Создание Инстаграм-роликов

**Posted:** 2026-02-22 **Budget:** [TO FILL] **Deadline:** [TO FILL] **Language:** Russian (all on-screen text and voiceover) --- ## Project Overview We need a skilled video editor / motion designer to produce **3 Instagram Reels** for . The campaign targets young professionals (20-35) who feel socially invisible despite career success. **Brand:** peer-matching platform for verified professionals **Tone:** Bold, emotional, anti-corporate. NOT salesy. Think: a friend who finally says what everyone is thinking. **Campaign concept:** "Diagnosis: Social Death" — the systems for meeting people are broken, fixes it. --- ## Deliverables ### Reel 1: HERO VIDEO — "Phone Autopsy" (30 seconds) The main campaign video. Full creative arc with 6 acts: | Time | Act | Description | |------|-----|-------------| | 0:00-0:03 | **The Autopsy** | Hook — gloved hands examine a phone like a forensic specimen. Flatline sound. Text: "Диагноз: социальная смерть." | | 0:03-0:08 | **Flashback** | Typography-driven sequence: "They told you: study. You studied. Work. You worked. Be the best. You did." Then silence + "А где друзья?" (Where are the friends?) | | 0:08-0:13 | **Split Verdict** | Split screen — LEFT: influencer (1M followers, films breakfasts, bright/loud). RIGHT: real professional (0 followers, builds career, dark/silent). Verdict: "Система не видит тех, кто не кричит." | | 0:13-0:18 | *** | Brand blue background. "We don't check followers. We check passports." + verification checkmarks animating in with clicks. | | 0:18-0:23 | **The Meeting** | Warm cafe scene — two professionals having a genuine conversation. Synthesia avatar OR AI-generated video. Text: "One real person per week." | | 0:23-0:30 | **Anti-App CTA** | "We don't want to keep you. We want to help. Find your people — and live." + "30 DAYS FREE" + end card | **Key requirement:** The silence at 0:07-0:08 must be ABSOLUTE — zero audio. This is the emotional climax. ### Reel 2: Split Screen Hook (15 seconds) A shorter, punchier version starting directly with the split-screen comparison (no autopsy intro): | Time | What | |------|------| | 0:00-0:02 | Split screen appears — influencer LEFT vs real professional RIGHT | | 0:02-0:05 | Stats and text animate in on both sides | | 0:05-0:07 | Verdict: "Система не видит тех, кто не кричит." | | 0:07-0:10 | intro + verification checkmarks | | 0:10-0:13 | "Найди своих — и живи." (Find your people — and live.) | | 0:13-0:15 | CTA: "30 дней бесплатно. В Telegram." + end card | ### Reel 3: Synthesia Avatar Direct (15 seconds) A talking-head style reel where a Synthesia avatar speaks directly to camera: | Time | What | |------|------| | 0:00-0:03 | Avatar: "Тебе сказали: работай. Ты работал. А где друзья?" | | 0:03-0:08 | Avatar: "Мы не хотим, чтобы ты сидел в приложении. Мы хотим, чтобы ты нашёл своих людей и жил свою жизнь." | | 0:08-0:12 | Text overlay with verification checkmarks + "Один человек в неделю. Проверенный." | | 0:12-0:15 | CTA: "30 дней бесплатно. В Telegram." + end card | --- ## What We Provide You will receive: - **Full production sheet** with second-by-second breakdown, color codes, fonts, and sound design map - **AI-generated video clips** (Kling AI / Google Veo) — phone autopsy scene, cafe meeting, influencer, professional working - **Synthesia avatar clips** (pre-generated) - **All Russian text** finalized and approved — no copywriting needed from you - **Sound effects list** with sources (stock SFX descriptions for each moment) - **Brand assets** — logo, color palette, font files - **AI video prompts document** with detailed scene descriptions (for reference) --- ## Technical Specs | Parameter | Value | |-----------|-------| | Resolution | 1080 x 1920 px | | Aspect ratio | 9:16 (vertical) | | Duration | Reel 1: 30s / Reels 2-3: 15s each | | FPS | 30 | | Codec | H.264 | | Audio | Stereo, 44.1kHz | | Export | .mp4 | | Platform | Instagram Reels | --- ## Color Palette (MUST follow exactly) | Use | Hex | Where | |-----|-----|-------| | Dark backgrounds (Acts 1-2) | `#0A0A0F` | Near-black | | Split LEFT — influencer | `#FF2D7B` | Hot pink overlay at 15-20% | | Split RIGHT — real pro | `#1A1E2E` | Deep charcoal | | Brand primary | `#2E5DAB` | blue (Acts 4, 6) | | Text primary | `#FFFFFF` | All main text | | Text accent / CTA | `#F4A261` | Checkmarks, "30 дней", key words | | Meeting warmth | `#E8C888` | Golden color grade (Act 5) | | Medical glow | `#00CC66` | Diagnosis text glow at 15% opacity | ## Typography | Element | Font | Weight | |---------|------|--------| | All text | Inter or Montserrat | Varies by line (see production sheet) | | "Diagnosis" / Verdict / CTA | Black (900) | Extra large | | "They told you" lines | Light (300) | Medium | | "You did it" answers | Bold (700) | Large | | "А где друзья?" | Bold (700) | Extra large (fills 70% width) | --- ## Sound Design Summary The video has a very specific sound arc (full map provided separately): 1. **0:00-0:03** — Glove snap → heartbeat beeps → FLATLINE 2. **0:03-0:07** — Soft single piano notes (building in volume) 3. **0:07-0:08** — ABSOLUTE SILENCE (critical — do not fill) 4. **0:08-0:12** — Upbeat TikTok beat on LEFT side → cuts off at verdict 5. **0:12-0:13** — Single deep resonant tone (gavel) 6. **0:13-0:17** — Ascending warm tones + checkmark clicks 7. **0:18-0:23** — Warm acoustic music (95 BPM) 8. **0:23-0:30** — Music resolves → bell tone → silence --- ## Key Creative Constraints 1. **Text carries the message.** This is a typography-heavy reel, not a cinema piece. The text animations must be sharp, well-timed, and emotionally paced. 2. **No emojis, no memes, no humor.** The tone is raw, honest, structural — like a documentary narrator, not a brand. 3. **The split-screen audio contrast is critical.** Left side = loud TikTok noise. Right side = silence. This is the core visual argument. 4. **The silence at 0:07-0:08 is sacred.** After the building rhythm of the flashback, the sudden cut to dead silence + "А где друзья?" is the emotional gut-punch. Do not add ambient noise. 5. **CTA must feel like a relief, not a sell.** The ending is anti-corporate: "We don't want to keep you." This should feel like an exhale. 6. **All text is in Russian.** We provide all copy. Do not translate, modify, or rearrange text without approval. --- ## Required Skills - **Motion graphics / typography animation** (CapCut Pro or After Effects) — this is the primary skill - **Video editing** — trimming AI-generated clips, split-screen composition, color grading - **Sound design** — layering SFX, managing audio contrast, precise timing - **Instagram Reels format experience** — understanding vertical video pacing, hook timing, platform conventions - **Attention to detail** — frame-accurate timing matters (production sheet specifies animations to 0.1s) **Nice to have:** - Experience with Synthesia clip integration - Russian language proficiency (to verify text placement and readability) - Experience editing AI-generated video (Kling/Runway/Veo output) --- ## Workflow 1. **We send:** All assets (clips, avatar videos, logo, fonts, SFX list, production sheet) 2. **You produce:** Draft of Reel 1 (hero video) first 3. **Review round 1:** We give feedback on timing, text animations, audio balance 4. **You revise:** Incorporate feedback 5. **Review round 2:** Final tweaks 6. **You produce:** Reels 2 and 3 (shorter, faster turnaround since the style is established) 7. **Final delivery:** 3 exported .mp4 files + project files (CapCut/AE) **Total revision rounds:** 2 per reel (included in budget) --- ## Evaluation Criteria We will evaluate applications based on: 1. **Portfolio examples** — Show us reels with strong typography/motion graphics. Bonus: emotional storytelling, not just flashy transitions. 2. **Sound design ability** — Can you demonstrate precise audio timing and emotional pacing? 3. **Attention to brief** — In your proposal, mention one specific detail from this brief that you find creatively interesting. (This filters out mass-applied proposals.) 4. **Turnaround time** — We need Reel 1 draft within 5 days of receiving assets. 5. **Communication** — Responsive, asks smart clarifying questions, doesn't disappear. --- ## How to Apply Please include in your proposal: 1. **3 portfolio examples** of reels / short vertical videos you've edited (links or files) 2. **Which editing tool you use** (CapCut Pro, After Effects, DaVinci Resolve, etc.) 3. **Your rate** for this scope (3 reels: one 30s + two 15s, including 2 revision rounds each) 4. **Estimated turnaround** for the full set 5. **One sentence** about what excites you about this project --- ## Reference Files (provided after hire) | File | Contents | |------|----------| | `[login to view URL]` | Full campaign strategy, personas, content calendar | | `[login to view URL]` | Detailed video arc, script, emotional mapping | | `[login to view URL]` | Second-by-second specs, colors, fonts, sound map, assembly checklist | | `[login to view URL]` | All AI generation prompts for video clips | | Brand kit | Logo, color palette, font files | | AI clips | Generated video files (Kling/Veo output) | | Synthesia clips | Avatar recordings | | SFX pack | Sourced sound effects |

Projekt-ID: 40250052