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Syed A.

@ashrafhamxa

4,8
103

6,8

6,8

99%

Freelance Art Director & Visual Designer

$45 USD / Stunde

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Flagge von

Pakistan (9:44 PM)

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Joined on Juli 31, 2018

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15 Empfehlungen

$45 USD / Stunde

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I am a Multidisciplinary Art Director & Designer who bridges the gap between creative vision and technical execution. With over 10 years of experience (since 2015) and more than 150 successful projects, I help businesses transform vague ideas into powerful digital experiences. I don’t just design; I solve business problems through user-centered UI/UX, compelling motion graphics, and strategic branding. Whether you need a complete brand overhaul or high-conversion marketing assets, I act as your one-stop creative partner. MY CORE EXPERTISE: 🎨 Visual & Brand Identity: Logo Design, Branding Kits, Marketing Collateral & Print. 🖥️ Digital & UI/UX Design: Web/App Interfaces, Game UI (HUDs, Assets), & Wireframing. 🎬 Motion & Video: Motion Graphics, Video Editing, & YouTube Management. 👕 Apparel Design: Custom Sportswear & Textile Design. TRUSTED BY GLOBAL BRANDS (USA, Europe & Australia): I have successfully managed projects for clients across 3 continents: 🇦🇺 🏆 Australia (Sports & Associations): - WACA (Western Australian Cricket Association) / WAPSF: Visuals & Design assets for Australian Cricket. 🇺🇸 🌎USA (Texas & San Francisco): - Santamaria Law Firm (San Francisco): Video Editing & Media Management. - Uplift K12 (Texas): Educational Game Design & UI. - GoTeach (Texas): Brand Identity & Visual Strategy. - EZ Apparel (Texas): Custom Sportswear Collections. 🇩🇪 Germany (Hospitality & Branding): - Josef’s Wings Restaurant: Full Art Direction & Complete Branding Identity. - Nana Steakdoener: Brand Visuals & Marketing Assets. WHY WORK WITH ME? ✅ Decade of Experience: Proven track record since 2015. ✅ Global Reach: Trusted by businesses in Tech hubs (SF), Major States (Texas), and International markets. ✅ Versatility: From Art Direction to final execution, I handle it all. Ready to elevate your brand? Click 'Hire Me' and let’s discuss your vision!

Überprüfungen

Pünktlich

94 %

Im Budget

93 %

Annahmequote

88 %

Wiederholungsquote beim Engagieren

9 %

Freelancer Photoshop Designers Pakistan
Alle Photoshop Designers in Pakistan ansehen

Portfolio

Portfolio

13776200
Client: WACA (Western Australian Cricket Association) Role: Art Director / Visual Systems Lead The Challenge: Converting a 70+ page static manual into a high-utility interactive tool for the ANZPCC 2024. The Strategy (The Hammer Principle): Beyond aesthetics, I engineered a scalable Design System to maintain brand flawless across digital UI and physical apparel. Key Deliverables: • Interactive Hub: One-tap navigation across 12+ strategic sections. • Data UI: High-contrast, optimized layouts for field schedules. • Unified Assets: Consistent identity from PDF UI to Apparel Tech-packs. • Editorial Heritage: Premium storytelling for iconic WACA venues. The Result: An app-like digital ecosystem that redefined operational efficiency for the tournament.

WACA ANZPCC — Interactive PDF Design

Client: WACA (Western Australian Cricket Association) Role: Art Director / Visual Systems Lead The Challenge: Converting a 70+ page static manual into a high-utility interactive tool for the ANZPCC 2024. The Strategy (The Hammer Principle): Beyond aesthetics, I engineered a scalable Design System to maintain brand flawless across digital UI and physical apparel. Key Deliverables: • Interactive Hub: One-tap navigation across 12+ strategic sections. • Data UI: High-contrast, optimized layouts for field schedules. • Unified Assets: Consistent identity from PDF UI to Apparel Tech-packs. • Editorial Heritage: Premium storytelling for iconic WACA venues. The Result: An app-like digital ecosystem that redefined operational efficiency for the tournament.

WACA ANZPCC — Interactive PDF Design

Client: WACA (Western Australian Cricket Association) Role: Art Director / Visual Systems Lead The Challenge: Converting a 70+ page static manual into a high-utility interactive tool for the ANZPCC 2024. The Strategy (The Hammer Principle): Beyond aesthetics, I engineered a scalable Design System to maintain brand flawless across digital UI and physical apparel. Key Deliverables: • Interactive Hub: One-tap navigation across 12+ strategic sections. • Data UI: High-contrast, optimized layouts for field schedules. • Unified Assets: Consistent identity from PDF UI to Apparel Tech-packs. • Editorial Heritage: Premium storytelling for iconic WACA venues. The Result: An app-like digital ecosystem that redefined operational efficiency for the tournament.

WACA ANZPCC — Interactive PDF Design

Client: WACA (Western Australian Cricket Association) Role: Art Director / Visual Systems Lead The Challenge: Converting a 70+ page static manual into a high-utility interactive tool for the ANZPCC 2024. The Strategy (The Hammer Principle): Beyond aesthetics, I engineered a scalable Design System to maintain brand flawless across digital UI and physical apparel. Key Deliverables: • Interactive Hub: One-tap navigation across 12+ strategic sections. • Data UI: High-contrast, optimized layouts for field schedules. • Unified Assets: Consistent identity from PDF UI to Apparel Tech-packs. • Editorial Heritage: Premium storytelling for iconic WACA venues. The Result: An app-like digital ecosystem that redefined operational efficiency for the tournament.

WACA ANZPCC — Interactive PDF Design

12071205
I have been working as the Art Director for Josef’s Buffalo Wings, collaborating with Jay from the brand’s inception. I played a key role in shaping and maintaining the brand identity, ensuring a cohesive and engaging presence across multiple platforms. My work includes: ✔ Brand Identity & Logo Design – Developed the brand’s logo, typography, and visual style guide. ✔ Illustrations & Mascot Design – Created custom illustrations and a unique brand mascot to enhance brand storytelling. ✔ Social Media & Marketing Materials – Designed engaging graphics, animations, and promotional content for digital platforms. ✔ Packaging & Print Collateral – Developed menus, flyers, signage, and in-store branding elements. ✔ Motion Graphics & Animations – Produced animated content for marketing and social media. ✔ Creative Direction & Brand Strategy – Ensured consistency across all branding and marketing channels. This is an ongoing project, and I am still expanding the brand’s

Josef’s Buffalo Wings – Art Director

I have been working as the Art Director for Josef’s Buffalo Wings, collaborating with Jay from the brand’s inception. I played a key role in shaping and maintaining the brand identity, ensuring a cohesive and engaging presence across multiple platforms. My work includes: ✔ Brand Identity & Logo Design – Developed the brand’s logo, typography, and visual style guide. ✔ Illustrations & Mascot Design – Created custom illustrations and a unique brand mascot to enhance brand storytelling. ✔ Social Media & Marketing Materials – Designed engaging graphics, animations, and promotional content for digital platforms. ✔ Packaging & Print Collateral – Developed menus, flyers, signage, and in-store branding elements. ✔ Motion Graphics & Animations – Produced animated content for marketing and social media. ✔ Creative Direction & Brand Strategy – Ensured consistency across all branding and marketing channels. This is an ongoing project, and I am still expanding the brand’s

Josef’s Buffalo Wings – Art Director

I have been working as the Art Director for Josef’s Buffalo Wings, collaborating with Jay from the brand’s inception. I played a key role in shaping and maintaining the brand identity, ensuring a cohesive and engaging presence across multiple platforms. My work includes: ✔ Brand Identity & Logo Design – Developed the brand’s logo, typography, and visual style guide. ✔ Illustrations & Mascot Design – Created custom illustrations and a unique brand mascot to enhance brand storytelling. ✔ Social Media & Marketing Materials – Designed engaging graphics, animations, and promotional content for digital platforms. ✔ Packaging & Print Collateral – Developed menus, flyers, signage, and in-store branding elements. ✔ Motion Graphics & Animations – Produced animated content for marketing and social media. ✔ Creative Direction & Brand Strategy – Ensured consistency across all branding and marketing channels. This is an ongoing project, and I am still expanding the brand’s

Josef’s Buffalo Wings – Art Director

I have been working as the Art Director for Josef’s Buffalo Wings, collaborating with Jay from the brand’s inception. I played a key role in shaping and maintaining the brand identity, ensuring a cohesive and engaging presence across multiple platforms. My work includes: ✔ Brand Identity & Logo Design – Developed the brand’s logo, typography, and visual style guide. ✔ Illustrations & Mascot Design – Created custom illustrations and a unique brand mascot to enhance brand storytelling. ✔ Social Media & Marketing Materials – Designed engaging graphics, animations, and promotional content for digital platforms. ✔ Packaging & Print Collateral – Developed menus, flyers, signage, and in-store branding elements. ✔ Motion Graphics & Animations – Produced animated content for marketing and social media. ✔ Creative Direction & Brand Strategy – Ensured consistency across all branding and marketing channels. This is an ongoing project, and I am still expanding the brand’s

Josef’s Buffalo Wings – Art Director

I have been working as the Art Director for Josef’s Buffalo Wings, collaborating with Jay from the brand’s inception. I played a key role in shaping and maintaining the brand identity, ensuring a cohesive and engaging presence across multiple platforms. My work includes: ✔ Brand Identity & Logo Design – Developed the brand’s logo, typography, and visual style guide. ✔ Illustrations & Mascot Design – Created custom illustrations and a unique brand mascot to enhance brand storytelling. ✔ Social Media & Marketing Materials – Designed engaging graphics, animations, and promotional content for digital platforms. ✔ Packaging & Print Collateral – Developed menus, flyers, signage, and in-store branding elements. ✔ Motion Graphics & Animations – Produced animated content for marketing and social media. ✔ Creative Direction & Brand Strategy – Ensured consistency across all branding and marketing channels. This is an ongoing project, and I am still expanding the brand’s

Josef’s Buffalo Wings – Art Director

I have been working as the Art Director for Josef’s Buffalo Wings, collaborating with Jay from the brand’s inception. I played a key role in shaping and maintaining the brand identity, ensuring a cohesive and engaging presence across multiple platforms. My work includes: ✔ Brand Identity & Logo Design – Developed the brand’s logo, typography, and visual style guide. ✔ Illustrations & Mascot Design – Created custom illustrations and a unique brand mascot to enhance brand storytelling. ✔ Social Media & Marketing Materials – Designed engaging graphics, animations, and promotional content for digital platforms. ✔ Packaging & Print Collateral – Developed menus, flyers, signage, and in-store branding elements. ✔ Motion Graphics & Animations – Produced animated content for marketing and social media. ✔ Creative Direction & Brand Strategy – Ensured consistency across all branding and marketing channels. This is an ongoing project, and I am still expanding the brand’s

Josef’s Buffalo Wings – Art Director

I have been working as the Art Director for Josef’s Buffalo Wings, collaborating with Jay from the brand’s inception. I played a key role in shaping and maintaining the brand identity, ensuring a cohesive and engaging presence across multiple platforms. My work includes: ✔ Brand Identity & Logo Design – Developed the brand’s logo, typography, and visual style guide. ✔ Illustrations & Mascot Design – Created custom illustrations and a unique brand mascot to enhance brand storytelling. ✔ Social Media & Marketing Materials – Designed engaging graphics, animations, and promotional content for digital platforms. ✔ Packaging & Print Collateral – Developed menus, flyers, signage, and in-store branding elements. ✔ Motion Graphics & Animations – Produced animated content for marketing and social media. ✔ Creative Direction & Brand Strategy – Ensured consistency across all branding and marketing channels. This is an ongoing project, and I am still expanding the brand’s

Josef’s Buffalo Wings – Art Director

I have been working as the Art Director for Josef’s Buffalo Wings, collaborating with Jay from the brand’s inception. I played a key role in shaping and maintaining the brand identity, ensuring a cohesive and engaging presence across multiple platforms. My work includes: ✔ Brand Identity & Logo Design – Developed the brand’s logo, typography, and visual style guide. ✔ Illustrations & Mascot Design – Created custom illustrations and a unique brand mascot to enhance brand storytelling. ✔ Social Media & Marketing Materials – Designed engaging graphics, animations, and promotional content for digital platforms. ✔ Packaging & Print Collateral – Developed menus, flyers, signage, and in-store branding elements. ✔ Motion Graphics & Animations – Produced animated content for marketing and social media. ✔ Creative Direction & Brand Strategy – Ensured consistency across all branding and marketing channels. This is an ongoing project, and I am still expanding the brand’s

Josef’s Buffalo Wings – Art Director

I have been working as the Art Director for Josef’s Buffalo Wings, collaborating with Jay from the brand’s inception. I played a key role in shaping and maintaining the brand identity, ensuring a cohesive and engaging presence across multiple platforms. My work includes: ✔ Brand Identity & Logo Design – Developed the brand’s logo, typography, and visual style guide. ✔ Illustrations & Mascot Design – Created custom illustrations and a unique brand mascot to enhance brand storytelling. ✔ Social Media & Marketing Materials – Designed engaging graphics, animations, and promotional content for digital platforms. ✔ Packaging & Print Collateral – Developed menus, flyers, signage, and in-store branding elements. ✔ Motion Graphics & Animations – Produced animated content for marketing and social media. ✔ Creative Direction & Brand Strategy – Ensured consistency across all branding and marketing channels. This is an ongoing project, and I am still expanding the brand’s

Josef’s Buffalo Wings – Art Director

I have been working as the Art Director for Josef’s Buffalo Wings, collaborating with Jay from the brand’s inception. I played a key role in shaping and maintaining the brand identity, ensuring a cohesive and engaging presence across multiple platforms. My work includes: ✔ Brand Identity & Logo Design – Developed the brand’s logo, typography, and visual style guide. ✔ Illustrations & Mascot Design – Created custom illustrations and a unique brand mascot to enhance brand storytelling. ✔ Social Media & Marketing Materials – Designed engaging graphics, animations, and promotional content for digital platforms. ✔ Packaging & Print Collateral – Developed menus, flyers, signage, and in-store branding elements. ✔ Motion Graphics & Animations – Produced animated content for marketing and social media. ✔ Creative Direction & Brand Strategy – Ensured consistency across all branding and marketing channels. This is an ongoing project, and I am still expanding the brand’s

Josef’s Buffalo Wings – Art Director

13770625
Transforming a local sushi concept into a premium, appetite-driven brand experience. This project focuses on using high-fidelity visuals and strategic hierarchy to turn casual browsers into hungry customers. The Strategy (Appetite-Driven Design): My approach was to create a "Visual Feast" that begins before the customer even takes a bite. • Visual Hunger: High-impact imagery of signature dishes like the Nam Fried-Chicken and vibrant Sushi Platters immediately sparks craving. • Premium Aesthetics: A sophisticated dark slate background paired with gold foil accents and modern typography elevates the brand's perceived value, positioning it above standard competitors. • Strategic Hierarchy: The menu is architected for intuitive navigation, guiding the eye effortlessly from Starters to high-margin items like Maki Rolls and Nigiri. Clear visual distinction between headings, prices, and descriptions ensures a frictionless ordering experience.

ROLLS RICE Sushi | Asian Branding

Transforming a local sushi concept into a premium, appetite-driven brand experience. This project focuses on using high-fidelity visuals and strategic hierarchy to turn casual browsers into hungry customers. The Strategy (Appetite-Driven Design): My approach was to create a "Visual Feast" that begins before the customer even takes a bite. • Visual Hunger: High-impact imagery of signature dishes like the Nam Fried-Chicken and vibrant Sushi Platters immediately sparks craving. • Premium Aesthetics: A sophisticated dark slate background paired with gold foil accents and modern typography elevates the brand's perceived value, positioning it above standard competitors. • Strategic Hierarchy: The menu is architected for intuitive navigation, guiding the eye effortlessly from Starters to high-margin items like Maki Rolls and Nigiri. Clear visual distinction between headings, prices, and descriptions ensures a frictionless ordering experience.

ROLLS RICE Sushi | Asian Branding

Transforming a local sushi concept into a premium, appetite-driven brand experience. This project focuses on using high-fidelity visuals and strategic hierarchy to turn casual browsers into hungry customers. The Strategy (Appetite-Driven Design): My approach was to create a "Visual Feast" that begins before the customer even takes a bite. • Visual Hunger: High-impact imagery of signature dishes like the Nam Fried-Chicken and vibrant Sushi Platters immediately sparks craving. • Premium Aesthetics: A sophisticated dark slate background paired with gold foil accents and modern typography elevates the brand's perceived value, positioning it above standard competitors. • Strategic Hierarchy: The menu is architected for intuitive navigation, guiding the eye effortlessly from Starters to high-margin items like Maki Rolls and Nigiri. Clear visual distinction between headings, prices, and descriptions ensures a frictionless ordering experience.

ROLLS RICE Sushi | Asian Branding

Transforming a local sushi concept into a premium, appetite-driven brand experience. This project focuses on using high-fidelity visuals and strategic hierarchy to turn casual browsers into hungry customers. The Strategy (Appetite-Driven Design): My approach was to create a "Visual Feast" that begins before the customer even takes a bite. • Visual Hunger: High-impact imagery of signature dishes like the Nam Fried-Chicken and vibrant Sushi Platters immediately sparks craving. • Premium Aesthetics: A sophisticated dark slate background paired with gold foil accents and modern typography elevates the brand's perceived value, positioning it above standard competitors. • Strategic Hierarchy: The menu is architected for intuitive navigation, guiding the eye effortlessly from Starters to high-margin items like Maki Rolls and Nigiri. Clear visual distinction between headings, prices, and descriptions ensures a frictionless ordering experience.

ROLLS RICE Sushi | Asian Branding

Transforming a local sushi concept into a premium, appetite-driven brand experience. This project focuses on using high-fidelity visuals and strategic hierarchy to turn casual browsers into hungry customers. The Strategy (Appetite-Driven Design): My approach was to create a "Visual Feast" that begins before the customer even takes a bite. • Visual Hunger: High-impact imagery of signature dishes like the Nam Fried-Chicken and vibrant Sushi Platters immediately sparks craving. • Premium Aesthetics: A sophisticated dark slate background paired with gold foil accents and modern typography elevates the brand's perceived value, positioning it above standard competitors. • Strategic Hierarchy: The menu is architected for intuitive navigation, guiding the eye effortlessly from Starters to high-margin items like Maki Rolls and Nigiri. Clear visual distinction between headings, prices, and descriptions ensures a frictionless ordering experience.

ROLLS RICE Sushi | Asian Branding

13706565
The Groom's Game Plan" is a full digital guide redesign for The Tux Guys, a brand known for premium formal wear. Goal: Transform an old guide into a modern, minimalist, and user-centric resource, reflecting The Tux Guys' luxury identity. My Role: I led the visual transformation, focusing on Brand Identity, Simplicity, & UX. This included: Visual Overhaul: Switched from ivory to a crisp black, white, & grey aesthetic. Modern Typography: Used clean sans-serif fonts for top readability. Streamlined Layouts: Redesigned all pages (Welcome, Timeline, Styles, Checklist, FAQs) for clarity, optimal spacing, and clutter-free UX. Enhanced UX: Made the guide easy to navigate, scannable, and stress-free for grooms.

The Tux Guys: Groom's Digital Guide

The Groom's Game Plan" is a full digital guide redesign for The Tux Guys, a brand known for premium formal wear. Goal: Transform an old guide into a modern, minimalist, and user-centric resource, reflecting The Tux Guys' luxury identity. My Role: I led the visual transformation, focusing on Brand Identity, Simplicity, & UX. This included: Visual Overhaul: Switched from ivory to a crisp black, white, & grey aesthetic. Modern Typography: Used clean sans-serif fonts for top readability. Streamlined Layouts: Redesigned all pages (Welcome, Timeline, Styles, Checklist, FAQs) for clarity, optimal spacing, and clutter-free UX. Enhanced UX: Made the guide easy to navigate, scannable, and stress-free for grooms.

The Tux Guys: Groom's Digital Guide

The Groom's Game Plan" is a full digital guide redesign for The Tux Guys, a brand known for premium formal wear. Goal: Transform an old guide into a modern, minimalist, and user-centric resource, reflecting The Tux Guys' luxury identity. My Role: I led the visual transformation, focusing on Brand Identity, Simplicity, & UX. This included: Visual Overhaul: Switched from ivory to a crisp black, white, & grey aesthetic. Modern Typography: Used clean sans-serif fonts for top readability. Streamlined Layouts: Redesigned all pages (Welcome, Timeline, Styles, Checklist, FAQs) for clarity, optimal spacing, and clutter-free UX. Enhanced UX: Made the guide easy to navigate, scannable, and stress-free for grooms.

The Tux Guys: Groom's Digital Guide

The Groom's Game Plan" is a full digital guide redesign for The Tux Guys, a brand known for premium formal wear. Goal: Transform an old guide into a modern, minimalist, and user-centric resource, reflecting The Tux Guys' luxury identity. My Role: I led the visual transformation, focusing on Brand Identity, Simplicity, & UX. This included: Visual Overhaul: Switched from ivory to a crisp black, white, & grey aesthetic. Modern Typography: Used clean sans-serif fonts for top readability. Streamlined Layouts: Redesigned all pages (Welcome, Timeline, Styles, Checklist, FAQs) for clarity, optimal spacing, and clutter-free UX. Enhanced UX: Made the guide easy to navigate, scannable, and stress-free for grooms.

The Tux Guys: Groom's Digital Guide

13702434
The Digital Alchemist: Kolachi Dreams' is more than just a character design project; it's a deeply personal exploration of identity, creativity, and the fusion of heritage with a futuristic vision. Born from the vibrant energy and rich history of Karachi, Pakistan – fondly remembered as 'Kolachi' – this project aims to create a compelling digital persona that embodies my journey as a designer and storyteller." "My goal was to conceptualize a character that not only represents my skills but also serves as a bridge between the familiar cultural landscape of Pakistan and a boundless digital future. The 'Digital Alchemist' is an adventurer, a creator, and a visionary navigating a world where ancient traditions are reimagined through a hyper-modern lens."

HamzAsh: Personal Brand & Character

The Digital Alchemist: Kolachi Dreams' is more than just a character design project; it's a deeply personal exploration of identity, creativity, and the fusion of heritage with a futuristic vision. Born from the vibrant energy and rich history of Karachi, Pakistan – fondly remembered as 'Kolachi' – this project aims to create a compelling digital persona that embodies my journey as a designer and storyteller." "My goal was to conceptualize a character that not only represents my skills but also serves as a bridge between the familiar cultural landscape of Pakistan and a boundless digital future. The 'Digital Alchemist' is an adventurer, a creator, and a visionary navigating a world where ancient traditions are reimagined through a hyper-modern lens."

HamzAsh: Personal Brand & Character

The Digital Alchemist: Kolachi Dreams' is more than just a character design project; it's a deeply personal exploration of identity, creativity, and the fusion of heritage with a futuristic vision. Born from the vibrant energy and rich history of Karachi, Pakistan – fondly remembered as 'Kolachi' – this project aims to create a compelling digital persona that embodies my journey as a designer and storyteller." "My goal was to conceptualize a character that not only represents my skills but also serves as a bridge between the familiar cultural landscape of Pakistan and a boundless digital future. The 'Digital Alchemist' is an adventurer, a creator, and a visionary navigating a world where ancient traditions are reimagined through a hyper-modern lens."

HamzAsh: Personal Brand & Character

13639354
I created a complete brand identity system for GOTeach.ai, an AI-powered education platform. This project involved designing the logo, establishing a color palette, selecting typography, and developing a cohesive visual language for both digital and print applications. Additionally, I produced a comprehensive brand manual detailing the rules for logo usage, the required clear space, graphic elements, and stationery designs. This manual is intended to maintain visual consistency across all platforms.

GOTeach.ai — Brand Identity System

I created a complete brand identity system for GOTeach.ai, an AI-powered education platform. This project involved designing the logo, establishing a color palette, selecting typography, and developing a cohesive visual language for both digital and print applications. Additionally, I produced a comprehensive brand manual detailing the rules for logo usage, the required clear space, graphic elements, and stationery designs. This manual is intended to maintain visual consistency across all platforms.

GOTeach.ai — Brand Identity System

I created a complete brand identity system for GOTeach.ai, an AI-powered education platform. This project involved designing the logo, establishing a color palette, selecting typography, and developing a cohesive visual language for both digital and print applications. Additionally, I produced a comprehensive brand manual detailing the rules for logo usage, the required clear space, graphic elements, and stationery designs. This manual is intended to maintain visual consistency across all platforms.

GOTeach.ai — Brand Identity System

13776200
Client: WACA (Western Australian Cricket Association) Role: Art Director / Visual Systems Lead The Challenge: Converting a 70+ page static manual into a high-utility interactive tool for the ANZPCC 2024. The Strategy (The Hammer Principle): Beyond aesthetics, I engineered a scalable Design System to maintain brand flawless across digital UI and physical apparel. Key Deliverables: • Interactive Hub: One-tap navigation across 12+ strategic sections. • Data UI: High-contrast, optimized layouts for field schedules. • Unified Assets: Consistent identity from PDF UI to Apparel Tech-packs. • Editorial Heritage: Premium storytelling for iconic WACA venues. The Result: An app-like digital ecosystem that redefined operational efficiency for the tournament.

WACA ANZPCC — Interactive PDF Design

Client: WACA (Western Australian Cricket Association) Role: Art Director / Visual Systems Lead The Challenge: Converting a 70+ page static manual into a high-utility interactive tool for the ANZPCC 2024. The Strategy (The Hammer Principle): Beyond aesthetics, I engineered a scalable Design System to maintain brand flawless across digital UI and physical apparel. Key Deliverables: • Interactive Hub: One-tap navigation across 12+ strategic sections. • Data UI: High-contrast, optimized layouts for field schedules. • Unified Assets: Consistent identity from PDF UI to Apparel Tech-packs. • Editorial Heritage: Premium storytelling for iconic WACA venues. The Result: An app-like digital ecosystem that redefined operational efficiency for the tournament.

WACA ANZPCC — Interactive PDF Design

Client: WACA (Western Australian Cricket Association) Role: Art Director / Visual Systems Lead The Challenge: Converting a 70+ page static manual into a high-utility interactive tool for the ANZPCC 2024. The Strategy (The Hammer Principle): Beyond aesthetics, I engineered a scalable Design System to maintain brand flawless across digital UI and physical apparel. Key Deliverables: • Interactive Hub: One-tap navigation across 12+ strategic sections. • Data UI: High-contrast, optimized layouts for field schedules. • Unified Assets: Consistent identity from PDF UI to Apparel Tech-packs. • Editorial Heritage: Premium storytelling for iconic WACA venues. The Result: An app-like digital ecosystem that redefined operational efficiency for the tournament.

WACA ANZPCC — Interactive PDF Design

Client: WACA (Western Australian Cricket Association) Role: Art Director / Visual Systems Lead The Challenge: Converting a 70+ page static manual into a high-utility interactive tool for the ANZPCC 2024. The Strategy (The Hammer Principle): Beyond aesthetics, I engineered a scalable Design System to maintain brand flawless across digital UI and physical apparel. Key Deliverables: • Interactive Hub: One-tap navigation across 12+ strategic sections. • Data UI: High-contrast, optimized layouts for field schedules. • Unified Assets: Consistent identity from PDF UI to Apparel Tech-packs. • Editorial Heritage: Premium storytelling for iconic WACA venues. The Result: An app-like digital ecosystem that redefined operational efficiency for the tournament.

WACA ANZPCC — Interactive PDF Design

12071205
I have been working as the Art Director for Josef’s Buffalo Wings, collaborating with Jay from the brand’s inception. I played a key role in shaping and maintaining the brand identity, ensuring a cohesive and engaging presence across multiple platforms. My work includes: ✔ Brand Identity & Logo Design – Developed the brand’s logo, typography, and visual style guide. ✔ Illustrations & Mascot Design – Created custom illustrations and a unique brand mascot to enhance brand storytelling. ✔ Social Media & Marketing Materials – Designed engaging graphics, animations, and promotional content for digital platforms. ✔ Packaging & Print Collateral – Developed menus, flyers, signage, and in-store branding elements. ✔ Motion Graphics & Animations – Produced animated content for marketing and social media. ✔ Creative Direction & Brand Strategy – Ensured consistency across all branding and marketing channels. This is an ongoing project, and I am still expanding the brand’s

Josef’s Buffalo Wings – Art Director

I have been working as the Art Director for Josef’s Buffalo Wings, collaborating with Jay from the brand’s inception. I played a key role in shaping and maintaining the brand identity, ensuring a cohesive and engaging presence across multiple platforms. My work includes: ✔ Brand Identity & Logo Design – Developed the brand’s logo, typography, and visual style guide. ✔ Illustrations & Mascot Design – Created custom illustrations and a unique brand mascot to enhance brand storytelling. ✔ Social Media & Marketing Materials – Designed engaging graphics, animations, and promotional content for digital platforms. ✔ Packaging & Print Collateral – Developed menus, flyers, signage, and in-store branding elements. ✔ Motion Graphics & Animations – Produced animated content for marketing and social media. ✔ Creative Direction & Brand Strategy – Ensured consistency across all branding and marketing channels. This is an ongoing project, and I am still expanding the brand’s

Josef’s Buffalo Wings – Art Director

I have been working as the Art Director for Josef’s Buffalo Wings, collaborating with Jay from the brand’s inception. I played a key role in shaping and maintaining the brand identity, ensuring a cohesive and engaging presence across multiple platforms. My work includes: ✔ Brand Identity & Logo Design – Developed the brand’s logo, typography, and visual style guide. ✔ Illustrations & Mascot Design – Created custom illustrations and a unique brand mascot to enhance brand storytelling. ✔ Social Media & Marketing Materials – Designed engaging graphics, animations, and promotional content for digital platforms. ✔ Packaging & Print Collateral – Developed menus, flyers, signage, and in-store branding elements. ✔ Motion Graphics & Animations – Produced animated content for marketing and social media. ✔ Creative Direction & Brand Strategy – Ensured consistency across all branding and marketing channels. This is an ongoing project, and I am still expanding the brand’s

Josef’s Buffalo Wings – Art Director

I have been working as the Art Director for Josef’s Buffalo Wings, collaborating with Jay from the brand’s inception. I played a key role in shaping and maintaining the brand identity, ensuring a cohesive and engaging presence across multiple platforms. My work includes: ✔ Brand Identity & Logo Design – Developed the brand’s logo, typography, and visual style guide. ✔ Illustrations & Mascot Design – Created custom illustrations and a unique brand mascot to enhance brand storytelling. ✔ Social Media & Marketing Materials – Designed engaging graphics, animations, and promotional content for digital platforms. ✔ Packaging & Print Collateral – Developed menus, flyers, signage, and in-store branding elements. ✔ Motion Graphics & Animations – Produced animated content for marketing and social media. ✔ Creative Direction & Brand Strategy – Ensured consistency across all branding and marketing channels. This is an ongoing project, and I am still expanding the brand’s

Josef’s Buffalo Wings – Art Director

I have been working as the Art Director for Josef’s Buffalo Wings, collaborating with Jay from the brand’s inception. I played a key role in shaping and maintaining the brand identity, ensuring a cohesive and engaging presence across multiple platforms. My work includes: ✔ Brand Identity & Logo Design – Developed the brand’s logo, typography, and visual style guide. ✔ Illustrations & Mascot Design – Created custom illustrations and a unique brand mascot to enhance brand storytelling. ✔ Social Media & Marketing Materials – Designed engaging graphics, animations, and promotional content for digital platforms. ✔ Packaging & Print Collateral – Developed menus, flyers, signage, and in-store branding elements. ✔ Motion Graphics & Animations – Produced animated content for marketing and social media. ✔ Creative Direction & Brand Strategy – Ensured consistency across all branding and marketing channels. This is an ongoing project, and I am still expanding the brand’s

Josef’s Buffalo Wings – Art Director

I have been working as the Art Director for Josef’s Buffalo Wings, collaborating with Jay from the brand’s inception. I played a key role in shaping and maintaining the brand identity, ensuring a cohesive and engaging presence across multiple platforms. My work includes: ✔ Brand Identity & Logo Design – Developed the brand’s logo, typography, and visual style guide. ✔ Illustrations & Mascot Design – Created custom illustrations and a unique brand mascot to enhance brand storytelling. ✔ Social Media & Marketing Materials – Designed engaging graphics, animations, and promotional content for digital platforms. ✔ Packaging & Print Collateral – Developed menus, flyers, signage, and in-store branding elements. ✔ Motion Graphics & Animations – Produced animated content for marketing and social media. ✔ Creative Direction & Brand Strategy – Ensured consistency across all branding and marketing channels. This is an ongoing project, and I am still expanding the brand’s

Josef’s Buffalo Wings – Art Director

I have been working as the Art Director for Josef’s Buffalo Wings, collaborating with Jay from the brand’s inception. I played a key role in shaping and maintaining the brand identity, ensuring a cohesive and engaging presence across multiple platforms. My work includes: ✔ Brand Identity & Logo Design – Developed the brand’s logo, typography, and visual style guide. ✔ Illustrations & Mascot Design – Created custom illustrations and a unique brand mascot to enhance brand storytelling. ✔ Social Media & Marketing Materials – Designed engaging graphics, animations, and promotional content for digital platforms. ✔ Packaging & Print Collateral – Developed menus, flyers, signage, and in-store branding elements. ✔ Motion Graphics & Animations – Produced animated content for marketing and social media. ✔ Creative Direction & Brand Strategy – Ensured consistency across all branding and marketing channels. This is an ongoing project, and I am still expanding the brand’s

Josef’s Buffalo Wings – Art Director

I have been working as the Art Director for Josef’s Buffalo Wings, collaborating with Jay from the brand’s inception. I played a key role in shaping and maintaining the brand identity, ensuring a cohesive and engaging presence across multiple platforms. My work includes: ✔ Brand Identity & Logo Design – Developed the brand’s logo, typography, and visual style guide. ✔ Illustrations & Mascot Design – Created custom illustrations and a unique brand mascot to enhance brand storytelling. ✔ Social Media & Marketing Materials – Designed engaging graphics, animations, and promotional content for digital platforms. ✔ Packaging & Print Collateral – Developed menus, flyers, signage, and in-store branding elements. ✔ Motion Graphics & Animations – Produced animated content for marketing and social media. ✔ Creative Direction & Brand Strategy – Ensured consistency across all branding and marketing channels. This is an ongoing project, and I am still expanding the brand’s

Josef’s Buffalo Wings – Art Director

I have been working as the Art Director for Josef’s Buffalo Wings, collaborating with Jay from the brand’s inception. I played a key role in shaping and maintaining the brand identity, ensuring a cohesive and engaging presence across multiple platforms. My work includes: ✔ Brand Identity & Logo Design – Developed the brand’s logo, typography, and visual style guide. ✔ Illustrations & Mascot Design – Created custom illustrations and a unique brand mascot to enhance brand storytelling. ✔ Social Media & Marketing Materials – Designed engaging graphics, animations, and promotional content for digital platforms. ✔ Packaging & Print Collateral – Developed menus, flyers, signage, and in-store branding elements. ✔ Motion Graphics & Animations – Produced animated content for marketing and social media. ✔ Creative Direction & Brand Strategy – Ensured consistency across all branding and marketing channels. This is an ongoing project, and I am still expanding the brand’s

Josef’s Buffalo Wings – Art Director

I have been working as the Art Director for Josef’s Buffalo Wings, collaborating with Jay from the brand’s inception. I played a key role in shaping and maintaining the brand identity, ensuring a cohesive and engaging presence across multiple platforms. My work includes: ✔ Brand Identity & Logo Design – Developed the brand’s logo, typography, and visual style guide. ✔ Illustrations & Mascot Design – Created custom illustrations and a unique brand mascot to enhance brand storytelling. ✔ Social Media & Marketing Materials – Designed engaging graphics, animations, and promotional content for digital platforms. ✔ Packaging & Print Collateral – Developed menus, flyers, signage, and in-store branding elements. ✔ Motion Graphics & Animations – Produced animated content for marketing and social media. ✔ Creative Direction & Brand Strategy – Ensured consistency across all branding and marketing channels. This is an ongoing project, and I am still expanding the brand’s

Josef’s Buffalo Wings – Art Director

13770625
Transforming a local sushi concept into a premium, appetite-driven brand experience. This project focuses on using high-fidelity visuals and strategic hierarchy to turn casual browsers into hungry customers. The Strategy (Appetite-Driven Design): My approach was to create a "Visual Feast" that begins before the customer even takes a bite. • Visual Hunger: High-impact imagery of signature dishes like the Nam Fried-Chicken and vibrant Sushi Platters immediately sparks craving. • Premium Aesthetics: A sophisticated dark slate background paired with gold foil accents and modern typography elevates the brand's perceived value, positioning it above standard competitors. • Strategic Hierarchy: The menu is architected for intuitive navigation, guiding the eye effortlessly from Starters to high-margin items like Maki Rolls and Nigiri. Clear visual distinction between headings, prices, and descriptions ensures a frictionless ordering experience.

ROLLS RICE Sushi | Asian Branding

Transforming a local sushi concept into a premium, appetite-driven brand experience. This project focuses on using high-fidelity visuals and strategic hierarchy to turn casual browsers into hungry customers. The Strategy (Appetite-Driven Design): My approach was to create a "Visual Feast" that begins before the customer even takes a bite. • Visual Hunger: High-impact imagery of signature dishes like the Nam Fried-Chicken and vibrant Sushi Platters immediately sparks craving. • Premium Aesthetics: A sophisticated dark slate background paired with gold foil accents and modern typography elevates the brand's perceived value, positioning it above standard competitors. • Strategic Hierarchy: The menu is architected for intuitive navigation, guiding the eye effortlessly from Starters to high-margin items like Maki Rolls and Nigiri. Clear visual distinction between headings, prices, and descriptions ensures a frictionless ordering experience.

ROLLS RICE Sushi | Asian Branding

Transforming a local sushi concept into a premium, appetite-driven brand experience. This project focuses on using high-fidelity visuals and strategic hierarchy to turn casual browsers into hungry customers. The Strategy (Appetite-Driven Design): My approach was to create a "Visual Feast" that begins before the customer even takes a bite. • Visual Hunger: High-impact imagery of signature dishes like the Nam Fried-Chicken and vibrant Sushi Platters immediately sparks craving. • Premium Aesthetics: A sophisticated dark slate background paired with gold foil accents and modern typography elevates the brand's perceived value, positioning it above standard competitors. • Strategic Hierarchy: The menu is architected for intuitive navigation, guiding the eye effortlessly from Starters to high-margin items like Maki Rolls and Nigiri. Clear visual distinction between headings, prices, and descriptions ensures a frictionless ordering experience.

ROLLS RICE Sushi | Asian Branding

Transforming a local sushi concept into a premium, appetite-driven brand experience. This project focuses on using high-fidelity visuals and strategic hierarchy to turn casual browsers into hungry customers. The Strategy (Appetite-Driven Design): My approach was to create a "Visual Feast" that begins before the customer even takes a bite. • Visual Hunger: High-impact imagery of signature dishes like the Nam Fried-Chicken and vibrant Sushi Platters immediately sparks craving. • Premium Aesthetics: A sophisticated dark slate background paired with gold foil accents and modern typography elevates the brand's perceived value, positioning it above standard competitors. • Strategic Hierarchy: The menu is architected for intuitive navigation, guiding the eye effortlessly from Starters to high-margin items like Maki Rolls and Nigiri. Clear visual distinction between headings, prices, and descriptions ensures a frictionless ordering experience.

ROLLS RICE Sushi | Asian Branding

Transforming a local sushi concept into a premium, appetite-driven brand experience. This project focuses on using high-fidelity visuals and strategic hierarchy to turn casual browsers into hungry customers. The Strategy (Appetite-Driven Design): My approach was to create a "Visual Feast" that begins before the customer even takes a bite. • Visual Hunger: High-impact imagery of signature dishes like the Nam Fried-Chicken and vibrant Sushi Platters immediately sparks craving. • Premium Aesthetics: A sophisticated dark slate background paired with gold foil accents and modern typography elevates the brand's perceived value, positioning it above standard competitors. • Strategic Hierarchy: The menu is architected for intuitive navigation, guiding the eye effortlessly from Starters to high-margin items like Maki Rolls and Nigiri. Clear visual distinction between headings, prices, and descriptions ensures a frictionless ordering experience.

ROLLS RICE Sushi | Asian Branding

13706565
The Groom's Game Plan" is a full digital guide redesign for The Tux Guys, a brand known for premium formal wear. Goal: Transform an old guide into a modern, minimalist, and user-centric resource, reflecting The Tux Guys' luxury identity. My Role: I led the visual transformation, focusing on Brand Identity, Simplicity, & UX. This included: Visual Overhaul: Switched from ivory to a crisp black, white, & grey aesthetic. Modern Typography: Used clean sans-serif fonts for top readability. Streamlined Layouts: Redesigned all pages (Welcome, Timeline, Styles, Checklist, FAQs) for clarity, optimal spacing, and clutter-free UX. Enhanced UX: Made the guide easy to navigate, scannable, and stress-free for grooms.

The Tux Guys: Groom's Digital Guide

The Groom's Game Plan" is a full digital guide redesign for The Tux Guys, a brand known for premium formal wear. Goal: Transform an old guide into a modern, minimalist, and user-centric resource, reflecting The Tux Guys' luxury identity. My Role: I led the visual transformation, focusing on Brand Identity, Simplicity, & UX. This included: Visual Overhaul: Switched from ivory to a crisp black, white, & grey aesthetic. Modern Typography: Used clean sans-serif fonts for top readability. Streamlined Layouts: Redesigned all pages (Welcome, Timeline, Styles, Checklist, FAQs) for clarity, optimal spacing, and clutter-free UX. Enhanced UX: Made the guide easy to navigate, scannable, and stress-free for grooms.

The Tux Guys: Groom's Digital Guide

The Groom's Game Plan" is a full digital guide redesign for The Tux Guys, a brand known for premium formal wear. Goal: Transform an old guide into a modern, minimalist, and user-centric resource, reflecting The Tux Guys' luxury identity. My Role: I led the visual transformation, focusing on Brand Identity, Simplicity, & UX. This included: Visual Overhaul: Switched from ivory to a crisp black, white, & grey aesthetic. Modern Typography: Used clean sans-serif fonts for top readability. Streamlined Layouts: Redesigned all pages (Welcome, Timeline, Styles, Checklist, FAQs) for clarity, optimal spacing, and clutter-free UX. Enhanced UX: Made the guide easy to navigate, scannable, and stress-free for grooms.

The Tux Guys: Groom's Digital Guide

The Groom's Game Plan" is a full digital guide redesign for The Tux Guys, a brand known for premium formal wear. Goal: Transform an old guide into a modern, minimalist, and user-centric resource, reflecting The Tux Guys' luxury identity. My Role: I led the visual transformation, focusing on Brand Identity, Simplicity, & UX. This included: Visual Overhaul: Switched from ivory to a crisp black, white, & grey aesthetic. Modern Typography: Used clean sans-serif fonts for top readability. Streamlined Layouts: Redesigned all pages (Welcome, Timeline, Styles, Checklist, FAQs) for clarity, optimal spacing, and clutter-free UX. Enhanced UX: Made the guide easy to navigate, scannable, and stress-free for grooms.

The Tux Guys: Groom's Digital Guide

13702434
The Digital Alchemist: Kolachi Dreams' is more than just a character design project; it's a deeply personal exploration of identity, creativity, and the fusion of heritage with a futuristic vision. Born from the vibrant energy and rich history of Karachi, Pakistan – fondly remembered as 'Kolachi' – this project aims to create a compelling digital persona that embodies my journey as a designer and storyteller." "My goal was to conceptualize a character that not only represents my skills but also serves as a bridge between the familiar cultural landscape of Pakistan and a boundless digital future. The 'Digital Alchemist' is an adventurer, a creator, and a visionary navigating a world where ancient traditions are reimagined through a hyper-modern lens."

HamzAsh: Personal Brand & Character

The Digital Alchemist: Kolachi Dreams' is more than just a character design project; it's a deeply personal exploration of identity, creativity, and the fusion of heritage with a futuristic vision. Born from the vibrant energy and rich history of Karachi, Pakistan – fondly remembered as 'Kolachi' – this project aims to create a compelling digital persona that embodies my journey as a designer and storyteller." "My goal was to conceptualize a character that not only represents my skills but also serves as a bridge between the familiar cultural landscape of Pakistan and a boundless digital future. The 'Digital Alchemist' is an adventurer, a creator, and a visionary navigating a world where ancient traditions are reimagined through a hyper-modern lens."

HamzAsh: Personal Brand & Character

The Digital Alchemist: Kolachi Dreams' is more than just a character design project; it's a deeply personal exploration of identity, creativity, and the fusion of heritage with a futuristic vision. Born from the vibrant energy and rich history of Karachi, Pakistan – fondly remembered as 'Kolachi' – this project aims to create a compelling digital persona that embodies my journey as a designer and storyteller." "My goal was to conceptualize a character that not only represents my skills but also serves as a bridge between the familiar cultural landscape of Pakistan and a boundless digital future. The 'Digital Alchemist' is an adventurer, a creator, and a visionary navigating a world where ancient traditions are reimagined through a hyper-modern lens."

HamzAsh: Personal Brand & Character

13639354
I created a complete brand identity system for GOTeach.ai, an AI-powered education platform. This project involved designing the logo, establishing a color palette, selecting typography, and developing a cohesive visual language for both digital and print applications. Additionally, I produced a comprehensive brand manual detailing the rules for logo usage, the required clear space, graphic elements, and stationery designs. This manual is intended to maintain visual consistency across all platforms.

GOTeach.ai — Brand Identity System

I created a complete brand identity system for GOTeach.ai, an AI-powered education platform. This project involved designing the logo, establishing a color palette, selecting typography, and developing a cohesive visual language for both digital and print applications. Additionally, I produced a comprehensive brand manual detailing the rules for logo usage, the required clear space, graphic elements, and stationery designs. This manual is intended to maintain visual consistency across all platforms.

GOTeach.ai — Brand Identity System

I created a complete brand identity system for GOTeach.ai, an AI-powered education platform. This project involved designing the logo, establishing a color palette, selecting typography, and developing a cohesive visual language for both digital and print applications. Additionally, I produced a comprehensive brand manual detailing the rules for logo usage, the required clear space, graphic elements, and stationery designs. This manual is intended to maintain visual consistency across all platforms.

GOTeach.ai — Brand Identity System

4.8 · 103 Rezensionen
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28-Page Booklet Design • $50 USD

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UI/UX Designer Needed for Ongoing Projects (Starting with CPDashAI)** • $299 USD

Working with Hamza was a great experience. His design skills are beyond comparison. Will definitely work with him in the future

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Art Director

Dez., 2023 - Aktuell

•

2 Jahre, 2 Monate

JOSEF'S BUFFALO WINGS

Dez., 2023 - Aktuell

•

2 Jahre, 2 Monate

- Conceptualize and create promotional materials, maintaining brand integrity for Josef's Hamburg's premier Buffalo Wings. - Enhance customer engagement with visually captivating designs. - Collaborate with the team to ensure consistent branding across all platforms.

Dez., 2023 - Aktuell

•

2 Jahre, 2 Monate

Creative Director | Founder

Sept., 2022 - Aktuell

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3 Jahre, 5 Monate

The Visualist

Sept., 2022 - Aktuell

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3 Jahre, 5 Monate

After reaching a great milestone on freelacner.com on other Online Platforms, I Summoned the Best of the Best and create a team with and start a company to expand ourselves.

Sept., 2022 - Aktuell

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3 Jahre, 5 Monate

Game Designer & Developer | Web Graphics Designer

Okt., 2023 - Apr., 2024

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5 Monate, 30 Tage

Uplift K12

Okt., 2023 - Apr., 2024

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5 Monate, 30 Tage

- Designed math game assets for K-4 students, aligning with educational goals. - Shaped the visual identity of the online homeschooling platform, collaborating with the team to enhance user experience. - Gained insights into design's role in education and engagement.

Okt., 2023 - Apr., 2024

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5 Monate, 30 Tage

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Shaheed Zulfikar Ali Bhutto Institute of Science and Technology

2019 - 2022

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3 Jahre

B.A. Mass Communication/Media Studies

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Pakistan

2019 - 2022

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3 Jahre

HSC

2014 - 2016

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2 Jahre

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Pakistan

2014 - 2016

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2 Jahre

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