'light and dark'
Hi,
Honestly, it seems a bit hard to be able to advertise a kickstarter campaign, because basically you will be showing ads to people asking them to give you money for your game!? That is not going to work...
In order to create an effective ad, you have to be able to offer something of value to people, such that they will be motivated to take action (usually something at discount or for free). This is especially true if not a lot of people know you. They don't care about you, they only care about what you can give them or do for them.
What are you going to offer THEM in exchange for helping YOU finance your game?
What makes your game different from the million other games out there?
There are a lot of things you have to keep in mind before being able to create ads that will deliver.
Send me a message and we can discuss this more in detail, and lets see how I can help you out.
My main focus is in copywriting and Facebook/Instagram Ads.