Hi There
I am a UK based marketer with over 18 years experience working with global brands, small businesses and start-ups.
Jargon free, my approach to branding is simple and looks at identity as more than just words on a page.
The three areas to consider when looking a naming conventions are:
Personality - what are the traits of your practice that make you - you? eg: approachable, enthusiastic, flexible
Language - how does your practice talk to clients - eg: friendly, knowledgable, straight-forward
Style - If I was to meet your 'brand' in a bar how would you be dressed
By having an understanding of these 3 things along with your brief regarding movement and strength we would then create a number of naming options for you to select from or work on.
Please feel free to contact me directly to discuss.
Best Rachel