Dror Z.

Dror is a talented savvy marketing professional whose experience in digital marketing, web analytics and conversion optimization helped companies increase lead generation, sales revenue, net income and ROI. In one particular case, Dror used a variety of digital marketing campaigns to improve results by 225% YOY while reducing cost per lead by 75% YOY. Dror has implemented and managed multiple digital marketing campaigns collaborating with internal team members as well as outside agencies to create engaging content such as white papers, infographics, blog articles, solution sheets, press releases and media alerts. Furthermore, Dror made sure that the messaging within digital marketing campaign were consistent in terms of style, quality and messaging. One to never stand still, Dror utilized web analytics data, Excel Pivot Tables, MySQL and statistical analysis / modelling to analyze marketing campaign performance as well as determine probable outcomes for ‘what if’ scenarios.