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Jenny C.

@JennyCoulson

5.0
5

4.6

4.6

100%

Copywriter and strategic planner

$55 USD / Hour

・

Flag of

South Africa (10:05 PM)

・

Joined on April 18, 2014

・

1 Recommendation

$55 USD / Hour

・

I have written for beauty brands and truck brands. I have written for tourism and medicine. I have created one-word headlines and fifty-page coffee table books. Writing is my passion and I want to perfect your brief.

Verifications

On time

100%

On budget

100%

Repeat hire rate

100%

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Portfolio

Portfolio

1262711
The brief: to create a “soft-sell” branded coffee table book without once using the brand’s name. I chose Moleskine, and wrote a long-copy piece that ranted against all things digital. (As Moleskine fans do). The result, titled Help, I’m a Robot, was hand-rendered and illustrated across four Moleskines by a selection of designers: Jono Cane, Donovan Gouws, Rob Hart, Candice McLeroth and Kyle Brummer.

Moleskine coffee table book

The brief: to create a “soft-sell” branded coffee table book without once using the brand’s name. I chose Moleskine, and wrote a long-copy piece that ranted against all things digital. (As Moleskine fans do). The result, titled Help, I’m a Robot, was hand-rendered and illustrated across four Moleskines by a selection of designers: Jono Cane, Donovan Gouws, Rob Hart, Candice McLeroth and Kyle Brummer.

Moleskine coffee table book

The brief: to create a “soft-sell” branded coffee table book without once using the brand’s name. I chose Moleskine, and wrote a long-copy piece that ranted against all things digital. (As Moleskine fans do). The result, titled Help, I’m a Robot, was hand-rendered and illustrated across four Moleskines by a selection of designers: Jono Cane, Donovan Gouws, Rob Hart, Candice McLeroth and Kyle Brummer.

Moleskine coffee table book

The brief: to create a “soft-sell” branded coffee table book without once using the brand’s name. I chose Moleskine, and wrote a long-copy piece that ranted against all things digital. (As Moleskine fans do). The result, titled Help, I’m a Robot, was hand-rendered and illustrated across four Moleskines by a selection of designers: Jono Cane, Donovan Gouws, Rob Hart, Candice McLeroth and Kyle Brummer.

Moleskine coffee table book

1262771

Brand South Africa radio ad

1262762
I was asked to design bold iconography and brand material for the product ranges of Metadynamics, a crushing and milling company. I then developed a six-page site using basic coding and simple design principles. View the site at www.metadynamics.co.za.

Metadynamics web and product design

I was asked to design bold iconography and brand material for the product ranges of Metadynamics, a crushing and milling company. I then developed a six-page site using basic coding and simple design principles. View the site at www.metadynamics.co.za.

Metadynamics web and product design

I was asked to design bold iconography and brand material for the product ranges of Metadynamics, a crushing and milling company. I then developed a six-page site using basic coding and simple design principles. View the site at www.metadynamics.co.za.

Metadynamics web and product design

I was asked to design bold iconography and brand material for the product ranges of Metadynamics, a crushing and milling company. I then developed a six-page site using basic coding and simple design principles. View the site at www.metadynamics.co.za.

Metadynamics web and product design

I was asked to design bold iconography and brand material for the product ranges of Metadynamics, a crushing and milling company. I then developed a six-page site using basic coding and simple design principles. View the site at www.metadynamics.co.za.

Metadynamics web and product design

1262755
Kyle Boshoff, a local fashion stylist and writer, briefed me to design web-ready layouts for his online portfolio. I integrated the beautiful photographs (by JP Hanekom) with Kyle’s awesome write-ups in a simple, monochrome style that is all about the images.

Layout design

Kyle Boshoff, a local fashion stylist and writer, briefed me to design web-ready layouts for his online portfolio. I integrated the beautiful photographs (by JP Hanekom) with Kyle’s awesome write-ups in a simple, monochrome style that is all about the images.

Layout design

Kyle Boshoff, a local fashion stylist and writer, briefed me to design web-ready layouts for his online portfolio. I integrated the beautiful photographs (by JP Hanekom) with Kyle’s awesome write-ups in a simple, monochrome style that is all about the images.

Layout design

1262748
I source and create social media content for various brands, which have included: a restaurant, health food company, jewellery design studio, animation and production firm, and online advertising agency. I typically write short descriptions to accompany interesting, brand-relevant articles that are shared on Facebook, Twitter or Instagram.

Social media content writing

I source and create social media content for various brands, which have included: a restaurant, health food company, jewellery design studio, animation and production firm, and online advertising agency. I typically write short descriptions to accompany interesting, brand-relevant articles that are shared on Facebook, Twitter or Instagram.

Social media content writing

I source and create social media content for various brands, which have included: a restaurant, health food company, jewellery design studio, animation and production firm, and online advertising agency. I typically write short descriptions to accompany interesting, brand-relevant articles that are shared on Facebook, Twitter or Instagram.

Social media content writing

I source and create social media content for various brands, which have included: a restaurant, health food company, jewellery design studio, animation and production firm, and online advertising agency. I typically write short descriptions to accompany interesting, brand-relevant articles that are shared on Facebook, Twitter or Instagram.

Social media content writing

1262716
In 2012, the newly-launched Publicis Africa Group became the continent’s fastest-growing agency network. We created an identity for it that was unique from the international Publicis brand, compiling a welcome handbook for all new agencies to use as a guideline for setting up shop.

Publicis Africa Group welcome handbook

In 2012, the newly-launched Publicis Africa Group became the continent’s fastest-growing agency network. We created an identity for it that was unique from the international Publicis brand, compiling a welcome handbook for all new agencies to use as a guideline for setting up shop.

Publicis Africa Group welcome handbook

In 2012, the newly-launched Publicis Africa Group became the continent’s fastest-growing agency network. We created an identity for it that was unique from the international Publicis brand, compiling a welcome handbook for all new agencies to use as a guideline for setting up shop.

Publicis Africa Group welcome handbook

In 2012, the newly-launched Publicis Africa Group became the continent’s fastest-growing agency network. We created an identity for it that was unique from the international Publicis brand, compiling a welcome handbook for all new agencies to use as a guideline for setting up shop.

Publicis Africa Group welcome handbook

1262711
The brief: to create a “soft-sell” branded coffee table book without once using the brand’s name. I chose Moleskine, and wrote a long-copy piece that ranted against all things digital. (As Moleskine fans do). The result, titled Help, I’m a Robot, was hand-rendered and illustrated across four Moleskines by a selection of designers: Jono Cane, Donovan Gouws, Rob Hart, Candice McLeroth and Kyle Brummer.

Moleskine coffee table book

The brief: to create a “soft-sell” branded coffee table book without once using the brand’s name. I chose Moleskine, and wrote a long-copy piece that ranted against all things digital. (As Moleskine fans do). The result, titled Help, I’m a Robot, was hand-rendered and illustrated across four Moleskines by a selection of designers: Jono Cane, Donovan Gouws, Rob Hart, Candice McLeroth and Kyle Brummer.

Moleskine coffee table book

The brief: to create a “soft-sell” branded coffee table book without once using the brand’s name. I chose Moleskine, and wrote a long-copy piece that ranted against all things digital. (As Moleskine fans do). The result, titled Help, I’m a Robot, was hand-rendered and illustrated across four Moleskines by a selection of designers: Jono Cane, Donovan Gouws, Rob Hart, Candice McLeroth and Kyle Brummer.

Moleskine coffee table book

The brief: to create a “soft-sell” branded coffee table book without once using the brand’s name. I chose Moleskine, and wrote a long-copy piece that ranted against all things digital. (As Moleskine fans do). The result, titled Help, I’m a Robot, was hand-rendered and illustrated across four Moleskines by a selection of designers: Jono Cane, Donovan Gouws, Rob Hart, Candice McLeroth and Kyle Brummer.

Moleskine coffee table book

1262771

Brand South Africa radio ad

1262762
I was asked to design bold iconography and brand material for the product ranges of Metadynamics, a crushing and milling company. I then developed a six-page site using basic coding and simple design principles. View the site at www.metadynamics.co.za.

Metadynamics web and product design

I was asked to design bold iconography and brand material for the product ranges of Metadynamics, a crushing and milling company. I then developed a six-page site using basic coding and simple design principles. View the site at www.metadynamics.co.za.

Metadynamics web and product design

I was asked to design bold iconography and brand material for the product ranges of Metadynamics, a crushing and milling company. I then developed a six-page site using basic coding and simple design principles. View the site at www.metadynamics.co.za.

Metadynamics web and product design

I was asked to design bold iconography and brand material for the product ranges of Metadynamics, a crushing and milling company. I then developed a six-page site using basic coding and simple design principles. View the site at www.metadynamics.co.za.

Metadynamics web and product design

I was asked to design bold iconography and brand material for the product ranges of Metadynamics, a crushing and milling company. I then developed a six-page site using basic coding and simple design principles. View the site at www.metadynamics.co.za.

Metadynamics web and product design

1262755
Kyle Boshoff, a local fashion stylist and writer, briefed me to design web-ready layouts for his online portfolio. I integrated the beautiful photographs (by JP Hanekom) with Kyle’s awesome write-ups in a simple, monochrome style that is all about the images.

Layout design

Kyle Boshoff, a local fashion stylist and writer, briefed me to design web-ready layouts for his online portfolio. I integrated the beautiful photographs (by JP Hanekom) with Kyle’s awesome write-ups in a simple, monochrome style that is all about the images.

Layout design

Kyle Boshoff, a local fashion stylist and writer, briefed me to design web-ready layouts for his online portfolio. I integrated the beautiful photographs (by JP Hanekom) with Kyle’s awesome write-ups in a simple, monochrome style that is all about the images.

Layout design

1262748
I source and create social media content for various brands, which have included: a restaurant, health food company, jewellery design studio, animation and production firm, and online advertising agency. I typically write short descriptions to accompany interesting, brand-relevant articles that are shared on Facebook, Twitter or Instagram.

Social media content writing

I source and create social media content for various brands, which have included: a restaurant, health food company, jewellery design studio, animation and production firm, and online advertising agency. I typically write short descriptions to accompany interesting, brand-relevant articles that are shared on Facebook, Twitter or Instagram.

Social media content writing

I source and create social media content for various brands, which have included: a restaurant, health food company, jewellery design studio, animation and production firm, and online advertising agency. I typically write short descriptions to accompany interesting, brand-relevant articles that are shared on Facebook, Twitter or Instagram.

Social media content writing

I source and create social media content for various brands, which have included: a restaurant, health food company, jewellery design studio, animation and production firm, and online advertising agency. I typically write short descriptions to accompany interesting, brand-relevant articles that are shared on Facebook, Twitter or Instagram.

Social media content writing

1262716
In 2012, the newly-launched Publicis Africa Group became the continent’s fastest-growing agency network. We created an identity for it that was unique from the international Publicis brand, compiling a welcome handbook for all new agencies to use as a guideline for setting up shop.

Publicis Africa Group welcome handbook

In 2012, the newly-launched Publicis Africa Group became the continent’s fastest-growing agency network. We created an identity for it that was unique from the international Publicis brand, compiling a welcome handbook for all new agencies to use as a guideline for setting up shop.

Publicis Africa Group welcome handbook

In 2012, the newly-launched Publicis Africa Group became the continent’s fastest-growing agency network. We created an identity for it that was unique from the international Publicis brand, compiling a welcome handbook for all new agencies to use as a guideline for setting up shop.

Publicis Africa Group welcome handbook

In 2012, the newly-launched Publicis Africa Group became the continent’s fastest-growing agency network. We created an identity for it that was unique from the international Publicis brand, compiling a welcome handbook for all new agencies to use as a guideline for setting up shop.

Publicis Africa Group welcome handbook

5.0 · 5 Reviews
Reviews
User Avatar

Project for Jenny C. • $250 USD

Jenny is a total professional. I have worked with so many writers over the years, and I can say with conviction that no one has ever delivered in the way that Jenny has. Her work is always great, always exactly what I'm looking for.

Jason G.

@jgriffith

•

Flag of

Paducah, United States

•

7 years ago

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Messaging for slides on website • $75 USD

Jenny is very creative with a strong grasp of the written word. She has a marketing-focused mind and knows how to effectively get ideas across.

Jason G.

@jgriffith

•

Flag of

Paducah, United States

•

11 years ago

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E

Write a tag line/slogan for Business • $200 USD

Jenny was able to communicate our differentiator in a way that was super easy to digest. Will use again!

Former Client (inactive)

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Write a script for a 60-90 second video • $100 USD

Besides having an extraordinary grasp of marketing and writing, Jenny was dedicated to getting the end product just as I wanted, and gave me some very useful pointers along the way. A total rock star!

Jason G.

@jgriffith

•

Flag of

Paducah, United States

•

12 years ago

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E

Short & Awesome product description • $15 USD

Great work!

Emory R.

@eredd

•

Flag of

pittsburgh, United States

•

12 years ago

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Experience

Freelance Copywriter

Jan, 2011 - Present

•

14 years, 11 months

You&Me Design

Jan, 2011 - Present

•

14 years, 11 months

I primarily work on social media content writing for You&Me Design's clients, which range from an animation and film studio to a jewellery design company.

Jan, 2011 - Present

•

14 years, 11 months

Marketing Executive

Jan, 2015 - Jan, 2016

•

1 year

Zomato

Jan, 2015 - Jan, 2016

•

1 year

My job role consisted of creating and implementing marketing campaigns and writing compelling social media content for Zomato's foodie community.

Jan, 2015 - Jan, 2016

•

1 year

Junior Copywriter

Nov, 2011 - Jan, 2013

•

1 year, 2 months

The Publicis Groupe

Nov, 2011 - Jan, 2013

•

1 year, 2 months

I conceptualised campaigns and wrote for clients such as Renault, L’Oréal, Nestlé, Sanofi, Stihl and Brand South Africa.

Nov, 2011 - Jan, 2013

•

1 year, 2 months

Education

University of Cape Town

2013 - 2014

•

1 year

Postgraduate Diploma in Marketing Management

Flag of

South Africa

2013 - 2014

•

1 year

BA in Creative Brand Communications

2009 - 2012

•

3 years

Flag of

South Africa

2009 - 2012

•

3 years

Qualifications

Charitable Marketing Services

2012

PinkDrive

PinkDrive, an NGO for breast cancer awareness, honoured me with an award for volunteer marketing during October 2012, which is international breast cancer awareness month.

2012

Top Graduating Copywriting Student Award

2012

Vega School of Brand Leadership

I received the Vega Copywriting Pencil Award for achieving the top results in my course, as well as a Vega Award of Excellence for Brand Challenges.

2012

Top Student Award

2013

The University of Cape Town

I was the top achieving student in the Postgraduate Diploma of Marketing Management, and also received the award for Best Sustainability Report in Business Communication.

2013

Publications

PAG Handbook

Publicis Africa Group

I edited, proofread and co-wrote the handbook for the launch of the Publicis Africa Group, which is the fastest-growing advertising agency network in Africa. The handbook serves as a guide to new agencies setting up shop under the PAG umbrella, and includes information on the company's corporate identity, the international Publicis history and the business potential in Africa.

Certifications

UK English - Level 1

UK English

Freelancer logo US (International) / English
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