Product photo shoot Jobs

I'm in need of a skilled photo editor with expertise in Photoshop or a similar photo editing tool to perform some specific adjustments on my images. The main task includes: - Eye correction: I have some photos where the subjects' eyes are closed. I'd like them replaced with open eyes from a different photo. Preferred skills: - Extensive experience in photo editing and manipulation - Expertise with Photoshop or similar tool - Attention to detail to maintain a natural look Bids from individuals with solid experience in image retouching will be highly appreciated. Please provide examples of previous tasks where you've performed similar eye adjustments.

...for a skilled app developer to create a cross-platform payment app. The app will serve as a payment gateway via an escrow system with locking technology of 5% advance and a 10% advance mechanism and also a insurance method for the supplier and a locking method for the sender and a premium of 2% to lock in escrow method to release payment after the good is received, Via customer verification on photo or video and a manual verification, UPI linking with bank accounts and UPI Payment App. Great UI/UX Design. Key Features: - User Registration and Login: Users should be able to create accounts and securely log in. - Payment Processing: Facilitate secure and seamless payment transactions. - Transaction History: Users must be able to view their transaction history. - Escrow Technology:...

i am looking for professional in Korea to help set up store on coupang and naver with 10-15 product pages developed

I am looking for a resourceful and imaginative designer who can craft engaging photo-based social media post creatives. The platforms in need are Facebook, Instagram and LinkedIn. Your role will primarily be to create post creatives aimed at increasing brand awareness. Your work should balance creativity and relevance, drawing in followers and reaching out to potential customers. Required skills and experience include: - Expertise in creating photo-based creatives - Understanding social media trends - Prior experience with brand awareness campaigns - Knowledge of content requirements for Facebook, Instagram and LinkedIn Your creatives should not only capture attention but also speak to our brand and mission. Successful proposals will demonstrate a clear understanding ...

I'm in need of an expert to help me with two things: debugging my WooCommerce Product Add-On plugin and modifying its layout. Specifically, I'm experiencing glitches and errors with the plugin and seeking someone who can identify these issues and correct them, ensuring the plugin works smoothly. As for the layout modification, I'm aiming to change the current layout of the add-on options. The new layout should display these options in a dropdown menu. Ideal skills and experience for this job include: - Proficiency in WordPress and WooCommerce - Strong debugging skills - Experience with customizing WooCommerce Product Add-On plugin - Understanding of UX/UI best practices, especially in e-commerce environments - Ability to implement a dropdown menu for displ...

Excited to work with a talented photo editor who can breathe new life into my photo. Here’s what I am looking for: - The backgound needs to be adjusted so it is more white and uniform - Need to extend the background on the sides and on the top for better composition and usability as a header on linkedin and on facebook. The more seamless, the better. - Shadows need to be adjusted and clean up a bit and extened as well to extended background The ideal freelancer for this project should proficient in advanced photo editing software. Previous experience of working on similar jobs would be a huge plus. Looking forward to your masterful creations. Final work shoud be in DNG format - same bit depth.

I have 80 images that need to be changed into other colours. In total there are roughly 1200 when all the colours have been photoshopped. budget €200 and we need the job done quickly. I will supply let you know the list of colurs required.

...products. Currently, my website features 12 products, each with detailed descriptions ready to assist in the creative process. Your responsibilities will include: Generating convincing AI images for my tech gadgets, enhancing the product's appeal. Creating a product-specific video for each item, showcasing them in action. Producing a brand advertisement video tailored for the Australian market, focusing on our brand story and highlighting our free shipping across Australia. Deliverables: For each product, I require 6-7 images and a product video. Additionally, I'm looking to create a compelling brand advertisement video tailored for the Australian market. This video should narrate our brand story, Brand tagline- Rejenuavte you body | Rebalance your ...

I am in need of a skilled and experienced product researcher, specifically focusing on the fashion and electronics industries. Key Responsibilities: - Conducting thorough market research to identify potential suppliers and manufacturers - Providing in-depth analysis and recommendations based on the research conducted - Liaising with these suppliers/manufacturers to establish working relationships and secure the best quality products - Providing regular updates and reports on your findings - Assisting with identifying new products in the aforementioned industries You won't need to manage communications and negotiations with suppliers, as I will take that on. The ideal candidate for this position should have: - Proven experience in product research, particularly withi...

We require a skilled data scraper who can efficiently scrape property listings from a well know property website and import them into a wordpress website. The specific product data that needs to be scraped and imported includes: - Listing name and description - Listing images - Listing price - & More This script needs to run each day or on demanded when needed. Ideally, prospective freelancers should possess exceptional scraping and data entry skills, a meticulous attention to detail, and a strong understanding of WordPress backend. Previous experience with similar projects would be beneficial. By meticulously executing this task, you will play a key role in enhancing the user experience on our WordPress site and driving our e-commerce success. Please quote reference : PPNI2...

I am seekin...physical products to a middle-aged demographic (25-45 years old). The primary goal of this campaign is to drive product sales. Ideal Skills and Experience: - Proven experience in creating successful Facebook Ad campaigns targeting the 25-45 age group. - Excellent understanding of Facebook's demographics and ability to use this to target potential customers more effectively. - Prior experience in promoting physical products. - An understanding of conversion tracking to monitor the performance and outcomes of our ads. - Be creative in making engaging ads that convert to sales. Your job will be to create and manage ads that reach my audience and ultimately drive physical product sales. Please provide examples of previous campaigns you have managed that res...

In this exciting position, I'm looking for a creative individual who can handle a variety of tasks including: - Photo editing - Graphic design - Creating engaging content for social media Proficiency in the following software toolsets is crucial: - Adobe Photoshop - Adobe Illustrator - Canva The main objective of your work will be creating eye-catching graphics to draw in viewers. Ideal candidates will have a knack for enhancing creative visuals and a strong understanding of graphic design.

I am looking for a freelance, commission-based export product researcher and buyer liaison. The focus industries for this project are Textiles and Food & Beverages. As a beginner in the international trade and market analysis field, you will be responsible for identifying and researching potential new markets for our products in the Textiles and Food & Beverages industries. Your primary goal will be to help us expand our reach and grow our revenue through establishing new partnerships with overseas buyers. Key Responsibilities: - Conducting in-depth research on various markets, including competitor analysis and market trends. - Identifying and shortlisting potential buyers and partners in the Textiles and Food & Beverages industries. - Liaising with these potential buy...

I'm in need of a skilled 3D artist to create highly realistic visual representations of a product based on the digital file I will provide. The primary purpose of these images is for product visualization. The 3D model should accurately represent: - The product dimensions which can be found detailed in the digital file provided. Ideal skills and experience include: - Achieving a high level of detail and similarly in 3D modeling - Mastery of software such as Blender, AutoCAD, Maya or similar - Prior experience creating 3D visualizations based on a digital file - Ability to deliver lifelike renders including appropriate shading and texture techniques. Your portfolio demonstrating relevant, previous work will help me make an informed decision. Looking forward...

I'm in need of a reliable freelancer who can assist me with listing 1-10 products on Amazon Seller Central and Shopify. The ideal candidate will have experi...listing 1-10 products on Amazon Seller Central and Shopify. The ideal candidate will have experience in both platforms as well as the following: - Proficiency in creating high-quality enhanced brand content for Amazon listings. - Understanding of Amazon FBA processes. - Strong attention to detail and ability to ensure accurate and optimized product listings. - Experience with Shopify product management. If you have a track record of successful product listings on Amazon and Shopify, and can help me create enhanced brand content, I'd love to hear from you. Please provide examples of your previous work ...

I need a seasoned PowerPoint developer proficient in creating business pitches distinguished for dynamic visuals and compelling narratives. The presentation's central theme revolves around introducing new products to potential clients. Key requirements include: - Experience in creating business pitch decks - Stellar graphic design skills for optimal visual engagement - Brilliant narrative abilities to present the product's value proposition enticingly In effect, your role would entail capturing our potential clients' attention and effectively communicating the value proposition of our new products.

I need a talented designer with experience creating compelling tri-fold brochures. The focus of this brochure is to promote a product. In terms of aesthetics, I'm open to suggestions on color schemes and look forward to seeing your unique and innovative ideas. - Ideal Skills: • Graphic Design • Brochure Design • Product Marketing - Experience: • Proven portfolio of tri-fold brochure designs • Knowledge of various design software - Deliverables: • Innovative Tri-fold design • Incorporate product details provided • Creation of digital and print-ready formats Your creativity, attention to detail, and ability to interpret my vision into a tangible design will greatly determine the success of this project. Looking fo...

I'm seeking a skilled photo editor to transform some of my personal photos into artistic and captivating pieces while maintaining a natural and true-to-life touch. The images are intended for personal use and printing, so attention to detail is crucial. Key Tasks: - Adjusting brightness and contrast to enhance the overall aesthetic of the photos. - Background removal to create a clean and professional look. - Implementing a suitable, artistic and stylized effect while ensuring the photos remain natural and true to life. Ideal Skills and Experience: - Proficiency in photo editing software, such as Adobe Photoshop, GIMP, or Lightroom. - Strong understanding of color theory and composition. - Previous experience in creating artistic and stylized images. - Attention to det...

I need a skilled Photoshop expert to help me extend the shirt in a photo that was stretched 2 inches, without making it look unnatural. Key requirements: - Extending the shirt so that it does not look stretched awkwardly to one side - Ensuring the extension looks natural and unnoticeable - Delivering high-quality work in a timely manner Ideal skills and experience: - Proficiency in Photoshop and photo editing - Attention to detail - Previous experience with similar image manipulation tasks

I'm looking for a skilled photo editor who can help me in correcting a shirt in a photo. Due to an awkward position, the shirt appears asymmetrical, and I need it to look perfect again. Ideal Skills: - Proficiency in Photoshop - Experience with photo touch-ups - Attention to detail I would appreciate quick turnaround. Thank you!

As a passionate content creator, I am seeking a freelance multimedia professional with stellar video and photo editing skills to provide unique content for my social media platforms. Here's what I'm looking for: Video Editing Expertise: - Color Correction - Sound Editing - Application of Special Effects - Proficiency in Adobe Premier Pro Photo Editing Expertise: - Retouching - Background Removal - Photo Manipulation - Mastery of Adobe Photoshop The end goal? To improve engagement on my different social media platforms by having eye-catching and appealing visual content. Do you have what it takes? Then I can't wait to see your bids and sample works!

I desire an expert with proficiency in photo editing to enhance some basketball coaching pictures in a significant way. Key tasks for the project include: - Performing color correction to make the images warm and vibrant - Removing background distractions to make the main subjects stand out - Adding bold and modern text or captions that are in sync with the theme of the pictures Ideal candidates should have a background in sports photography editing and a solid portfolio to back up their skills. An understanding of basketball would be a bonus but is not compulsory.

I need a proficient app developer to create an engaging social networking iPhone app specifically designed for young adults. The primary feature of this application should be photo and video sharing. Ideal Skills and Experience: - Experience in iOS development - Fluent in Swift or Objective C - Expertise in implementing photo/video sharing functionalities - Prior experience in developing social networking applications - Understanding of UI/UX design - Familiarity with user demographic - young adults Tasks: - Design and develop a user-friendly interface - Implement a feature for photo/video sharing - Conduct beta testing - Perform necessary modifications based on testing feedback

...that will help boost brand recognition for my party rentals business. Rental Business Name: White Sapphire Event Rentals Key Requirements: - The logo should be simple yet memorable, aimed at professionals in any industry. - It should reflect the essence of a party rental business(Weddings, Birthdays, Corporate Events), incorporating some elements associated with our offerings (Flower walls, photo booths, wedding arches, Tents, Marquee letters). - A modern, clean design is preferred, with a touch of creativity to make it stand out. ***Deliverables will be AI,PDF,PSD, EPS,SVG, JPEG,GIF,PNG File. *** ***no utilizing AI and or stock images/ royalty free images.*** Key colors for the logo will be left up to you designers, "Color combinations that first come to your own mind ...

We are seeking an experienced freelance photographer, as well as one male and one female model, to shoot a video advertisement for our brand new crossover tent. The photographer should have extensive experience in outdoor photography and be able to showcase their portfolio in this field. Models must be under 35 years old and American citizens. !!!!The shoot location will be on a beach in the United States. We are specifically looking for candidates currently residing in the United States.!!!! If you are a skilled photographer with outdoor photography expertise and are interested in being part of this exciting project, please contact us at your earliest convenience. Please send your resume and portfolio. We look forward to collaborating with you to create an outstanding a...

...manner. Key Features: - Cross-platform compatibility: The app should be functional on both Android and iOS devices. - Key Information Storage: The primary goal is to ensure that users can easily input and store their car key's information. - Photo Upload & NFC/RFID Scanning: The app should allow users to upload photos of their car key and scan NFC/RFID tags to retrieve key data. Ideal Skills: - Proficiency in both Android and iOS app development. - Experience in creating user-friendly and visually appealing interfaces. - Prior experience with integrating photo upload and NFC/RFID scanning functionalities. - Strong understanding of database management to ensure the information is stored securely. This project requires someone who is not only skilled in app progr...

I am looking for a seasoned and creative professional to revamp my business's product deck. Having run the deck for some time, it's important to freshen up the look and feel, and enhance the content to make it more compelling. Key tasks: - Update the design: Freshen up the design to make it visually appealing. - Improve the content: Revise the content to make it concise, clear, and compelling. Make it tailored for potential clients. The deck's main use will be for presenting to potential clients, so the design and content should align with this purpose. If you've worked on product decks from a different industry, this could be a bonus as I am keen on adapting unique styles and methodologies that stand out. Ideal Skills: - Graphic Design: to update ...

...an expert in Shopify product listings to help me meet Amazon's guidelines for product listing. Key Requirements: - Image Requirements: You should be able to ensure that all images meet Amazon's standards. - Product Description Standards: Proficiency in writing product descriptions that are not only informative and engaging but also comply with Amazon's guidelines. - Category-Specific Guidelines: Experience in understanding and applying Amazon's category-specific guidelines. Your role: - List over 100 physical products on my Shopify store - Ensure all product images meet Amazon's image requirements - Create product descriptions that adhere to Amazon's standards - Apply Amazon's category-specific guidelines as ...

I'm sending 5 more photos via google drive. On file Emily_Sherwin-49, see if you can change/transform the image of the man in the grey suit to me the Groom in the black suit. File Groom on left if what I want the end result to be, note this file is low resolution. Image files and contain me standi...change/transform the image of the man in the grey suit to me the Groom in the black suit. File Groom on left if what I want the end result to be, note this file is low resolution. Image files and contain me standing on the left looking forward (usable for copying my head). Lastly, image file has a good view of my left arm; see if it looks better on the first photo edit you did. I'll pay for the change if you it looks better. Thank you!

I need a skilled 3D CAD designer who is proficient in Fusion 360, with experience in product design. The project will involve creating 3D models specifically tailored for 3D printing. Changes: the wings that come off the pipe in the middle of the design need to have a helical on them. it is not a very big design or technical it only 75mm long and about 30mm wide quiet basic really Key Requirements: - Proficiency in Fusion 360: The ideal candidate should be well-versed in Fusion 360, as this will be the primary software used for the project. - Product Design Experience: Previous experience in product design is essential, as the focus of this project is on creating 3D models for physical objects. - 3D Printing Knowledge: A good understanding of 3D printing is crucial...

I am looking for a talented marketing professional with strong social media expertise. This project involves: - The marketing of a physical product to a wide range of demographics, from young adults to senior citizens. Experience in this broad-based marketing approach will be highly beneficial. - The utilization of social media as the primary platform for our advertising efforts. As such, demonstrated proficiency with various social networks, including Facebook, Instagram, Twitter, and LinkedIn is a must. Capabilities in target audience analysis, creating engaging content, and measuring campaign performance will be key to achieving success in this project. A track record of direct-to-consumer marketing and proven understanding of diverse demographic needs will be an advantage. ...

I'm seeking a skilled SEO specialist to enhance the search engine optimization for a range of products on my website. Currently, some SEO work has been done, but it requires significant improvement, specifically in terms of keyword optimization and quality backlink generation. Key Responsibilities: - Ranking our website products higher on Google, - Enhancing keyword optimization, - Constructing quality backlinks. The ideal candidate should have substantial experience in SEO, specifically with keyword optimization and backlink generation. Moreover, the ability to deliver tangible improvements in website ranking is a must for this project.

I'm in need of a Photoshop expert who can primarily focus on photo retouching and image manipulation for KYC purposes. The photos will be used for KYC (Know Your Customer) services, specifically for identity verification and document authentication. Ideal skills and experience: - Proficiency in Adobe Photoshop to execute high-quality photo retouching and image manipulation. - A strong portfolio that demonstrates experience in similar projects, especially in the realm of KYC services. - Understanding of the sensitivity and accuracy required for identity verification and document authentication tasks. - Ability to deliver the final images in a timely manner, maintaining high standards of quality and confidentiality. - Experience in dealing with a diverse range of images ...

...primarily consisting of individuals aged between 35 and 50, I'm looking for a talented video creator to help increase my product sales through an engaging live-action video ad. Key Requirements: - The video should be lively and appealing to the target audience - 35-50 years - It should highlight the key features and benefits of my products in a manner that would encourage potential buyers to make a purchase. Ideal Skills: - Proven experience in creating video ads that have led to an increase in product sales. - A good understanding of the psychology of the target audience, professionals aged 35-50, to ensure the video is engaging and relatable to them. - Ability to shoot and edit high-quality live-action videos professionally. This will involve shooting a vid...

I need a web application developed to help me transform photos into line art suitable for printing as coloring books. Key Features: - The application should allow for photo uploads and processing. - It should include a line art transformation algorithm. - Provide options for printing the transformed image as a coloring book. User Interaction: - The application will be used exclusively by myself, so it should have a simple and intuitive user interface. Ideal Skills: - Proficiency in web application development. - Experience with image processing and transformation. - Familiarity with printing options and configurations.

I need a skilled professional who can Photoshop the glare off of prescription glasses in an indoor setting. The picture was taken from a frontal view. The desired candidate should have: - Expertise in Adobe Photoshop - Impressive portfolio in photo correction, specifically glare removal - An astute eye for detail enabling accurate representation of the glasses Your job is to eliminate the glare without losing the details and texture of the glasses. Please include a before and after sample of similar work in your proposal. Thank you in advance for your time and consideration.

...skilled web designer to create a classifieds ads website that primarily focuses on motorcycle and related items listings. Sponsored advertisements links to be included in the designs Key Features: - User Reviews and Ratings: It is crucial that users can give feedback and rate the vehicles they're interested in. - Photo and Video Galleries: I want to include the ability to display multiple images and videos of each vehicle. - External Link: The website should also integrate a link to a product selling website. The ideal candidate should have experience with: - E-commerce website design - Creating user review systems - Implementing multimedia galleries - Integrating external links. This project requires not only technical skills but also the ability to design a user...

I need an eye-catching product flyer created. Standard A4 sizing. Title: MOTOROLA R7 ACCESSORIES IN STOCK! I will include some product images and a logo of my company. Company website: Telephone number: 888-331-2195 Email: sales [at] earphoneguy [dot] com. <— you need to fix this Call to action button: SHOP NOW Files: AI or PSD, PNG, JPG I will award as soon as I see a flyer that I like.

I am in need of a sizzle reel that successfully showcases my product to potential customers. I possess a collection of graphic and image content which I would like to use as source material in the production of this sizzle reel. The ideal freelancer for this project would: • Have previous experience in creating standout sizzle reels • Be skilled in video editing, with an emphasis on integrating static images and graphics in a dynamic way • Have an understanding of marketing to potential customers and know how to tailor content to grab their attention. The end result should be a sizzle reel that effectively promotes my product, fluent use of my provided images and graphics, with a clear and enticing message directed towards potential customers.

I'm looking for a professional photographer who can capture a series of high-quality portraits in an indoor setting. The shoot is a small scale event, with a maximum of 50 guests. Key requirements: - Proven experience in portrait photography, particularly in indoor settings - Ability to direct subjects for natural and engaging poses - Proficiency in post-production editing and retouching of final images - Strong communication skills to ensure a smooth and efficient shoot Please provide examples of your previous portrait work, particularly in indoor environments, when applying. I'm looking forward to working with a talented and experienced photographer for this event.

I'm looking for a professional to capture the essence of our client apprecia...with our clients via email and social media. Key Responsibilities: - Capturing the event: The freelancer will be responsible for documenting the event in a visually appealing manner. - Editing: They will need to edit the footage and photos to create a cohesive and engaging final product. - Delivery: The video and photos should be delivered in a format that is suitable for email and social media platforms. Skills and Experience: - Proven experience in event videography and photography. - Proficiency in video and photo editing software. - Strong understanding of email and social media content requirements. - Creativity and attention to detail. Please provide samples of your previous event wor...

I am looking for an experienced video production expert who can help me create diverse and engaging YouTube videos. The videos typically last between 7 to 10 minutes each. Key Responsibilities: - Conceptualize, shoot and edit videos that cater to a wide variety of themes and topics tailored for the YouTube platform. - The videos may be informative, promotional, or entertaining depending on the specific purpose for each project. Ideal Skills and Experience: - Extensive experience in all aspects of video production. - Strong storytelling skills to capture the essence of each theme. - Proficiency in editing software to ensure seamless and quality content. - Creativity and versatility to adapt to different topics and purposes. - A good understanding of YouTube's content guidelin...

I'm in need of an artistic and creative eye to adapt a picture I have. The requirements are as follows: 1. Adjustments: - The brightness and contrast will need adjustments - There are certain unwanted objects in th...The final look should have an almost black and white scheme, with a touch of sinister overtones 2. Final Appearance: - My goal is to achieve a moderately sinister tone within a black and white image 3. Highlighting: - An important aspect I want emphasized is the light casting into the night on the second floor of the building The ideal freelancer for this task would have experience in photo editing and a creative flare. Skills in manipulating lighting and color schemes are a must. A keen eye for desired aesthetics and attention to detail would also...

We're seeking a skilled makeup artist for a charity photoshoot. This will involve doing natural make up for the young women (models). We want to update our stock images to use on our website and in publications. Key Notes: - The preferred style is "Natural and fresh", - Models involved in the shoot will fall into the young adult age range (18-30). - Experience doing makeup on diverse groups of people and skin tones is required. - You will be required on for 2-days - Thu 2nd and Fri 3rd May, in London, and will do make-up on 6-7 models each day. You'll likely only be required for 4-hours each day. In summary, I'm looking for someone who can help radiate a youthful, refreshing vibe through makeup on young models.

I have a personal photo that needs a moderate level of blur correction. The main focus is more on general image quality, rather than specific portions of the photo. Skills and Experience: - Expertise in Adobe Photoshop or similar tools - Prior experience in image correction and enhancing image quality - Attention to detail and commitment to maintaining original aspects of the photo, while improving overall quality. Task: - Correct the blur in the photo without compromising its natural feeling.

...skilled video editor to create a 30-second video ad. The purpose of this ad is to promote a specific product. Key requirements: - The video should be live-action, not animated. - I will provide all necessary footage for the video. - You will be responsible for editing this footage into a compelling and engaging 30-second advertisement. - The ad should highlight the product in a clear and attractive way, encouraging viewers to take action. The ideal freelancer for this job will have experience in video editing, particularly in creating advertisements. You should have a good eye for design and detail, and be able to work with provided footage to create a high-quality, professional finished product. Please provide examples of your previous work in video editin...

...AI CREATED FLYERS WITH NONE OF MY INFO ON IT Final Flyer Design for Fast Lane Indoor Raceways Header: The Fast Lane logo is bold and centered at the top. It’s large enough to be the focal point against a dynamic image of racing go-karts with motion blur effects. Main Visual: Below the header, a vivid, high-resolution action shot of red go-karts racing captures the excitement of the track. The photo has a glossy finish, giving a premium feel to the flyer. Sponsorship Packages: Each package is presented in a grid format with distinct icons. They’re color-coded: bronze, silver, gold, and platinum, using metallic effects to make them stand out. Benefits Section: This is set apart by a subtle textured background, perhaps reminiscent of tire tracks, with icons and bulle...

Hey there! Hope you've been well! I have another Brand / Products in the works that I'd like to toss at you if you're interested, due to the great work you've done in the past.

Interior Photo Retouching Based on Client Markings We require professional retouching services for a series of 60* interior photographs based on specific markings provided by the client. The goal is to enhance the visual appeal of the images according to the client's specifications, ensuring they accurately represent the space. The retouched images will be used for marketing and promotional purposes. Project Objectives: - Enhance the overall quality of the 60 interior photographs based on client markings. - Implement specific client requirements regarding lighting, color balance, and composition. - Ensure the final images accurately represent the space and adhere to the client's vision. - Provide a consistent look and feel across all retouched images. - Deliver the reto...

I'm in need of a talented copywriter who specializes in copywriting. Your job will be to write a product description in a conversational tone. Ideal Skills and Experience: - Expertise in copywriting - Background in creating product descriptions - Ability to write in a conversational tone