Online Offline Lead Generation

Ghost writer for a 20-30 page guide to lead generation for sales people and business owners. The guide should have unique lead generation tips and ideas with screen shots for some of them. Also, the lead generation ideas need to be both online and off line. BUTTTTTTT....I will provide several for you to write about...might even give you all of them....but I would like for you to come up with some of your own. IE: PPC Landing Page design Video Audio and others. Offline: display ads: direct response ads offering a free widget etc. sales letters with a return reply mechanism. sequencing of letters unique promotional items and unique packages to grab attention of big prospects. and other stuff. use examples for insurance, financial planning, and high tech. Thanks