Hi,
I have over 17 years of experience in marketing & management consulting, last 6 of them have been in Digital Marketing. I am a Google AdWords Certified Professional & Recognized as a Preferred Freelancer with a Level 2 Google AdWords certification from Freelancer. The difference I bring to the table is - I am experienced marketer with extensive exposure to understanding customers & business goals along with AdWords Platform technicalities, unlike many who are just good at AdWords.
Approach to the Job:
Typically I will audit these elements in an AdWords Account:
1. Account Settings: Location, Language, Ad rotation, Bid Management, etc
2. Campaign Structure: Search/Display Campaign, Ad Groups, Keywords match type, search queries, and Ads.
3. Ad groups - topic, keyword size and number of ads
4. Campaign Performance: Quality Scores, CTR, CPC Bids & Budgets
5. Extensions: Location, Call, Sitelinks, Product, Social and Mobile apps.
6. Display Networks
7. Remarketing
8. Landing Pages
9. Tracking & Analytics
Would love an opportunity to talk / discuss the requirements in detail & explain my exposure, experience and skills. Look forward to that discussion.
Regards,
Subash