Business Plan for Convnience store distribution

Project Description: Business Plan needed for a start-up, warehouse/distribution based in Indianapolis, company which needs to raise capital from banks for operating. The warehouse will cater mainly to the gas station and convenience stores in the radius of 150-200 miles of Indianapolis. The promoters already have 4 convenience store /gas stations in Indiana. There are agreements in place with 15-20 others to buy exclusively from us. The new warehouse will use all the new technology to track and manage sales to B2B customers. It will be facilitated by online/fax ordering and pick up. The Business Plan needs to be realistic, based on current data, persuasive and forceful enough for banks to consider it for debt financing as per industry norms. Some points to be covered: (The point list is not exhaustive) 1) EXECUTIVE SUMMARY The Business Concept, Marketing opportunities, Marketing Activities, Business Operations, Service Offerings 2) THE COMPANY Mission, Company Structure, Physical Location, Shareholders Profile 3) GROWTH STRATEGY Sourcing of products for convenience stores from China and other low cost countries, Objectives, Targeted Customers, Key Initiatives, SWOT Analysis, Competition and Competitive Advantages, Size of the Market, Marketing Activities, Sources of costs, Sources of revenue 5) MARKETING STRATEGY Distribution, Pricing approach, Marketing goals, Choice of target market segment, Positioning, Allocation of resources, Marketing Mix, Website features/ functionalities & Technology used 6) KEY FINANCIALS Financials and Use of Funds, Salaries, Projected Profit and Loss, Projected Balance Sheets, Projected Cash Flow, Break Even Calculation, Investor Return and Risk We will answer any questions to complete it ASAP Please provide your portfolio and references from your previous work.