store clicks? How is the current site built, and do you want the redesign implemented directly in the existing stack or as a separate landing page? Do you already have analytics/event tracking in place for CTA clicks, calculator usage, and pricing interactions? Looking forward to your reply so we can finalize the exact plan. Thanks, Asad
$75 USD in 3 days
6.0
6.0

As an experienced web and app developer, I understand the importance of an impactful user experience. This aligns perfectly with VanTrack's need for a UX/UI revamp. When it comes to aesthetic appeal, I take pride in designing functional interfaces that blend visual appeal with practicality. Your project's emphasis on a durable "trades" look is a great match for my design approach. I'm confident in my ability to create a cleaner site with improved scannability, heightened visual hierarchy, and an optimized comparison table - ensuring your services are presented clearly from all angles. My proficiency in SEO optimization is another attribute that makes me an ideal fit for your project. I can not only enhance the visual aspects but also improve the site's visibility through effective SEO strategies. A revamped design would work wonders when combined with more focused keywords, proper tagging, and targeted content efforts. Lastly, my commitment to you extends beyond just the project timeline. I believe in cultivating long-term partnerships and sustaining a project even after its completion. Your loyalty matters to me and I'll make sure you're satisfied with every aspect of my work, so let's collaborate and turn your solid early-stage landing page into a fully optimized platform that converts more field plumbers effectively!
$30 USD in 1 day
5.5
5.5

Hello, My Web Development work covers SaaS landing pages where UX / User Experience, SEO, and clear CTAs affect sign-ups. For VanTrack, the app visuals, ROI calculator, pricing cards, and mobile comparison table are the right focus. I can refine the Web Application flow with stronger hero media, sticky mobile actions, and cleaner trust signals. I will also improve Core Web Vitals, image loading, schema, meta text, and Google Analytics events for calculator usage and App Store clicks. This gives plumbers a faster phone-first page that explains value before they leave the truck. Best regards, Teo
$200 USD in 2 days
5.5
5.5

Hello, You've mentioned the need for a UX/UI and SEO revamp for VanTrack, a plumbing van inventory app focused on preventing costly second trips to the supply house. My name is Sajida Saqira, a web/app developer with experience in enhancing user experiences and optimizing websites for better visibility and conversion rates. For your project, my approach would be to prioritize enhancing the visual appeal of the site with real app visuals and a clearer pricing structure to improve conversion rates. Additionally, implementing SEO strategies such as strengthening meta descriptions and adding structured data will boost the site's visibility. I also plan to optimize performance and ensure a seamless mobile experience for users. I would love to discuss how we can collaborate to bring these improvements to VanTrack. Let's schedule a call to explore further. Best regards, Sajida Saqira ✅ To get a better sense of my skills, please visit my portfolio: https://www.freelancer.com/u/SajidaSaqira/SS-Technologies
$80 USD in 7 days
5.7
5.7

Greetings, It sounds like you’re looking to enhance the VanTrack app's user experience and SEO to better connect with plumbers and reduce costly second trips. Focusing on a clear visual hierarchy and practical design elements will help users quickly understand the app's value. Here’s how I would approach this: 1. **Stronger Hero Section**: I’d implement engaging visuals showcasing real product features, like the voice entry, to grab attention immediately. 2. **Enhanced Trust Signals**: Expanding testimonials with real user experiences and adding recognizable logos will build credibility and trust. 3. **SEO Optimization**: Strengthening meta descriptions and targeting long-tail keywords will help you rank better and attract organic traffic. By prioritizing these elements, we can create a site that’s not only visually appealing but also optimized for conversions and search engines.
$140 USD in 3 days
5.3
5.3

Hi Your VanTrack product already solves a real trade pain point; I can help turn the current landing page into a faster, higher-converting SaaS experience. I’ll focus on the key improvements: stronger hero visuals, clearer pricing, mobile-first polish, ROI calculator optimization, and better CTA flow for plumbers. My approach combines UI improvements, performance tuning, SEO foundations, analytics tracking, and conversion-focused updates without losing the practical trades-focused identity. I can optimize Core Web Vitals, improve image loading, add structured SEO elements, and refine the PWA experience for users working in the field. I have experience improving SaaS websites and dashboards with responsive design, user-focused layouts, and measurable performance improvements. I’d be happy to review the current site, prioritize the highest-impact changes within your budget, and start with the most valuable improvements first. Best Regards, Fizza Nadeem K
$80 USD in 2 days
5.4
5.4

⚠️ If you're not happy, you don’t pay. ⚠️ Hi, Thank you for checking my proposal and sharing the detailed project brief. I can build your plumbing van inventory app using a robust tech stack (React, Node.js) with a user-friendly design. I will deliver: • Enhanced visual hero with app mockups or demo • Real product UI showcasing key features • Optimized pricing section with clear plan cards • Improved comparison table for better mobile viewing • Expanded testimonials with local plumber stories • SEO-focused content strategies • Performance optimizations for fast loading You will also receive: • A comprehensive user guide • Ongoing support during implementation I am confident I can execute your vision professionally and efficiently. Looking forward to discussing timeline and next steps. Best regards, Chirag Pipal
$150 USD in 7 days
4.9
4.9

I can optimise your VanTrack website to improve conversions, SEO and overall performance while keeping the field-first experience for plumbers at the core. I'll enhance the hero section with real product visuals, refine pricing and CTAs, improve mobile responsiveness, implement technical SEO, Core Web Vitals, analytics, schema and ROI calculator enhancements to maximize sign-ups within your budget. Let's connect so we can discuss more about it. Regards, Shawana
$100 USD in 5 days
4.8
4.8

I can redesign and optimize the VanTrack website with a stronger conversion-focused hero, improved UI/UX, refined pricing, enhanced mobile experience, CRO, SEO, Core Web Vitals optimization, and analytics tracking to increase sign-ups and engagement. I have experience building high-converting SaaS websites and can turn your detailed recommendations into a polished, scalable product that drives measurable results. Best Regards, Muhammad
$30 USD in 1 day
4.7
4.7

Hi, I can help tighten VanTrack’s landing page so it converts better with field plumbers. I’ll focus on a stronger hero with real app visuals, clearer pricing cards, better mobile scannability, and the SEO/CRO basics that support organic growth and sign-ups. I also noticed the need to unify trust signals, improve the ROI calculator flow, and make the page faster and easier to use on mobile data. If you want, I can work within your $50–100 budget and prioritize the biggest conversion wins first. Regards, Parvesh M.
$50 USD in 30 days
4.3
4.3

Hi, I can complete this efficiently and on time. VanTrack's unique value proposition of minimizing second trips to the supply house through efficient inventory management resonates with field plumbers looking to save time and costs. The current SaaS platform shows promise with its clear problem-solving approach and user-friendly features. However, enhancing the UX/UI design and implementing SEO strategies can significantly improve user engagement and conversion rates. To revamp VanTrack's SaaS platform, I recommend focusing on a visually appealing hero section showcasing app mockups and real product UI early on. By incorporating tighter sections, consistent iconography, and a practical "trades" aesthetic, we can enhance scannability and user experience. Furthermore, optimizing the pricing section, expanding testimonials with real plumber experiences, and adding trust signals will boost credibility and user trust. In terms of optimization, implementing CRO techniques like capturing email leads through the ROI calculator, enhancing SEO with structured data and long-tail keywords, and prioritizing Core Web Vitals for performance improvement are essential steps for growth. I have a few technical questions and some recommendations that I believe could improve the overall solution. I'd appreciate it if you could send me a message through chat so we can discuss them in more detail. Cheers, Yuan.C
$120 USD in 1 day
4.4
4.4

Improving VanTrack’s conversion rate starts with making plumbers immediately understand the value: fewer wasted trips, better truck organization, and more time spent on jobs. The product already has a strong differentiator, so the focus should be turning that value into a faster, clearer buying decision. I would first audit the current website structure, analytics, performance metrics, and user flow to identify where visitors drop off. Then I would redesign key sections including the hero, feature presentation, pricing, ROI calculator flow, trust elements, and mobile experience while keeping the practical trades-focused identity. The main challenge will be balancing SaaS conversion principles with the needs of field technicians who need simple, fast information. I would focus on real app visuals, stronger CTAs, mobile-first layouts, performance optimization, and SEO improvements including schema and technical fixes. After implementation, I would test responsiveness, Core Web Vitals, tracking events, and conversion paths before delivering the updated site. A few questions: - What platform is the current website built on? - Do you have analytics data showing current traffic sources and drop-off points? - Is the goal primarily more app downloads, free trials, or paid subscriptions? I’d be happy to discuss the roadmap and how to prioritize the highest-impact improvements.
$140 USD in 7 days
4.2
4.2

Hi there, I see that VanTrack needs a solid design revamp to enhance its UX/UI and performance for conversions. Starting with a stronger visual hero is a great approach. I can help create impactful app mockups or animations that demonstrate the voice feature, leading to clearer pricing cards to boost conversion. Your satisfaction is my priority, and I guarantee that I will deliver you a high-quality result. Regards, Ali
$30 USD in 1 day
3.9
3.9

The ROI calculator is your strongest conversion asset on that page, but it's leaking value without an email capture on the results screen. That's the first thing I'll wire up. I'll rework the hero section with real app UI mockups and a high-contrast CTA, restructure the pricing into clear plan cards with the "one trip pays for a year" math front and center, and add SoftwareApplication + FAQPage structured data for immediate SEO lift. One thing worth noting: your current site loads pipe-type indicator images as full-size PNGs, which is killing LCP on mobile data connections. Converting those to WebP with lazy loading alone should cut load time significantly. 1) Are you open to me working directly in the site's codebase, or is this built on a specific platform like Webflow or WordPress? Happy to talk details in chat. Shayan
$45 USD in 3 days
3.6
3.6

Hello, I am excited about the opportunity to work on the VanTrack SaaS UX/UI & SEO Revamp project. With a strong core value proposition and unique features like voice AI parts entry and per-part photos, VanTrack has great potential to revolutionize the plumbing van inventory management industry. I have recently worked on a similar project for a mobile app in the construction sector, where I revamped the UI/UX design to improve user engagement and conversion rates. By implementing design changes such as enhancing the visual hierarchy, improving scannability, and optimizing for a more trades aesthetic, I was able to significantly enhance the overall user experience. I am confident that my expertise in design and optimization, as well as my commitment to delivering high-quality results, make me the ideal candidate for this project. I would love to discuss how we can collaborate to elevate VanTrack's online presence and drive more conversions. Best regards, Istkhar
$120 USD in 2 days
3.6
3.6

As a web designer and developer with over 20 years of experience, I have the skills and expertise necessary to give VanTrack the design overhaul it needs. Your UX/UI requirements resonate deeply with me - I understand how users navigate and interact with digital interfaces. Breaking your site into tighter sections with clearer visual hierarchy, larger headings, and more white space is precisely what will boost scannability and user engagement. Your emphasis on a "trades" aesthetic aligns well with my design philosophy - not overly polished but functional -bringing about an innate sense of trust for your target audience, tradesmen. Additionally, my dexterity in WordPress ensures that your website will maintain high standards even after future tweaking may be required. Besides UX/UI overhaul, you mentioned optimization changes, specifically conversion rate optimization (CRO), which happens to be another strong suit of mine. My ability to identify friction points and implement strategic solutions leads to tangible enhancements in conversion rates. Introducing friction reducers such as a clear callout for spreadsheets using csv import and a thrust on the "invite techs free" can significantly augment user onboarding process increasing customer acquisition ratios. In short, I would bring an all-rounded expertise to revamp the design and optimize conversion rates for VanTrack’s website that perfectly aligns with its value proposition.
$98 USD in 5 days
3.6
3.6

Spanish fork, United States
Payment method verified
Member since Jul 26, 2026
$30-250 AUD
₹12500-37500 INR
₹1500-12500 INR
£10-15 GBP / hour
$15-25 USD / hour
$250-750 USD
₹12500-37500 INR
$30-250 AUD
£2-5 GBP / hour
$10-30 AUD
₹12500-37500 INR
₹400-750 INR / hour
$8-15 USD / hour
$30-250 USD
$10-30 USD
₹12500-37500 INR
$30-250 USD
₹12500-37500 INR
$250-750 USD
$25-50 AUD / hour