Luiz Antonio T.

I am UI/UX designer for 20 years, experiencing the gradual maturation of the UX over the years. We moved from the idea that designers simply create usable components and product designs to understanding that our work affects the perception of the entire brand and customer experiences, delivering beyond that  a product that makes sense to them. As a designer today, my role is understand, design and deliver products who matters to users, through a clear conversation channel with them and my team, with validation cycles and empathy to oversee user expectations and wishes, using clean visual elements and human-centered lenses to design a bond between users and business goals, delivering meaningful experiences, saving time and money. Skills: User and design research, personas, eye for clean and complex application design, user flows, wireframing, site mapping, rapid prototyping, design, interactive prototyping, heuristic analysis. Tools: Paper, Figma, Sketch, InVision, Adobe suite.