“In a noisy world, filled with choices, you can’t blame your prospects for ignoring you.” – Seth Godin.
Your online store will face stiff competition from other web-based stores that are selling the same or similar products. This means if your target customers are not convinced about the quality of your products/services or the credibility of your website, they will choose to buy from your competitor’s site.
You can’t afford to let this happen.
This means it is crucial that your online presence stands out from your competitors if you want to increase eCommerce sales.
One of the ways to achieve this is by ranking high on search engines. However, simply designing an SEO-optimized site will do no good for your eCommerce store if your site does not appear trustworthy to your visitors.
An SEO-optimized site will increase your site visitors but its conversion ratio will be low if it appears unprofessional, unsafe and untrustworthy. On the other hand, a credible-looking website can result in huge profits for your business.