User friendly URLS

[login to view URL] is a site that has been under development for a while now. Its aim is to be an online portfolio for anyone interested in the visual arts. We are currently seeking someone who can generate URLS that are easy to use and index by search engines possibly using apache rewire rules for example we would like a URL such as: [login to view URL] to translate to [login to view URL]'[login to view URL] If anyone is interested please could you specify how easy this would be to implement and pricing. We are currently using an APACHE server.