Upscale Website Rebuild & SEO Optimization

need a complete rebuild of an existing website: [login to view URL] This is NOT a simple copy-paste job. The goal is to: * Replicate the structure, page flow, and intent * Completely rewrite all content with unique, high-converting copy * Upgrade the design to a premium, modern standard * Ensure every page is SEO-optimised properly ⸻ Scope of Work: 1. Website Mapping & Planning (MANDATORY FIRST STEP) Before starting, you must: * Audit the reference site * List ALL pages that will be recreated (minimum expected) * Suggest improvements to structure if needed Expected pages include (but not limited to): * Home * About * Services (individual service pages) * Insurance Claims * Not At Fault Claims * Gallery * Contact * Location pages (if relevant) * Any SEO landing pages You must confirm this structure before proceeding. ⸻ 2. Design Requirements * Completely custom design (no generic templates) * Clean, premium, high-end automotive feel * Similar standard to luxury brands (Mercedes-level presentation) * Mobile-first responsive design * Fast load speeds ⸻ 3. Copywriting (CRITICAL) * 100% original content (no duplication) * Written for: * Conversions (calls + enquiries) * SEO ranking * Tone: * Professional * Trust-driven * Authoritative (insurance-approved positioning) * Avoid overpromising or making legally risky guarantees Each page must include: * Proper headings (H1, H2, H3) * Keyword placement (natural, not spammy) * Clear CTAs ⸻ 4. SEO Requirements (NON-NEGOTIABLE) Each page must be: * Fully optimised for SEO * Targeting relevant keywords (e.g. smash repairs, panel beating, not at fault claims, etc.) Include: * Meta titles & descriptions * Schema markup (where applicable) * Internal linking structure * Image optimisation (alt tags) * URL structure optimisation Local SEO focus: * Thornleigh * North Shore * Sydney ⸻ 5. Performance & Technical * Built on a platform I can easily edit (Webflow, WordPress, or similar) * Fast loading (Core Web Vitals optimised) * Clean backend structure * Google Analytics + Search Console ready ⸻ 6. Deliverables * Fully functional website * Editable CMS * All pages completed + formatted * SEO implemented on every page * Handover + basic walkthrough ⸻ What I Expect From You: * You MUST show previous websites (preferably automotive or service-based) * Strong understanding of SEO + conversion design * Ability to think strategically, not just “build pages” ⸻ Important Notes: * Do NOT copy content from the reference site * This must be legally safe and unique

Project ID: 40395617