Writing research assistant Jobs

...this domain is crucial. Am open to other grant agencies and also private grants. I am not that computer Savey and do not know how to attach files. Ideal Skills and Experience: - Business planning: Your experience in creating business plans, especially for startups in agricultural or environmental fields, will be highly valuable. You should be able to research my industry and help me build a plan that aligns with my business goals. - Grant writing: A proven track record in securing grants from government agencies is essential. Your understanding of the forestry mulching industry will help you identify the right grants and tailor the proposals accordingly. This is a critical project for me, and I'm looking for a professional who can translate my vision into a well-str...

I need a skilled individual or team with the capability to enhance the legibility of writing on moderately blurry financial documents, specifically checks and backs of checks. My ideal candidate should have access to necessary software or techniques to improve legibility. Deliverables: - Extracted content from these documents in JPEG/PNG format, neatly organized and easily readable. Skills and Experience: - Prior experience in digital image enhancement and manipulation is highly desirable. - Familiarity with financial documents such as checks would be advantageous. - Technical skills in data extraction from images and OCR tools are key. Your mission, should you decide to accept it, is to enable us to decipher these financial documents clearly. Time and accuracy are of the essenc...

I'm seeking a knowledgeable individual to handle a complex discussion on the Iraqi Surge. Th...within this game, and how domestic and international factors intersect and influence each other. 3. **Polarization:** An analysis and exploration of how media influences political polarization is crucial. Moreover, it's essential to evaluate the impact of political polarization on Congress and shed light on factors contributing to this polarization. Ideal candidates should command excellent writing skills, a deep understanding of politics, media studies, and international relations. Previous experience in similar researches or knowledge about the Iraq Surge and Middle East politics would be a huge plus. You have to present a thorough, well-researched, and compelling discussion ...

Proofreading and editing of 7000 word research article. Area of Research: Linguistics You are supposed to edit a paper in accordance with Editor's Recommendations Budget: $70 - $100 Be available for a short test

...your SEM Rush account and Shopify e-commerce store to improve online visibility, optimize marketing strategies, and increase sales. The project involves optimizing SEO strategies, analyzing website performance metrics, conducting keyword research, and implementing best practices to enhance the overall online presence and profitability of the e-commerce store. Project Objectives: 1. Increase organic traffic to the Shopify store through effective SEO strategies. 2. Improve website visibility and search engine rankings. 3. Conduct comprehensive keyword research to target relevant search terms. 4. Analyze website performance metrics and identify areas for improvement. 5. Optimize product pages, meta tags, and content for better search engine visibility. 6. Implement SEM Rush ...

I am looking for a Poshmark Product Listing Assistant who can help me list 150 products on my Poshmark account. I have both product images and descriptions ready for the listings. The ideal freelancer for this project should have experience with Poshmark and be able to create listings that are visually appealing and informative. Key requirements for this project include: - Listing 150 products on Poshmark - Experience with Poshmark

...we uncover the unique stories and experiences of different individuals, bringing their perspectives into the public eye and bring 3,4,5 or 6 3 minute interviews together into one show called HOT LINE. The show is filmed like a chat show one interviewer interviewing someone for 3/6 mins, then the next, next interview. The interviewer will have a research assistant that has control of a giant tv screen behing the interview. The research assistant will take calls from people, pop up zoom meetings, show social media feeds and pop up relevent content about the interview to make the interview exciting and sticky and interactive. I have a video of this but the file is too big for freelancer. Scope of Work: - We will Film 3,4,5, 6 X 3 minute interviews, dependin...

I am looking for a mid-level administrative assistant to handle some of my business tasks on a part-time basis.

...the expertise of a seasoned SEO specialist. I need assistance with on-page and off-page optimization, keyword research, and improving my site's Google ranking. My goals are to boost organic traffic, rank higher for specific keywords and overall enhance my website's visibility on search engine results. Previous SEO activities have been conducted on the website, therefore, a familiarity with analyzing past SEO efforts would be beneficial in managing, improving and, where necessary, changing these strategies. Ideal skills include: - Proficiency in SEO tools and software - Solid understanding of performance marketing, conversion, and online customer acquisition - Excellent keyword research skills - In-depth experience with website analytics tools - Knowledge of rank...

I'm seeking a skilled writer to craft an engaging, informative article on nutrition and its role in managing stress and anxiety for an adult audience. Ideally, you'll have experience or knowledge with: • Health and wellbeing writing • Nutrition and dietary science • Understanding of anxiety and stress management Aim to deliver a factual yet empathetic tone. Understanding of SEO is a bonus. The text must be original and insightful, helping adults recognize the connection between what they eat and their emotional health.

I need a creative and experienced professional to design a dance lesson plan and a reading lesson ...use. Key requirements: Dance Lesson Plan: * For teenagers aged 13 to 18 years * Incorporate various dance styles - Ballet, Hip-hop, Contemporary or any you might recommend * Keep it engaging and beginner-friendly as our focus is on learning and enjoyment Reading Lesson Plan: * The reading lesson plan should be age-appropriate and encouraging Skills and Experience: * Previous experience writing efficient lesson plans * Knowledge of different dance styles * Understanding of teenager's learning processes * Ability to create engaging and interactive material * Excellent communication and presentation skills Your creative suggestions to make the lessons more effective are ...

I require a professional copywriter, specialized in ad copy, catering to a young audience (18-25 years old). The purpose of this project is to develop advertising content that is not only engaging but more importantly, informative. Key Attributes: - Proven track record in writing effective ad copies - Excellent understanding of youth culture and behaviors - Ability to write in an informative tone, keeping the audience engaged - Experience in information dissemination in an advertising context With your expertise, I'm confident that we can craft ad copies that not only resonate with my target audience but drive them towards the desired action. Please share relevant samples when bidding.

I need an adept essay writer to craft a 3500-word essay on the topic of the recent farm protests of 2020-21 representing the agrarian crisis in India. The essay can be written in either Harvard or Chicago style. The task must be completed within a week. The ideal freelancer would: - Have experience in academic writing. - Have a nuanced understanding of the topic. - Have the ability to write efficiently and meet deadlines. - Be proficient in either Harvard or Chicago style.

Thrilled to seek an e-commerce assistant with 3+ years experience for our thriving online retail business focused on clothing and accessories. The ideal candidate will have sharp skills in: - Product listing - Inventory management You will be entrusted with the responsibility of order processing and fulfillment, ensuring a seamless customer experience. Excellent customer service and support are fundamental to this role. Our goal is to ensure our product listings are accurate and up-to-date, and our inventory well managed. Your journey in online retail awaits with us!

My main goal is to improve our website's overall online presence. A proficient SEO Specialist is required to focus on Keyword Research, Link Building and Site Optimization aspects thoroughly. An emphasis on quality and thoroughness over speed is expected. Ideal Skills and Experience: - Competence in SEO with a focus on Keyword Research, Link Building & Site Optimization. - Experience in significantly improving the online visibility and presence of previous clients. - Demonstrated ability to work methodically and pay attention to details.

I'm in need of an experienced US telemarketer for a cold calling market research campaign to gather feedback on Pool Service companies (business statistics, size, etc.) and software usage. Your tasks will include making calls, asking targeted questions, and gathering and reporting certain information in Google Sheets. Required: Availability from 9a-5p EST on 5/13 and 5/14, ability to make ~500 domestic calls from US cell phone/number. Key Responsibilities: - Conduct a series of cold calls to to pool service companies to collect data on their business statistics (size, etc.) and software usage (offering $USD incentive for participation) - Collect feedback on which specific Swimming Pool software they use, Net Promoter Score (NPS), Likelihood to Switch to a different sof...

...are looking for experts in React and who can bring a fresh perspective to our user interface. Your tasks will include: - Visually enhancing the dashboard. Bring creativity and flair, while maintaining an intuitive layout. - Writing unit tests to ensure robust functionality. We require: - A strong understanding of React/, with experience in designing attractive and effective UI. - Proven record in UI/UX design and improvement. - An eye for aesthetics, understanding of color schemes, typography and overall design principles. - Experience in writing unit tests within a React/ environment. Overall, the aim is to refine the visual appearance of our React/ project and ensure any improvements are robustly tested. An individual capable of envisioning and implementing

...experienced in , but NOT Flutter. ***************************************************************************** The estimated timeline is ONE day, if you have experienced in FlutterFlow.io. Below is the project description: -Output Build a component designed for writing and sending emails, featuring a rich text editor. Upon pressing a designated button, an email composition popup should appear on the right side of the screen. The design and user experience of this popup should be similar to the email writing interfaces used by Hubspot, and to a lesser extent, Google's email interface. This component should be capable of interfacing with Google or Microsoft's email APIs to send emails to chosen recipients. Configuring and integrating these APIs with the compon...

I need an expert to proofread a 200-page document intended for consulting in the Law Enforcement area of Public Safety. The task involves: - Correcting spelling and grammar, - Ensuring the logical flow and consistency of the narrative, - Checking al... - Correcting spelling and grammar, - Ensuring the logical flow and consistency of the narrative, - Checking alignment with charts, figures, tables, maps, and other visual aids. The ideal freelancer should have: - Exceptional English communication skills, - Strong attention to detail, - Experience in Law Enforcement or Public Safety consulting, - Familiarity with proofreading educational and research materials. This is a valuable opportunity to polish a crucial document that aids in developing efficient and effective public safety ...

I'm in need of a professional resume writer, specifically with expertise in crafting resumes for specialist/technical roles in UX. The purpose of the resume is to land my next UX job. Key requirements: - Deep understanding of UX roles, responsibilities and language. - Previous experience in resume writing for UX roles. - Ability to articulate technical skills and experiences in a compelling way. - Understand recruitment trends and preferences in the IT and technology industry. This is not a transition; we are not starting from scratch. We are enhancing and focusing my existing resume for a specific specialist role. I'd appreciate samples of your previous work in this area to help me make my decision. Thank you.

I am looking for an expert to write a detailed review article on the BRPF1 gene, focusing on its role in disease development. The article should delve into the mechanisms and pathways through which this gene influences various diseases. The article is intended for research scientists, so it should be scientifically rigorous. Ideal Skills and Experience: - Advanced knowledge in genetics and molecular biology - Prior experience in writing scientific reviews - Ability to explain complex scientific concepts in a clear and concise manner - Understanding of disease mechanisms and the role of genes in disease development

...for a substantial 120-page research report. This summary should be designed to appeal to a business executive audience. Key Requirements: - Concise Overview: The executive summary should succinctly encapsulate the key findings and recommendations of the full report. - Balanced Detail: While the summary should be accessible to a general business audience, it should also include some technical details and analysis to provide a comprehensive understanding of the research. - Audience Focus: The primary audience for this summary is business executives. As such, the language and content should be tailored to their interests and priorities. Ideal Skills: - Proven experience in writing executive summaries or similar high-level business communications. - Strong research...

I'm looking for a skillful assistant to help me with writing drama film scripts. Your responsibilities will include: - Providing revisions on script: I need your expertise to ensure the plot, dialogue, and structure align with the drama genre conventions without losing originality. - Drafting new scenes: You’re required to be a creative thinker, capable of creating gripping new scenes that contribute to a compelling narrative. - Developing existing characters: You should be able to delve deep into a character’s persona to make them more captivating and realistic. Excellent skills in English writing, creativity, film, and drama are expected. Previous experience in scriptwriting is a must. You should also demonstrate knowledge of industry standards...

...positioning of one or several browser window tabs using predefined settings and customizable sliders. 2. Contractor Requirements Qualifications: Experience with native JavaScript and TypeScript. Knowledge and experience with React library and Node.js platform. Experience in developing Chrome browser extensions. Expected Skills: Ability to work with open source code on GitHub for modifications or writing new code from scratch. Ability to work independently and as part of a team. Experience in implementing user interfaces and APIs. 3. Functional Requirements Core Functionality: Development of 41 buttons with fixed parameters for changing the layout and size of windows. Capability to work with both individual and multiple tabs. Integration of 5 slider toggles for setting user pr...

...strategies of sensor networks in cybersecurity. However, the twist here is, the information needs to be broken down to a level that non-technical decision-makers can understand. More details about time frame and milestones will be discussed in the chat window. - The freelancer should have: - Deep knowledge and understanding of cybersecurity and sensor networks. - Strong technical writing skills, with proven ability to simplify complex concepts. - Experience in communicating technical ideas to non-technical audience. - The report should include: - An easy-to-understand exploration of sensor networks. - The role they play in cybersecurity. - Potential vulnerabilities of sensor networks. - Possible mitigation strategies. The idea is for these...

The project requires you to send out 10 emails per hour for roughly 5 hours. You need to do research to find the correct email and personalize the email appropriately depending on who you are emailing. You will be given detailed instruction on how to do it. Rate is $0.35 per email. Potentially long term.

I'm searching for an experienced professional writer skilled in crafting compelling applicatio... our focus is primarily on health – specifically running community health initiatives. The ideal candidate for this project should possess: * Proven experience in grant writing, particularly foundation grants * Familiarity with health-related NGOs * An understanding of community health initiatives Your job will be to weave our story and goals into a compelling narrative that highlights the importance and impact of our health programs. Through your work, we aim to secure necessary funding to continue and expand our community health initiatives. Please, in your bid, showcase past success stories in grant writing and your understanding of health matters. Let'...

I am seeking an ad designer to create compelling print magazine advertisements that will resonate with working professionals aged 25-45. The ads should primarily boost brand awareness within this demographic. Details of what I'm looking for include: - Creating visually captivating designs that align with my brand identity - Ability to research and understand the professional market segment - Crafting messages that effectively communicate the brand's values and mission Skills & Experience: - Proven track record in graphic design, specifically in print media - Strong portfolio showcasing brand-centric ad designs - Excellent grasp of marketing and how to appeal to the 25-45 professional demographic - Knowledge of print advertising standards and formats The successful ...

Project Title: Eman yassin Hussein Content Writing for Social Media Posts to Increase Brand Visibility on a Weekly Basis Skills and Experience: - Proficient in social media platforms and trends - Excellent writing skills with the ability to create engaging and attention-grabbing content - Knowledge of branding and marketing principles - Experience in managing and growing social media accounts - Understanding of target audience and ability to tailor content accordingly Scope of Work: - Create and deliver weekly social media posts to increase brand visibility - Develop creative and compelling content that resonates with the target audience - Use relevant hashtags and keywords to maximize reach and engagement - Collaborate with the client to understand their brand voice and m...

Project Title: Eman yassin Hussein Content Writing for Social Media Posts to Increase Brand Visibility on a Weekly Basis Skills and Experience: - Proficient in social media platforms and trends - Excellent writing skills with the ability to create engaging and attention-grabbing content - Knowledge of branding and marketing principles - Experience in managing and growing social media accounts - Understanding of target audience and ability to tailor content accordingly Scope of Work: - Create and deliver weekly social media posts to increase brand visibility - Develop creative and compelling content that resonates with the target audience - Use relevant hashtags and keywords to maximize reach and engagement - Collaborate with the client to understand their brand voice and m...

I am in need of a capable virtual assistant who can adequately manage my calendar by scheduling personal events. Their core task will include the following: - Scheduling personal events: I often have a packed day, leading to the oversight of crucial personal events. I need someone attuned to my schedule and ready to help me manage my personal events. The ideal freelancer for this job would have: - Experience in calendar management: While this might seem basic, having someone experienced ensure maximum efficiency. - Good organizational skills: Managing multiple events requires a certain level of organization. Prior experience scheduling personal events will be a plus. Do keep in mind that this is not a typical virtual assistant role. I am looking for someone who takes ini...

I am running an NGO focusing on healthcare initiatives and seeking an expert in grant writing who can help secure funds from international NGOs. Key Requirements: - I need someone with a solid background in grant writing specifically for healthcare initiatives. - The candidate should also have prior experience in securing funds from international NGOs. - A demonstrable track record of successful grant applications within the field of healthcare is highly desirable. The primary objective of this project is to secure funding for our healthcare initiatives through well-crafted grant applications that can convince international NGOs to support our cause. The ideal candidate should be able to draft compelling applications that emphasize the importance and impact of our healthc...

*** US CANDIDATES ONLY *** I'm seeking a virtual assistant with a strong finance background to manage various tasks. Key Responsibilities: - Budgeting: You'll be responsible for creating and monitoring budgets to ensure financial health. - Expense Tracking: Accurately log and keep track of expenses to maintain a clear financial picture. - Invoicing: Prepare and send invoices to vendors and clients in a timely manner. Your Experience: - Proficiency in Excel: Since I currently handle finance using Excel, it is essential that you are comfortable with this software. - Previous Finance Management: Experience in budgeting, expense tracking, and invoicing is a must. - Strong Communication: Being able to keep me updated and informed on financial matters is key. Please highligh...

I'm seeking an experienced Amazon listing expert, who can help me with optimizing product images, and crafting compelling product titles and descriptions for a small number of products (under 10). Key Responsibilities: - Optimize existing product images: Ensure that the images are of high quality and...conversion rate. Ideal Freelancer: - Proven experience in Amazon product listing optimization. - Excellent copywriting skills and attention to detail. - Understanding of e-commerce and consumer behavior. - Ability to work with a small number of products, ensuring a thorough and in-depth optimization of each. Please note, this project does NOT involve SEO. The focus is on optimizing images and writing product titles and descriptions. If you meet the above criteria, I'd lo...

...expertise in utilizing Facebook Ads to generate inbound calls. As a key member of our marketing team, you will be responsible for creating and managing Facebook advertising campaigns that drive targeted traffic and ultimately result in increased inbound calls. Responsibilities: Develop and execute Facebook advertising strategies to drive inbound calls and lead generation. Conduct thorough audience research to identify target demographics and interests. Create compelling ad creatives, including ad copy, images, and videos, that resonate with our target audience. Monitor and optimize ad performance, adjusting targeting, budgets, and creative elements as needed to maximize ROI. Collaborate with our sales and customer service teams to ensure seamless lead management and follow-up....

I am looking for a mid-level administrative assistant to handle some of my business tasks on a part-time basis.

I need a diligent individual to assist with meticulous data entry into less than 25 tables and slides. The data to be entered is a combination of text and numerical data which I will send. Ideal freelancer will have: - Proficiency in data entry with strong attention to detail - Proficient use of PowerPoint Your primary task will be to enter data and headings into already-created table/slide templates. Typical table will have three columns and 3-5 rows. See attached examples. Successful completion of this task requires precision and accuracy to ensure the information is captured correctly.

I'm in need of an experienced US telemarketer for a cold calling market research campaign to gather feedback on Pool Service companies (business statistics, size, etc.) and software usage. Your tasks will include making calls, asking targeted questions, and gathering and reporting certain information in Google Sheets. Required: Availability from 9a-5p EST on 5/13 and 5/14, ability to make ~500 domestic calls from US cell phone/number. Key Responsibilities: - Conduct a series of cold calls to to pool service companies to collect data on their business statistics (size, etc.) and software usage (offering $USD incentive for participation) - Collect feedback on which specific Swimming Pool software they use, Net Promoter Score (NPS), Likelihood to Switch to a different software ...

I'm seeking a skilled and professional writer to create a comprehensive company profile that will be used to represent our business to potential clients. ...should maintain a professional tone throughout. It should be engaging, informative, and reflect the core values of our business. Testimonials: - I'd like to incorporate some customer testimonials in the profile. These should be strategically placed, helping to strengthen our credibility and showcase our positive relationships with our clients. Ideal Skills and Experience: - Proven experience in writing professional company profiles. - Excellent written communication and storytelling skills. - Ability to incorporate testimonials in a compelling and impactful way. Please provide samples of your previous work in thi...

I urgently need a skilled writer who has high proficiency in fixing a technical report. Due to skipped responses, the project will require a versatile freelancer who can tackle different issues, especially: ... Due to skipped responses, the project will require a versatile freelancer who can tackle different issues, especially: -Fix the report based on the feedback Though the specific purpose and audience of this report remain unspecified, the freelancer should be capable of handling diverse goals such as documenting research findings, presenting proposals, or providing technical analysis and recommendations. This task would be best suited for freelancers who can tailor their writing to various audiences, whether they be technical experts, non-technical stakeholders, or a ...

I am looking for a highly experienced legal virtual assistant who'll help keep my schedule manageable and my important documents organized. I handle mostly contract law, so a solid understanding of this area is paramount. Your Duties: - You will be entrusted with calendar management and appointment scheduling. - Conducting online legal research in the area of contract law is also expected. Requirements: - Proven experience assisting law firms, legal counsels or legal professionals. - Excellent familiarity with Video Conferencing Platforms as this is our primary means of communication. - Thorough understanding of contract law. A COMPREHENSIVE 3 STEP INTERVIEW SHALL BE CONDUCTED. PLEASE BID ONLY IF YOU HAVE EXTENSIVE EXPERIENCE AS A VA. Bids from skilled and dil...

I'm in need of a dedicated, professional, and efficient virtual assistant capable of performing various tasks with a strong focus on scheduling meetings, managing my calendar and answering calls. This role requires someone: -Who is a female -Fluent in English, with excellent written and verbal communication skills -Experienced and proficient with Google Suite -Able to manage my time effectively through careful organization and prioritization of tasks Ideal candidates will have experience in a similar role and demonstrate the ability to handle tasks with efficiency and discretion. Your ability to provide support while maintaining professionalism at all times will be essential in this role.

...received on Telegram, the Windmill webhook is called. 1. Content Processing: Send the text message received to an OpenAI Assistant so the assistant answer with a message, store all the relevant informations inside mongoDB, the specific assistant's response is not important for now (it can answer anything weird that doesn't matter, we will create specific system prompts later). Be aware of a specific scenario: When Telegram receive a message, the workflow shall start to generate the answer using an OpenAI's Assistant, but if a new message is received before the answer is sent back to Telegram, the initial response shall not be sent (so it must be aborted), the assistant shall generate a new message to take into context the 2nd or N messages rec...

I'm looking for an experienced writer, skilled in crafting well-researched articles on technology and health. The scope of the project entails: - Writing between 1 to 5 articles - Each article should fall within a 500-1000 word count range The ideal candidate should have: - Strong research skills to ensure accurate, factual content - Ability to write on both technology and health topics - Excellent English grammar and writing skills. Feel free to ask any questions to help you make an informed bid. I look forward to your proposals.

...detailed reportage on a high-intensity sports event, particularly with a focus on CrossFit and strongman sports. Top-tier skills in event documentation, qualitative and quantitative analysis, and reflective report writing are imperative. Key aspects of the project include: - Detailed observation and documentation of the event organization, competitor stories, audience engagement, and the financial details and market impact of the event. - A thorough examination of the event's economic and social impact, as well as its media coverage. Extensive experience in sports report writing, knowledge about CrossFit and strongman events, and understanding of event impact analysis would be ideal for the completion of this project. Additionally, a strong grasp of economics and...

I'm looking for a proficient web designer to build an informational website targeted at students and researchers. The website will predominantly provide two kinds of information: - Product information - Blog articles The ideal candidate should have: - Strong knowledge and experience in web design, preferably in the education and research sectors. - A good understanding of how to present technical and educative information in a clear and engaging manner. - The ability to create a user-friendly and intuitive site structure. The aim is to build a comprehensive platform where researchers and students can find and access the information they need easily and efficiently. Please include any past experience in creating similar websites or work in the educational sector in your pro...

I'm searching for a proficient C# developer who is experienced in handling CSV files. Tasks to Perform: - Reading and parsing CSV files - Writing and updating data to CSV files This role will require dealing with CSV files of medium size (10KB - 1MB). Data Processing Requirements: - Sorting or filtering records within the CSV files - Formatting data before saving back to the CSV Ideal candidates should possess strong skills in data manipulation and a solid understanding of C# programming to adequately meet requirements and perform tasks efficiently.

I'm looking for an experienced professional to help me set up a dropshipping business on Shopify. Here's what I'm hoping to achieve: - **Product Selection:** I'm planning to sell electronics through my store. I would appreciate ...While I'm not entirely sure about my target audience yet, I'm open to suggestions. It would be great if you could help me identify potential target markets for my products. Ideal Skills and Experience: - Proven experience in setting up successful dropshipping stores, preferably in the electronics niche. - Extensive knowledge of Shopify and its various features. - The ability to conduct market research and identify target audiences. - Strong communication and collaboration skills, as I'm looking for someone who can work ...

I'm seeking a proficient data analyst experienced in both R and Stata for a large-scale data cleanup and analysis. Key tasks include: - Cleaning and preprocessing a...insight - Detailed hypothesis testing to validate or negate proposed theories - Regression analysis for predictive modeling Skills and Experience: - Expertise in R and Stata programming languages - Strong background in biostatistics - Proven track record of handling large data sets - Attention to detail for accurate data cleaning - Experience in hypothesis testing and regression analysis. -Report writing and data interpretation The quality of analysis is essential, attention to detail and accuracy will be keenly observed. If you have previous related work, feel free to showcase. I look forward to your bids! ...

I'm looking for a talented writer to help craft engaging and witty social media captions for my brand.