Laurent Laigat BRAND & LICENSING STRATEGY: dibujar una estrategia adaptada a su empresa para la obtención de licencias:

Laurent Laigat DESIGN & PRODUCT COORDINATION - Diseño y desarrollo de colecciones: Facilitar los recursos en diseño y coordinación de todas las etapas del desarrollo de su colección. Outdoor, Ski, Running, Biking, Intimate, Beachwear, licensing design (F1, MotoGP, Racewear, Football) Laurent Laigat BRAND & LICENSING STRATEGY - preparación de dossier / negociación de contrato / dibujar una estrategia adaptada a su empresa para la obtención de licencias: para [login to view URL] 2009 : Licencias Devota&Lomba - Man underwear 2009 : Licencia Jordi Labanda - Beachwear 2011 : Licencia de distribucion MUSTANG - Bodywear 2012 : Licencia Victorio & Lucchino Corseteria para [login to view URL] 2011 : licencia FCB socks 2012 : licencia Real Madrid socks Consultant en “licensing strategy”: After many years working for a company specialized in collections under license agreement I offer my know-how to help build license strategies: brand selection, product vision, and marketing strategy. The starting point is a company analysis, identifying strengths and weaknesses, to determine the best strategy for a license agreement. License strategy requires achieving balance between brand position, marketing and retail synergies, the production process and positive impact on the global image and positioning of your company inside and outside of your home country.