1 New Wordpress website brief 2.2.13 Background Google has penalized our main site [login to view URL] Our main keyword search terms are not ranking as previously, so our SEO person has advised that we build a new site Objective: 1. Build a new Wordpress website with the most important information from our main website for a client to make a buying decision or call us 2. Build the site to improve chance of Google searchers choosing a url that directs them to Store-it self storage 3. Search engine optimization to increase enquiries from the website and hence sales 4. Quick loading ? size of images and banners must not be to big 5. Link new site to existing main site [login to view URL] to increase relevance of the main website. Design: 1. Reflect the brand positioning of Store-it and utilize the brand icons 2. Clean, simple, fresh design look 3. New site must be slightly different from current [login to view URL] site 4. Consider top or side menu [login to view URL] for side drop down box menu ( header is to big) 5. Ten headings with following titles, Home Locations Storage Quote Storage Types Storage facilities Storage Unit sizes & Pricing Storage Resources Contact us About us Tasks: 1. Define purpose of each page and identify keywords for that page to increase search engine optimization. 2. Host at Hostgator Functionality: 1. Design must allow drop down menus 2. All elements must be maintainable by myself 3. Set up so that no one can comment on the site 4. Set up so that Google can search 5. Home ? Picture titles should be widgets not images so that they are search engine capable and can be edited Inclusions required: 1. 0800 number and Wellington and Lower Hutt New Zealand in header Call free 0800 XXX XXX ( number will be advised) 2. Price and size of self storage units table 3. Store-it video on front page 4. Storage estimator 5. Auto responder functionality ? to link to aweber 6. Footer 7. Geographic targeting to Wellington NZ 8. Wordpress plug ins ? see below Wordpress plug ins ? Wp automatic upgrade ? Google analytics ? Wp-db-backup ? Bad behaviour ? Wp security scan ? Sitemaps ? All in 1 SEO ??Clean contact ??Google website optimizer for wordpress Any other suggestions? Revised Ideal DRAFT Time line for building website ? happy to renegotiate timelines Date Responsibility