Full-Scope Branding Development

We are Patricia Boutique, a small-batch artisanal candle company based in Georgetown, Kentucky. We seek a talented and experienced branding and design professional to help us elevate our brand identity and create a cohesive, professional look across all our marketing materials. Scope of Work: Review our existing logo and provide recommendations for improvement or redesign to better align with our brand values and target audience Develop a comprehensive brand style guide, including color palette, typography, imagery, and design elements Design packaging labels for our candle products Create templates for marketing materials, including brochures, flyers, and social media graphics Guide website design and layout to ensure consistency with our new brand identity Requirements: Proven experience in branding and graphic design, preferably with small businesses or artisanal products Strong portfolio showcasing relevant work and design skills Excellent communication and collaboration skills Familiarity with print and digital design principles Proficiency in Adobe Creative Suite or similar design software Understanding of marketing and branding principles Ability to work within deadlines and budget constraints Budget: We are a small business with a limited budget, but we understand the value of investing in professional branding. We are open to discussing your rates and finding a mutually agreeable arrangement. Please include your pricing structure or a range in your proposal. Timeline: We are looking to start this project as soon as possible and hope to have our new branding implemented within the next 2-3 months. Please include a proposed timeline in your proposal. To Apply: Please submit your proposal, including the following: A brief introduction about yourself and your design philosophy Relevant work samples or a link to your portfolio Your proposed approach to our branding project Pricing and timeline estimates Any questions you have about the project or our company We look forward to reviewing your proposal and working together to take our brand to the next level. I appreciate your consideration. Sincerely, Patricia Lee Owner, Patricia Boutique