I have reviewed your website and have come up with an initial plan for SEM/SEO and Social Media Marketing:
• Rework the home page with keyword-optimized sentences and easier navigation
• Rewrite the content with keyword-optimization and a more editorial look
• Analyze current web traffic sources and keyword searches to see where current traffic is coming from
• Analyze current keyword rankings (I reviewed several keywords, including "file compression, file compression software, and compressing files - your page is not within the top 10 for any - yet!)
• Analyze competitors and industry pages/social media for keyword ranking (to ensure that we can match or exceed their current SEO plans)
• Target audience on social media, forums, software publications/blogs
Even with changes, it may take a while for the page to be re-crawled by Google. I can run a complete analytics report based on current keyword searches for the main keywords that exist to see if changing the site will help.
Any expertise you have should be turned into content for your potential clients. I can help build social media pages and following. We can work out a marketing plan that includes regular content that we can market to your intended market. I believe that a few guest blog posts can drive traffic.
I have 11 years experience with internet marketing; 9 years SEO and 6 years social media marketing experience. Please let me know if you'd like anything from me! Best of luck with your project!