Ayushi R.

As a Consultant and Senior Social Media Manager at D'Genius Solutions, I work with Aditya Birla Fashion and Retail Ltd. (ABFRL), one of the largest fashion conglomerates in India. I manage the social media presence and strategy for two of their clothing brands, Marigold Lane and Style Up, across various platforms and channels. I have successfully launched and executed several campaigns, such as #WomenOfMarigoldLane and #NewStoresForStyleUp, that increased brand awareness, customer engagement, and sales. I also handle Google Geo-Tagging and hyperlocal ads, influencer management, and cross-department coordination for the smooth functioning of campaigns and new launches. With over 3 years of experience in brand management, client servicing, and social media management, I have developed and honed my skills in customer relationship management (CRM), digital marketing, and communication. I have a Master of Business Administration degree in Marketing from the University of Mumbai, where I learned the fundamentals and best practices of marketing theory and practice. I also hold certifications in Accredited Business Communicator, Digital Marketing, and Master Communication Skills from Internshala and Udemy. I am passionate about creating and delivering innovative and effective solutions that meet the client's needs and expectations. I enjoy working with diverse teams and collaborating with different stakeholders to achieve the best results. I am always eager to learn new skills and technologies, and to keep up with the latest trends and changes in the industry. My goal is to leverage my expertise and experience to help clients grow their brands and [login to view URL] a Consultant and Senior Social Media Manager at D'Genius Solutions, I work with Aditya Birla Fashion and Retail Ltd. (ABFRL), one of the largest fashion conglomerates in India. I manage the social media presence and strategy for two of their clothing brands, Marigold Lane and Style Up, across various platforms and channels. I have successfully launched and executed several campaigns, such as #WomenOfMarigoldLane and #NewStoresForStyleUp, that increased brand awareness, customer engagement, and sales. I also handle Google Geo-Tagging and hyperlocal ads, influencer management, and cross-department coordination for the smooth functioning of campaigns and new launches. With over 3 years of experience in brand management, client servicing, and social media management, I have developed and honed my skills in customer relationship management (CRM), digital marketing, and communication. I have a Master of Business Administration degree in Marketing.