Hello,
I am definitely qualified to help optimize your campaign.
Here are 4 action steps that would impact your campaign immediately:
1. make sure your keyword list is optimized. There may be keywords you've missed or keywords that are sucking your campaign dry.
2. clean up your account at the campaign, adgroup, and keyword level; by reorganizing and restructuring the account you can gain a ton of efficiency.
3. begin split testing your ad copy; this alone can drastically impact your CTR, which will immediately improve your quality score and lower your cost per conversion.
4. adjust your account settings, optimize your budget, and optimize your ad schedule
Have you installed Google's Conversion Optimizer? If not, that would need to be done immediately.
I would gladly schedule an appointment to talk more, but this is a multi-phase project.
The next phase would be to optimize your landing pages, begin split testing your landing page copy, make sure you have a sound offer, split test different offers, etc.
I don't want to overwhelm you with too much at once, but conversion optimization is a delicate balance that takes time to calibrate.
The initial consultation and implementation of the emergency items listed above could cost you thousands when working with a large firm.
I think $250 is fair.
Feel free to contact me to schedule an appointment.
Thank you for your time,
Justin Eckrich