Veronica R.

Responsible for managing a new telecom product throughout the product lifecycle, by developing effective strategies and managing the execution in detail to ensure revenue and customer satisfaction goals are met. • Formulated and implemented the successful integration of various marketing strategies and tactics including positioning, pricing and communications; • Worked with management to translate business requirements into functional and technical specifications and worked with the development team to manage implementation; • Managed the development of all product collateral; • Coordinated market research to track customer feedback; • Managed product performance: sales, margin, and churn, by conducting extensive numerical analysis using company data; • Supported sales teams in pre-sales and post-sales activities; • Prepared comprehensive business analyses to identify and establish market opportunity for new product development.