I have a lot of experience in writing about marketing. Attaching a sample below for your reference.
Sample
Most people know that the best way to present a website allows it to be easily seen and used on a mobile phone. It’s less well known that beginning in April, 2015, the search engines that can make or break a company’s brand on the internet have started requiring websites to be mobile compatible. This change in Google’s algorithms means many companies that have been web capable for years are now scrambling to bolt on a mobile web solution, without redesigning their entire websites.
People in the tech industry would scratch their heads at this – why not redesign the entire website? A website that is more than eighteen months old is dated, anyway, and probably needs a refresh. The look and feel of a site can significantly impact the traffic it gets on any platform. People who are not in the tech industry look at the process of web design and re-design very differently. They see that a website takes a lot of work, they anticipate trouble getting the right look and color scheme, and they fear what will happen to customers who might not like the change.