Rafael Antonio C.

Civil Electrical Engineer with a MBA and a Master in Administration. Extensive and successful executive experience as Commercial Manager and General Manager developing and leading businesses in highly competitive markets: technology, telecommunications (Chile, Brazil, and Venezuela), industrial, retail, etc. Consultant of startups and innovative technological businesses with high productive impact as a means of social and economic development. He has also been a consultant to companies in the cement, telecommunication, health and IT sectors. Experinece with a strong commercial orientation, based on the development of different B2B and B2C business models and opportunities, from market analysis to the design and full implementation of high impact strategic plans; including the incorporation of new products and services; the diversification of clients and suppliers; the development and integration of sales channels, the formation of work teams, the negotiation of strategic alliances; the incorporation of systems for the automation and greater efficiency of processes and procedures (CRM, BI, ERP, KPI's); with full responsibility for the achievement of the budget and P&L of each business unit. Experience in modernization and professionalization of management, incorporation of technology and digital transformation, financial efficiency and cultural alignment. In five of his last six positions he has achieved historical sales and results for each company.