Hi, Based on your requirements, here is what I will do:
-Conduct comprehensive research on your target audience within the local area to create detailed buyer personas that will guide content creation and campaign strategies.
-Analyse your competitors' social media presence and campaigns to identify opportunities for differentiation and competitive advantages.
-Identify the most suitable social media platform(s) for reaching and engaging your local audience, considering factors such as user demographics and platform popularity.
-Create/optimise your social media profiles on selected platforms to ensure consistent branding, messaging, and localisation for your target market.
-Craft compelling stories, visuals, and messages that evoke emotions and prompt action.
-Utilise a mix of formats(images, videos, and user-generated content) to maximise engagement.
-Implement geo-targeted advertising campaigns on social media platforms (if its in your budget).
-Encourage user-generated content and participation through contests, giveaways, and interactive features to foster community engagement.
-Utilise social media analytics tools to track key performance metrics, such as reach, engagement, website traffic, and conversion rates.
-Provide comprehensive reports that outline the impact of the campaign, including actionable recommendations for improvements.
Please let me know if you like to discuss this in more details.
Regards
Nastaran