The study revolves around the social media platform and its impact on customers, other stakeholders and the society. Interestingly, the social media platforms have changed the behavior of people in the society. This study also demonstrates both positive and negative impacts of these platforms along with some valuable reasons. The impact on people and role of special media in self development is the main theme of the study. Different human behavior theories and concepts are applied in this study is well to understand the impact and the responses of the society. The format of MLA with 604 words count
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