Enhancing Shopify User Experience

My project involves various changes to my current Shopify store focusing on theme customization, product page layout changes, and navigation menu modifications. The intent of this project is to improve the user experience of our online shop, making it more user-friendly and intuitive. The skills required for this project include proficiency in Shopify's platform, a creative mindset for theme customization and the experience in user experience design and conversion rate optimization techniques would be very valuable. We omitted defining our target customers, to avoid limiting any innovative ideas.