Adventure Sports Clothing Line

I have been gathering designs and getting ready to launch. I am looking for help building brand awareness and utilizing social media to the best of my advantage as a start up. TY “EPIC ROCK” is an apparel and accessory company for outdoor enthusiasts who enjoy adventure sports. The targeted niche audience is the West/ South West, U.S states, where people come from all over the world to participate in Extreme Adventure Sports which are a large part of daily life and the economy in these regions. Categories include: Skiing, Snowboarding, Rock Climbing, Mountain Biking, White Water Rafting, Jeeping, Dirt Bikes, (All Terrain Vehicles) ATV’s and Kayaking. People flock to the SouthWest U.S. to “Rock” their sport with passion and commitment. Primary age demographic is 13-40, with an approximate 75/25 ratio, men to women. With a concept that could have multiple meanings and accommodate a memorable tag line, the potential to create something consumers will embrace is viable. Our design ideas are to incorporate each sport into different designs using the core logo as the base on each design. The apparel line will start initially with: Tshirts (both long and short sleeve), Sweatshirts, and Ball Caps.