Brand Refresh and Brand Identity

  • Status: Closed
  • Preis: $8880
  • Einträge eingereicht: 1
  • Gewinner: multishacks

Kurzbeschreibung des Wettbewerbs

JOB 1 - BRAND DESIGN
1.1 - MASTER LOGO REFRESH Scope of Work:
- Refine current English “Habitual” (see attached) logo and tagline “Growth through Habit”:
- Typography
- Colours
- Size and scalability
- Correct and Incorrect usage * (to be part of the Brand Guideline)
- logo to work as stand alone on square or circle icon

To ensure consistent look & feel throughout all Habitual communications Guideline (English version):

I. Introduction
- Habitual Missions Statement

II. The Brand
- Brand Positioning
- Target Segment (Master + 2 Sub-Brands)
- Brand Equity Pyramid

III. Logo x 3 (Master brand + 2 Sub-brands)
- Master logo
- Description of Sub-brand logos
- Tagline
- Logo permissions (guidance and limitations based on Job 1.1 and 1.2)
- Clear space
- Minimum size

JOB 2 - BRAND IDENTITY GUIDELINE

IV. Corporate Colors (Master brand + 2 Sub-brands)
- Primary colors
- Secondary colors
- Color palette

V. Corporate Typefaces (Applicable to all 3 brands)
- English Font type
- For headline, sub-headline, body copy. Primary and secondary font types - Typefaces licensing fee to be responsible by client (if any)

VI. Correct and incorrect logo applications
- Examples of correct use & incorrect use

VII. Photography Styles
- Examples of correct photography styles
- Examples of incorrect photography styles

Empfohlene Fähigkeiten

Feedback vom Arbeitgeber

“I am already looking to keep Dicky on for regular work - professional, hard working and very diligent. Thank you.”

Profilbild chrisgarvey1, Hong Kong.

Top-Einträge für diesen Wettbewerb

Mehr Einträge sehen

Öffentliche Anschlagtafel

  • rislambigc88
    rislambigc88
    • 4 Jahre zuvor

    #extended

    • 4 Jahre zuvor
  • Varulv
    Varulv
    • 4 Jahre zuvor

    Hello Mr. Chris, please check entry #863 Thank you.

    • 4 Jahre zuvor
  • Sarower914
    Sarower914
    • 4 Jahre zuvor

    Please check my Entry #868

    • 4 Jahre zuvor
  • mdshahinbabu
    mdshahinbabu
    • 4 Jahre zuvor

    Please increase your contest time....................

    • 4 Jahre zuvor
  • Varulv
    Varulv
    • 4 Jahre zuvor

    Hello Mr. Chris, please check entry #863 Thank you.

    • 4 Jahre zuvor
  • chrisgarvey1
    Wettbewerbs-Inhaber
    • 4 Jahre zuvor

    Hey all. Thanks for all your input. Right now there are potentially 3 pitches I would consider. They are being considered as they have shown pitch pack experience, have asked good questions and created good looking work. If you have specific questions about the pitch I am happy to talk to you. I won’t respond to ‘what do you want me to change’. Thanks once again for your time and designs.

    • 4 Jahre zuvor
    1. iah5a2bc036243b8
      iah5a2bc036243b8
      • 4 Jahre zuvor

      Do you have any plans to run this contest for more time, Chris?

      • 4 Jahre zuvor
    2. chrisgarvey1
      Wettbewerbs-Inhaber
      • 4 Jahre zuvor

      I don’t but if I feel I am not comfortable with any of the offers I may re run a new contest with a more limited scope.

      • 4 Jahre zuvor
  • chrisgarvey1
    Wettbewerbs-Inhaber
    • 4 Jahre zuvor

    That is the last public post, I do encourage you to read the posts below and the brief in detail.
    Thanks
    Chris

    • 4 Jahre zuvor
  • wakilahmedpallab
    wakilahmedpallab
    • 4 Jahre zuvor

    #804

    • 4 Jahre zuvor
  • goldenrose3264
    goldenrose3264
    • 4 Jahre zuvor

    Hello CH, Please check my entries and let Inbox have any comments??

    • 4 Jahre zuvor
  • Raju1357
    Raju1357
    • 4 Jahre zuvor

    I am sorry to say that your instructions are very much confusing. If you are looking for someone who has worked with brand packaging before i can show you some of my previous projects.

    • 4 Jahre zuvor
    1. Raju1357
      Raju1357
      • 4 Jahre zuvor

      https://www.instagram.com/dev.graphicsuniverse/

      This my instagram page: I hope you will find what you are looking for.

      www.graphicsuniverse.com

      This is our official website

      • 4 Jahre zuvor
    2. chrisgarvey1
      Wettbewerbs-Inhaber
      • 4 Jahre zuvor

      Thanks for the link. Appreciate your comments.
      Sorry if the request is confusing, i am asking for a lot! If it does not make sense I am happy to clarify specific areas of it.

      • 4 Jahre zuvor
  • chrisgarvey1
    Wettbewerbs-Inhaber
    • 4 Jahre zuvor

    To be considered you must
    1. Show me previous brand pack you have created
    2. Show me in design you have ideas for brand pack.

    I will automatically reject those who do not know what a brand pack is or if I have to explain what a brand pack is.

    Thanks for the entries all

    • 4 Jahre zuvor
    1. shahalom12250
      shahalom12250
      • 4 Jahre zuvor

      If you help me a little.

      • 4 Jahre zuvor
    2. chrisgarvey1
      Wettbewerbs-Inhaber
      • 4 Jahre zuvor

      It’s more than just logos. As there are several parts to the project I am not looking at anyone who just submits a logo.
      Please be clear on the project and show me examples of parts of the project description

      • 4 Jahre zuvor
  • kingberr
    kingberr
    • 4 Jahre zuvor

    What do you mean by sub-brands ? what are the other logos that we have to create

    • 4 Jahre zuvor
    1. chrisgarvey1
      Wettbewerbs-Inhaber
      • 4 Jahre zuvor

      It’s more than just logos.
      Please read the contest description.
      There is several parts to this job and I am not even looking at proposals that’s simply share one logo.

      • 4 Jahre zuvor
  • idesigndesires
    idesigndesires
    • 4 Jahre zuvor

    Hi,
    When you say brand pack, do you mean you want a brand design template?

    • 4 Jahre zuvor
    1. chrisgarvey1
      Wettbewerbs-Inhaber
      • 4 Jahre zuvor

      All details of what I want are in the contest description. Am happy to clarify parts of this but I feel the description is quite comprehensive.

      • 4 Jahre zuvor
  • creativedurjoy
    creativedurjoy
    • 4 Jahre zuvor

    you don't know what you need that is the problem

    • 4 Jahre zuvor
    1. chrisgarvey1
      Wettbewerbs-Inhaber
      • 4 Jahre zuvor

      Thanks for your input

      • 4 Jahre zuvor
  • gagamba
    gagamba
    • 4 Jahre zuvor

    working on it

    • 4 Jahre zuvor
    1. chrisgarvey1
      Wettbewerbs-Inhaber
      • 4 Jahre zuvor

      ??

      • 4 Jahre zuvor
    2. chrisgarvey1
      Wettbewerbs-Inhaber
      • 4 Jahre zuvor

      That was meant to be a thumbs up. Thank you

      • 4 Jahre zuvor
  • henrik2390
    henrik2390
    • 4 Jahre zuvor

    #709 Hi CH please check this

    • 4 Jahre zuvor
  • MariaDesigne
    MariaDesigne
    • 4 Jahre zuvor

    Please check #700 thanks

    • 4 Jahre zuvor
  • mdshahinbabu
    mdshahinbabu
    • 4 Jahre zuvor

    I am working...................

    • 4 Jahre zuvor
  • chrisgarvey1
    Wettbewerbs-Inhaber
    • 4 Jahre zuvor

    It’s night time here so I’m switching off.

    I will only award the project if I can see previous brand pack work (made by yourself ?) or a sample of ideas.

    Not expecting a finished project.

    • 4 Jahre zuvor
  • chrisgarvey1
    Wettbewerbs-Inhaber
    • 4 Jahre zuvor

    I need to see entries acknowledge more than just the logo design part of the pitch. Please share some thoughts on fonts, texts, colours based on pitch.

    • 4 Jahre zuvor
    1. iah5a2bc036243b8
      iah5a2bc036243b8
      • 4 Jahre zuvor

      And if possible extend the contest time a bit.

      • 4 Jahre zuvor
    2. chrisgarvey1
      Wettbewerbs-Inhaber
      • 4 Jahre zuvor

      Imran - i am willing to award on partial work, i need to understand if creators have experience and understand what i need rather than a perfect logo from the off.

      • 4 Jahre zuvor
  • chrisgarvey1
    Wettbewerbs-Inhaber
    • 4 Jahre zuvor

    Hi all, I’m not expecting complete work to win the contest but I do need to see you understand the brief - either can share previous Brand packs you have created or can share a sample of what you have in mind.

    Logo only is not enough to win the contest.

    • 4 Jahre zuvor
  • j4alm
    j4alm
    • 4 Jahre zuvor

    another question:
    do you want us to stick to the company's mission statement/goals when making the branding book? Also we don't have to stick to the sailing analogy when designing, right?

    • 4 Jahre zuvor
    1. chrisgarvey1
      Wettbewerbs-Inhaber
      • 4 Jahre zuvor

      I’m open for suggestions.
      I would like the logo to represent our goals of self improvement and social connection.
      No need to stick to the sailing analogy.. again open for creative suggestion for sub brands

      • 4 Jahre zuvor
    2. chrisgarvey1
      Wettbewerbs-Inhaber
      • 4 Jahre zuvor

      Do you have precious examples of branding books you have created?

      • 4 Jahre zuvor
  • Sarower914
    Sarower914
    • 4 Jahre zuvor

    please check my Entry #549

    • 4 Jahre zuvor
  • gopiranath
    gopiranath
    • 4 Jahre zuvor

    please check #528

    • 4 Jahre zuvor
  • chrisgarvey1
    Wettbewerbs-Inhaber
    • 4 Jahre zuvor

    Notes
    - do not use blue (it is a cold colour)
    - please have read pdf to get an idea of who we are
    - am liking deigns which show connection to development, improvement, growth, support
    - the H that looks like two people holding hands was very creative.

    Please do show more than just the logo, I need a designer who Understands the complete package.

    Any logo only designs I will simply reject

    • 4 Jahre zuvor
  • j4alm
    j4alm
    • 4 Jahre zuvor

    hi there just got a question:
    to be clear, you want a logo, a brand book (similar to the pdf with explanations of brand strategy) plus some website mockups? Let me know if I am correct.
    Cheers

    • 4 Jahre zuvor
    1. chrisgarvey1
      Wettbewerbs-Inhaber
      • 4 Jahre zuvor

      Almost correct - the PDF is background information to help designers understand who we are and what we do and who we do it for.

      The brand book has no example but would cover the list in the original pitch.

      No need for website mock ups

      Most important is updated logo with user guidelines for different formats and brand book.

      • 4 Jahre zuvor
  • saidurrahmanniku
    saidurrahmanniku
    • 4 Jahre zuvor

    please check #251

    • 4 Jahre zuvor
  • gagamba
    gagamba
    • 4 Jahre zuvor

    #guaranteed

    • 4 Jahre zuvor
  • shakil71222
    shakil71222
    • 4 Jahre zuvor

    Hello sir, please check #392

    • 4 Jahre zuvor
  • mdmafug410
    mdmafug410
    • 4 Jahre zuvor

    CHECK #381

    • 4 Jahre zuvor
  • mdmafug410
    mdmafug410
    • 4 Jahre zuvor

    CHECK #380

    • 4 Jahre zuvor
  • ShawonDesigns
    ShawonDesigns
    • 4 Jahre zuvor

    Sir please #guaranteed this contest.

    • 4 Jahre zuvor
  • chrisgarvey1
    Wettbewerbs-Inhaber
    • 4 Jahre zuvor

    Please read attachment

    • 4 Jahre zuvor
  • aleemjara
    aleemjara
    • 4 Jahre zuvor

    Please Check#301

    • 4 Jahre zuvor

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