Covers and packaging of physical products are supremely important, particularly in a cluttered market. Packaging plays a vital role in introducing a product, establishing or supporting a brand identity, and ensuring it stands out from the crowd, alongside more functional roles such as product protection during storage and shipping.
A common mistake of numerous businesses is believing packaging consists solely of a strong aesthetic. As odd as sounds, packaging must connect with customers on an emotional level in order to drive them to choose your product over a competitor's.
Design is a central component of successful packaging. A good design will reflect product and brand values, deliver essential information such as pricing, quality, materials, and safety ratings; as well promoting less tangible benefits such as environmental status, whether natural or man-modified.
However, a number of key decisions are required prior to commencement to ensure a strategic design that aligns with business objectives. Background research should include understanding target audiences, identifying colors that reflect a brand and prompt desired customer behavior, analyzing modes of storage and distribution, selecting packaging types and materials, developing persuasive messaging, as well as identifying appropriate images and fonts. Effective research prior to design commencement can mean the difference between customers choosing a product and not even noticing it.
Instrumental in guaranteeing sensible product, packaging and design decisions is a designer experienced in product packaging with a proven track record. Freelancer.com offers a great platform for sourcing experienced packaging designers fast and at affordable prices!
There are a number of key components to a strong cover or packaging design. A few of these are outlined below:
Memorable - A design must capture and maintain the attention of your target audience.
Differentiated - Ensure a product stands out from competitors and surrounding products.
On Brand - A great design will establish a brand identity or reflect brand values.
Appeals to your target market - Packaging and designs should appeal to those that are meant to buy it.
Practicality - Is the shape convenient for storage and transportation. Are shipping economies considered? Will consumers find it practical in the cupboard at home?
Sells - Does the packaging turn shoppers into buyers? An effective packaging or cover design will help sell a product.
Whether designing packaging or covers for products in health and beauty, hardware, lifestyle, food, and beverage, travel or professional services, you need a practical, creative designer with a results-focused approach. Someone who can provide simple, innovative and functional solutions to deliver tangible outcomes.
At Freelancer.com there are thousands of designers with a combination of skills and experience to deliver the best results right to your computer.
How does Freelancer.com work?
Post a project with a clear design brief to translate your project to designers. Bids will start coming in, in minutes. Browse through freelancer profiles to get a better gauge of their experience. At any point, you can interact directly with designers to discuss the design process and assess their suitability. When you're ready, award the project to the best designer, or run a design contest and select the best design. With the chat system, you'll be with your chosen freelancer every step of the way, providing your expertise and feedback - so you can make sure the job is done right. Get started today!