Digital Marketing Specialist (SEO)

IBus Media is looking for a talented individual who will be able to develop and drive the Search Engine Optimization (SEO) within the organisation and partner with internal and external teams to achieve results. Provide SEO expertise  to relevant teams and cultivate best practice processes. Duties and responsibilities include but are not limited to the following:<br /><br /><br />Essential Requirements:<br /><br />Develops SEO strategies and oversees the day-to-day functioning of SEO across digital initiatives.<br />Creates new on-site content and provides SEO best practice training to copywriters, content teams and development teams.<br />Partners cross-functionally with Content and Social teams to devise methods to distribute, share and syndicate relevant content.<br />Pro-actively researches SEO issues, audits sites and formulates solutions on an on-going basis to offer recommendations for improving performance.<br />Develops initial and ongoing reporting for organic search performance including weekly, monthly and quarterly performance reports and dashboards.<br />Conducts keyword research to define target keywords; identifies growth areas in site structure, keyword selection, content development and on-page optimization.<br />Partners cross-functionally with Marketing and IT to ensure the use of SEO best practices for new and on-going projects/development.<br />Provides SEO expertise/training for keyword research, reporting, on-page optimization, social media, local search, image and video optimization, digital asset optimization and mobile search to relevant digital marketing teams.<br />Maintains awareness of the latest SEO developments and search engine trends to ensure top website ranking and identify new opportunities.<br /><br />Desirable Requirements:<br /><br />Bachelor's degree in Marketing, Communications or related field required.<br />Minimum of two years of experience in an SEO role required.<br />Experience with link-building initiatives required.<br />Experience with CMS platforms preferred.<br />Demonstrable detailed understanding of SEO principles and guidelines required.<br />Demonstrable ability to create engaging and persuasive articles and copy (writing samples required).<br />Proficiency with web analytics tools (e.g., Adobe Site Catalyst, Webmaster Tools) required.<br />Skill in analysis of data and concepts related to SEO processes required.<br />Knowledge of social media preferred. Knowledge of HTML and CSS preferred.<br />Skill with computers and proficiency in Microsoft Windows, Word and Excel required. 

Geschäftsführung Internet-Marketing Kundenkontakte Öffentlichkeitsarbeit SEO

Projekt-ID: #12465929

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