Corporate Identity incl. Logo & Icon Design

This is to ask for professional help in developing the basics for our corporate identity and our stationery. The job includes the design of our company logo, several icons, a key visual as well as a brief guideline on how to best combine your creative output with MS Office standard fonts and colouring schemes. Attached you will find a detailed briefing incl. specific requirements and a styleguide, which should serve as an orientation for your work. Company Background: “WiederZeit” is positioned as a premium full-service supplier of household & care services, specializing in servicing the needs of people aged 50+. Emotionally, our customers wish for more time to realize their personal goals, which focus on experiences rather than material “things”. In providing our services we aim at enabling our customers to realize those goals with the assurance that we “watch their back” in terms of freeing them enough time to do so. Deliverables 1. Logo Design Requirements: Logo to be used on all off- and online [login to view URL] be delivered as jpeg and vector graphic, (i.e. EPS).To be delivered in both a colored as well as a black-and-white [login to view URL] should reflect traditional values but appear in a rather modern style (more details in attached briefing). Three logo types to be delivered: 1. Brand name 2. Slogan 3. Key Visual Pls provide 4 versions for each element from which we can choose the final version with the option for minor changes. Specific Requirements: Brand Name: WiederZeit (that’s German for sth like “time again” to convey the fact that we provide our customers with extra time, which they can use for the realization of their personal goals). Slogan: Mehr Freizeit, mehr vom Leben. (that’s German for „more leisure time, more out of life“ to convey our company mission, which is to deliver household & care services to people 50+ in order to free time to fulfill personal goals) Visual: The visual should fit both our brand name as well as the identified needs of our target group (pls see company background for further info).We strongly encourage you to come up with creative solutions based on our target group needs as described above and respective elements in our styleguide. 2. Icon Design Requirements: Composition of icons for use on all on- and offline material. Icons shall be used for graphically describing our fields of activity. Easy scalability, uniform background coloring and style, and premium appearance as key demands. Pls refer to our styleguide for possible colors / coloring schemes and see the following description of our fields of activity for further background information (more details in attached briefing). Pls provide two icon examples for each field of activity from which we can pick the final version with the option for minor changes (one example based on our proposals, one based on your own proposal) Icon Categories: Cleaning (incl. maintenance cleaning, street cleaning, window cleaning, winter services) Maintenance (incl. minor repair work, cosmetic repairs, minor installation work) Gardening (incl. watering, planting, killing weeds, mowing) Collect & Bring Services (incl. shopping services, chauffeur services or minor transportation services) Recreational activity (incl. entertainment at home, entertainment away from home) Assistance & secretariat service (incl. correspondence, event management, research, bookings, administration services) Care services (incl. meal preparation, alluring support, support in getting up & going to bed) 3. Design Recommendations Based on your creative output, pls provide recommendations on most suitable MS standard fonts, font highlighting options and background colors to be used in MS material, e.g. Word & Powerpoint. After final settlement all copyrights remain with us. If we are satisfied with your output, we'd be delighted to continue cooperation! Pls start your bid with "WiederZeit" to let us know that you've read the text in [login to view URL]!