Zannat B.

I am a professional certified Digital Marketer, having 3 years of experience in working Search engine marketing(Google Ads) and social media marketing(Facebook, Instagram, Linkedin, Snapchat, etc. I have a lot of experience of running a lot of campaigns for my clients during my job as a digital marketer. I have all available Google AdWords/Ads PPC certifications, Facebook Ads, re-testing annually: search, display, shopping, video, and App campaigns; as well as for analytics, mobile, and remarketing. I utilize 'industry best PPC practices' in my work to increase return on investment (ROI), and methods to maximize performance and return on ad spend (ROAS). I use all available campaign automation aggressively, selecting the best-automated bidding strategy and machine learning algorithms available Conversion tracking is the core of any PPC campaign; I implement all campaigns with 100% conversion tracking implementation through Google Analytics, gtag.js, and Google tag manager, from the start, so they can be moved onto automated bidding at the earliest opportunity. This mostly delivers jumps in performance while reducing campaign management overhead. ►Completed audit of Google Ads (Adwords), Microsoft ads, Facebook and Instagram ads, and other advertising providers, Google Analytics, and Google Tag Manager to get the full picture of tracking and advertising. ►I analyze competitor websites in your vertical market to extract their major keywords and images. ► Setup of Search, Display, Video (YouTube), App, Shopping, and Social media campaigns. ► Facebook/ Instagram Ads expert and social media management. ► Create structured ad groups by factoring keywords into natural groupings or 'keyword clusters. ► Strategic, Geographically targeting towns, cities, countries, or regions. ► Target audiences analysis and selection, based on the interests of your visitors and customers. ► Make extensive use of site-link, structured snippet, messaging, and callout extensions. ► Set up of 100% conversion tracking of form fills & phone calls, and other actions. ► Setup best-practice Advance Google Analytics integration including 'Advanced E- Commerce'. ► Remarketing and retargeting audience creation. ► Campaign Ads performance analysis and ads A/B testing. ► Improving the campaign's Click-through rate (CTR). ► Adding negative keywords means your ad is not showing on your competitor customers' search queries and decreasing ad spend waste. ► Decreasing the Bounce Rate of your landing pages by implementing strategies so that it helps in more conversions. ► Monthly Campaign Statistic Reporting using high-end management tools. ► I have Graphic Designer in my team so you don't need to hire someone else. ► I am offering a free Google Ads Audit before you hire me to prove my skills and expertise. ► Feel free to invite me to the interview. Looking forward to discussing the details of your project! Thank you